TinyPNG
Established LeaderSmart AVIF, WebP, PNG and JPEG Compression for Faster Websites
tinypng.com Design / Photo Editing & Enhancement
- Monthly visits
- 2.3M
- Down1.4%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $12.42/mo
- Higher than 68% of peersNiche median $9.9/mo
- Launched
- 12y ago
- 2014-06-28 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- I keep a list of free websites that do the job of paid tools. Here are 50 of them, sorted so you can find the right one fast 👇 Learn anything 1. http://arxiv.org/: read new research before it hits the news 2. http://openlibrary.org/: bor
@charliejhills · 2026-10-28 · 84 likes · 4 reposts · 12.5K views
TinyPNG launched on V2EX (2 comments)Launch
[开源]分享一个适用 Cocos 导出多渠道试玩广告的项目 — 可以在这里看看项目链接 哈,里面包括导出核心包和 Cocos 插件,里面还有之前为 Cocos 适配淘宝小程序的插件。 Playable Adapter Core Support exporting playable ads for the cocos plugin and…
Nov 23, 2022 · 3y agoSource
TinyPNG launched on V2EX (2 comments)Launch
[1024 机器人大作战] 程序员的好助手&设计狮的小帮手!—TinyBear 图片压缩机器人~ — TinyPic 基于 hubot 和以 bearchat 作为 adapter 的机器人! 通过大名鼎鼎的 API 完成图片压缩并返回 是程序员的好助手,设计狮的小帮手---rua!!! 机器人名字叫做“ TinyBear ”! 创意描述: 程序员设计师朋友们肯定在工作中需要…
Oct 31, 2018 · 8y agoSource
TinyPNG launched on Product HuntLaunch
Compress PNG images that preserves full alpha transparency
Jun 28, 2014 · 12y agoSource
Traffic sources
Traffic breakdown
Channels
- Direct75%
- Organic Search20%
- Referrals3%
- Other2%
Countries
- China14%
- United States14%
- India6%
- Japan6%
- Russia3%
Search
Domain authority 90Domain registered 2011-05-27
| Keyword | Monthly volume |
|---|---|
| image compressor | 690.7K |
| compress image | 543.2K |
| tinypng | 283.6K |
| tiny png | 67.1K |
| compress webp | 27.8K |
Traffic data: Vaneform
Pricing
Trial: None · 2 paid tiers ($3.25–$12.42) · Observed 2026-11-03 · Pricing page
Entry price $12.42/mo, Higher than 68% of peers; “Photo Editing & Enhancement” median is $9.9/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Hometinypng.com/
- Pricingtinypng.com/pricing/web Snapshot 2026-11-03
- Featurestinypng.com/analyzer Snapshot 2026-11-03
Official blog & changelog
Recent articles & product updates7 Reasons to Compress Images Before They Slow Your Site
7 Reasons Your Images Are Slowing Down Your Website in 2026 Your site might feel fast to you. Your browser has already cached everything. For a first-time visitor on a mobile connection, it’s a different story. Slow pages hurt your rankings
Tinify API pricing: Credit bundle vs Pay-per-compression
Tinify API credit bundles vs. pay-per-compression: Which pricing model works for you? The Tinify image compression API has always offered pay-per-compression, where you pay only for what you use. It's flexible and automatic, which works wel
Serve Next-Gen Image Formats on WordPress with Tinify
Upgrade WordPress images with next-gen formats using Tinify Large JPEG and PNG files are one of the biggest reasons WordPress pages load slowly. Next-gen formats like WebP and AVIF fix that, cutting file sizes dramatically with no visible q
How to Compress and Convert Images Online (Free Guide)
How to compress and convert images online with TinyPNG: A step-by-step guide Large image files slow down your site, frustrate your customers, and choosing the wrong format hurts your website performance twice: it slows page load times, and
Changes
Design
Soft & Friendly (Light canvas, balanced density) featuring full-bleed canvas / video / 3d layout and illustration / character art visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Smart AVIF, WebP, PNG and JPEG Compression for Faster Websites”
Full-Bleed Canvas / Video / 3D hero structure paired with direct input / instant try CTA and no explicit trust bar.
Conversion path: Full-Bleed Canvas / Video / 3D + Illustration / Character Art → Direct Input / Instant Try
- Category Positioning Anchor
- Interactive Hero Tool
- Custom Illustration
Palette · click to copy
- Typography
- 6.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Open Sans
- Hero layout
- Full-Bleed Canvas / Video / 3D
- Primary visual
- Illustration / Character Art
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with 3D Tactile)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #555748;
--foreground: #3f424b;
--muted-foreground: #616357;
--accent: #536022;
--radius: 8px;
--font-heading: "Open Sans", ui-sans-serif, system-ui, sans-serif;
--font-body: "Open Sans", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~44%) · Surface #555748 (~20%) · Text #3F424B (~5%) · Muted Text #616357 (~4%) · Accent #536022 (~27%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Full-Bleed Canvas / Video / 3D
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Direct Input / Instant Try
- Headline hook: Category Positioning Anchor
- Hero components: Interactive Hero Tool, Custom Illustration
- Spatial layout notes: Full-Bleed Canvas / Video / 3D hero structure paired with direct input / instant try CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring full-bleed canvas / video / 3d layout and illustration / character art visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does TinyPNG cost?
- Web Pro: $3.25/mo (billed annually); Web Ultra: $12.42/mo (billed annually). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does TinyPNG get?
- Vaneform estimates 2.3M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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