This American Life
Established LeaderIs Your Blue My Blue?
thisamericanlife.org Entertainment & Media / News & Media
- Monthly visits
- 762.1K
- Up38.6%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 11y ago
- 2015-09-24 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
Create and share clips from This American Life
Oct 11, 2016 · 10y agoLaunch page
Launched on Product HuntLaunch
A man trying to get his daughter to understand his blindness
Aug 28, 2016 · 10y agoLaunch page
Launched on Product HuntLaunch
From a German U-boat log to Aziz Ansari
Aug 24, 2016 · 10y agoLaunch page
Launched on Product HuntLaunch
People that imagine radically different futures.
Apr 4, 2016 · 10y agoLaunch page
Launched on Product HuntLaunch
Stories about growing up and gathering knowledge.
Mar 28, 2016 · 10y agoLaunch page
Traffic sources
Traffic breakdown
Channels
- Direct46%
- Organic Search33%
- Referrals13%
- Social6%
- Other1%
Countries
- United States82%
- China2%
- Canada2%
- United Kingdom1%
- Germany1%
Search
Domain authority —Domain registered 1999-08-23
| Keyword | Monthly volume |
|---|---|
| this american life | 20.7K |
| ira glass | 14.4K |
| american life | 5,250 |
| this american life podcast | 3,810 |
| this american life middle school | 730 |
Traffic data: Vaneform
Pricing
Pricing page not identified yet, or no public pricing listed.
Pages & changes
Key pages
Weekly snapshots- Homewww.thisamericanlife.org/
- Featureswww.thisamericanlife.org/listen Snapshot 2026-11-12
Changes
Design
Editorial (Light canvas, airy density) featuring headline over large product shot layout and illustration / character art visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Is Your Blue My Blue?”
Headline Over Large Product Shot hero structure paired with direct input / instant try CTA and live generated output showcase.
Conversion path: Headline Over Large Product Shot + Illustration / Character Art → Direct Input / Instant Try · Trust bar: Live Generated Output Showcase
- Brand Manifesto & Curiosity
- Large Hero Product Shot
- Custom Illustration
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 9.0
- Craft & Polish
- 8.0
- Distinctiveness
- 8.0
Structure
- Fonts
- maiola
- Hero layout
- Headline Over Large Product Shot
- Primary visual
- Illustration / Character Art
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- Live Generated Output Showcase
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Editorial (with Enterprise Clean)
Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f7f5f2;
--foreground: #191919;
--muted-foreground: #6e6e6e;
--accent: #02135b;
--radius: 4px;
--font-heading: "maiola", ui-sans-serif, system-ui, sans-serif;
--font-body: "maiola", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~76%) · Surface #F7F5F2 (~11%) · Text #191919 (~6%) · Muted Text #6E6E6E (~4%) · Accent #02135B (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Live Generated Output Showcase
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Large Hero Product Shot, Custom Illustration
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with direct input / instant try CTA and live generated output showcase.
- Visual summary: Editorial (Light canvas, airy density) featuring headline over large product shot layout and illustration / character art visuals.
## Avoid
- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does This American Life get?
- Vaneform estimates 762.1K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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