thoughtbot
When the stakes are high, experience matters
thoughtbot.com Software Development / Software Development Services
- Monthly visits
- 112.2K
- Down7.7%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 10y ago
- 2016-07-20 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on V2EX (1 thanks)Launch
thoughtbot 《Playbook》 中文版 — thoughtbot 是谁? 这是一家总部位于波士顿,在美国和伦敦有多个办公室的团队。他们有 10 多年的历史,他们开发自己的产品,也帮助客户(尤其是创业团队)不断获得成功。 Our San Francisco-based clients have raised more t…
Mar 6, 2017 · 9y agoLaunch page
Launched on Show HN (5 pts)Launch
thoughtbot – Fundamentals of Test-Driven Development
Jul 20, 2016 · 10y agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsOpen Source & Self-Hosting
- GitHub Stars
- Public repo
- Forks
- —
- License
- See repository
- Primary language
- —
Traffic sources
Traffic breakdown
Channels
- Organic Search39%
- Direct33%
- Referrals19%
- Social5%
- Other3%
Countries
- United States17%
- Nigeria9%
- Germany5%
- India4%
- Poland3%
Search
Domain authority —Domain registered 2003-04-18
| Keyword | Monthly volume |
|---|---|
| fahrenheit to celsius | 185.8K |
| f to c | 117.8K |
| fahrenheit to celsius conversion | 36.8K |
| fahrenheit to celsius formula | 26.1K |
| f to c conversion | 25.6K |
Traffic data: Vaneform
Pricing
Pricing page not identified yet, or no public pricing listed.
Pages & changes
Key pages
Weekly snapshots- Homethoughtbot.com/
- Featuresthoughtbot.com/hire-us Snapshot 2026-11-03
Changes
Design
Enterprise Clean (Dark canvas, airy density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“When the stakes are high, experience matters”
Split Copy & Visual hero structure paired with book demo / contact sales CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Photography / Live Video → Book Demo / Contact Sales
- Brand Manifesto & Curiosity
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Inter
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Book Demo / Contact Sales
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Airy
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #1a1412;
--surface: #2ec6ea;
--foreground: #f7f4f2;
--muted-foreground: #c9c2be;
--accent: #e4453a;
--radius: 9999px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #1A1412 (~70%) · Surface #2EC6EA (~12%) · Text #F7F4F2 (~8%) · Muted Text #C9C2BE (~5%) · Accent #E4453A (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Book Demo / Contact Sales
- Headline hook: Brand Manifesto & Curiosity
- Spatial layout notes: Split Copy & Visual hero structure paired with book demo / contact sales CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Dark canvas, airy density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does thoughtbot get?
- Vaneform estimates 112.2K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is thoughtbot and what platforms does it support?
- thoughtbot is catalogued under Software Development Services: When the stakes are high, experience matters. Supported platforms: Web.
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