Products

This American Life

Established Leader

Is Your Blue My Blue?

thisamericanlife.org Entertainment & Media / News & Media

AI Benchmark
Desktop
Mobile
Monthly visits
762.1K
Up38.6%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
This American Life
@thisamerlife· 370.5K followers
Launched
11y ago
2015-09-24 · Est.

Traffic

Monthly visitsData through Sep 2026
Events3 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Create and share clips from This American Life

    Oct 11, 2016 · 10y agoLaunch page

  • Launched on Product HuntLaunch

    A man trying to get his daughter to understand his blindness

    Aug 28, 2016 · 10y agoLaunch page

  • Launched on Product HuntLaunch

    From a German U-boat log to Aziz Ansari

    Aug 24, 2016 · 10y agoLaunch page

  • Launched on Product HuntLaunch

    People that imagine radically different futures.

    Apr 4, 2016 · 10y agoLaunch page

  • Launched on Product HuntLaunch

    Stories about growing up and gathering knowledge.

    Mar 28, 2016 · 10y agoLaunch page

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct46%
  • Organic Search33%
  • Referrals13%
  • Social6%
  • Other1%

Countries

  • United States82%
  • China2%
  • Canada2%
  • United Kingdom1%
  • Germany1%

Search

Domain authority —Domain registered 1999-08-23

KeywordMonthly volume
this american life20.7K
ira glass14.4K
american life5,250
this american life podcast3,810
this american life middle school730

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2015-09-29

Key pages

Weekly snapshots

Changes

  1. Nov 12 · Yesterday

    Product format no longer mentioned: WebFeatures

    web→—

  2. Nov 12 · Yesterday

    Homepage tagline changed to “Is Your Blue My Blue?”Positioning

    Talk Me Into It→Is Your Blue My Blue?

  3. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Original Recipe”Positioning

    My Other Self→Original Recipe

Design

First-screen visual analysis & :root CSS

Editorial (Light canvas, airy density) featuring headline over large product shot layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Is Your Blue My Blue?”

Headline Over Large Product Shot hero structure paired with direct input / instant try CTA and live generated output showcase.

Conversion path: Headline Over Large Product Shot + Illustration / Character Art → Direct Input / Instant Try · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score8.2 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
9.0
Craft & Polish
8.0
Distinctiveness
8.0

Structure

Fonts
maiola
Primary visual
Illustration / Character Art
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Editorial (with Enterprise Clean)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f7f5f2;
  --foreground: #191919;
  --muted-foreground: #6e6e6e;
  --accent: #02135b;
  --radius: 4px;
  --font-heading: "maiola", ui-sans-serif, system-ui, sans-serif;
  --font-body: "maiola", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~76%) · Surface #F7F5F2 (~11%) · Text #191919 (~6%) · Muted Text #6E6E6E (~4%) · Accent #02135B (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Live Generated Output Showcase
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Large Hero Product Shot, Custom Illustration
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with direct input / instant try CTA and live generated output showcase.
- Visual summary: Editorial (Light canvas, airy density) featuring headline over large product shot layout and illustration / character art visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does This American Life get?
Vaneform estimates 762.1K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Entertainment & Media / News & Media

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