theweitzman.org

# Design Brief: Editorial

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #0b3a8c;
  --surface: #ffffff;
  --foreground: #ffffff;
  --muted-foreground: #d6e2f5;
  --accent: #e23b3b;
  --radius: 4px;
  --font-heading: "Playfair Display", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Source Sans 3", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #0B3A8C (~42%) · Surface #FFFFFF (~22%) · Text #FFFFFF (~16%) · Muted Text #D6E2F5 (~12%) · Accent #E23B3B (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Editorial Serif Headline
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Editorial Serif Headline hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Editorial (Dark canvas, balanced density) featuring editorial serif headline layout and photography / live video visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.