Products

Roo

Stop the mess. Catch every scrap.

thisisroo.com Hardware & Physical Products / Consumer Goods Brands

AI Benchmark
Desktop
Mobile
Monthly visits
<5K
Oct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$49.99/mo
Higher than 57% of peersNiche median $42.06/mo
Creators
Steven Portela
@stevenportela· 111 followers
Launched
6y ago
2020-04-22 · Est.

Traffic

Monthly visitsData through Oct 2026

Marketing moves

Launches, search & content, referrals, promotions
X accounts@stevenportela
  • Launched on Product HuntLaunch

    The versatile pouch for food prep

    Apr 22, 2020 · 6y agoLaunch page

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Organic Search32%
  • Direct23%
  • Social10%
  • Paid Search8%
  • Other27%

Countries

  • United States100%

Search

Domain authority —Domain registered 2019-06-26

KeywordMonthly volume
roo24K
bench scraper9,620
nakiri knife4,430
rubberwood vs bamboo cutting board130
sugar maple vs rock maple butcher block70

Traffic data: Vaneform

Pricing

Mat + fitted board
$64.99/once
Mat only
$49.99/once

Trial: None · 2 paid tiers ($49.99–$64.99) · Observed 2026-11-04 · Source page

Entry price $49.99/mo, Higher than 57% of peers; “Consumer Goods Brands” median is $42.06/mo.View pricing benchmark

Pages & changes

Tracked since 2020-04-22

Key pages

Weekly snapshots
thisisroo.com/ Snapshot 2026-11-04

Changes

No pricing, plan, or positioning changes detected since tracking started.

Questions & evidence

How much does Roo cost?
Mat + fitted board: $64.99/once; Mat only: $49.99/once. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Roo get?
Vaneform estimates <5K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Roo and what platforms does it support?
Roo is catalogued under Consumer Goods Brands: Stop the mess. Catch every scrap.. Supported platforms: Web.

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Hardware & Physical Products / Consumer Goods Brands

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