Products

TinyPNG

Established Leader

Smart AVIF, WebP, PNG and JPEG Compression for Faster Websites

tinypng.com Design / Photo Editing & Enhancement

AI Benchmark
Desktop
Mobile
Monthly visits
2.3M
Down1.4%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$12.42/mo
Higher than 68% of peersNiche median $9.9/mo
Creators
Tinify
@tinypng· 2,868 followersCo-created with tinify
Launched
12y ago
2014-06-28 · Est.

Traffic

Monthly visitsData through Sep 2026
Events11 changes

Marketing moves

Launches, search & content, referrals, promotions
  • TinyPNG launched on V2EX (2 comments)Launch

    [开源]分享一个适用 Cocos 导出多渠道试玩广告的项目 — 可以在这里看看项目链接 哈,里面包括导出核心包和 Cocos 插件,里面还有之前为 Cocos 适配淘宝小程序的插件。 Playable Adapter Core Support exporting playable ads for the cocos plugin and…

    Nov 23, 2022 · 3y agoSource

  • TinyPNG launched on V2EX (2 comments)Launch

    [1024 机器人大作战] 程序员的好助手&设计狮的小帮手!—TinyBear 图片压缩机器人~ — TinyPic 基于 hubot 和以 bearchat 作为 adapter 的机器人! 通过大名鼎鼎的 API 完成图片压缩并返回 是程序员的好助手,设计狮的小帮手---rua!!! 机器人名字叫做“ TinyBear ”! 创意描述: 程序员设计师朋友们肯定在工作中需要…

    Oct 31, 2018 · 8y agoSource

  • TinyPNG launched on Product HuntLaunch

    Compress PNG images that preserves full alpha transparency

    Jun 28, 2014 · 12y agoSource

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
V2EX
2018-10-31Source
V2EX
2022-11-23Source

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct75%
  • Organic Search20%
  • Referrals3%
  • Other2%

Countries

  • China14%
  • United States14%
  • India6%
  • Japan6%
  • Russia3%

Search

Domain authority 90Domain registered 2011-05-27

KeywordMonthly volume
image compressor690.7K
compress image543.2K
tinypng283.6K
tiny png67.1K
compress webp27.8K

Traffic data: Vaneform

Pricing

Web Pro
$3.25/mo (billed annually)
Unlimited Compressions · 75 MB Per image · Max 3 conversions
Web Ultra
$12.42/mo (billed annually)
Unlimited compressions · 150 MB per image · Unlimited conversions

Trial: None · 2 paid tiers ($3.25–$12.42) · Observed 2026-11-03 · Pricing page

Entry price $12.42/mo, Higher than 68% of peers; “Photo Editing & Enhancement” median is $9.9/mo.View pricing benchmark

Pages & changes

Tracked since 2014-06-28

Key pages

Weekly snapshots

Official blog & changelog

Recent articles & product updates

Changes

  1. Nov 1 · 13d ago

    Removed technology: AppNexusFeatures

    AppNexus→—

  2. Nov 1 · 13d ago

    Adopted technology: Cart FunctionalityFeatures

    —→Cart Functionality

  3. Nov 1 · 13d ago

    Adopted technology: Google Publisher TagFeatures

    —→Google Publisher Tag

  4. Nov 1 · 13d ago

    Removed technology: OpenXFeatures

    OpenX→—

  5. Nov 1 · 13d ago

    Adopted technology: PrebidFeatures

    —→Prebid

  6. Nov 1 · 13d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring full-bleed canvas / video / 3d layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Smart AVIF, WebP, PNG and JPEG Compression for Faster Websites”

Full-Bleed Canvas / Video / 3D hero structure paired with direct input / instant try CTA and no explicit trust bar.

Conversion path: Full-Bleed Canvas / Video / 3D + Illustration / Character Art → Direct Input / Instant Try

Palette · click to copy

5-D design score6.8 / 10
Typography
6.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
7.0

Structure

Fonts
Open Sans
Primary visual
Illustration / Character Art
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with 3D Tactile)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #555748;
  --foreground: #3f424b;
  --muted-foreground: #616357;
  --accent: #536022;
  --radius: 8px;
  --font-heading: "Open Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Open Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~44%) · Surface #555748 (~20%) · Text #3F424B (~5%) · Muted Text #616357 (~4%) · Accent #536022 (~27%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Full-Bleed Canvas / Video / 3D
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Direct Input / Instant Try
- Headline hook: Category Positioning Anchor
- Hero components: Interactive Hero Tool, Custom Illustration
- Spatial layout notes: Full-Bleed Canvas / Video / 3D hero structure paired with direct input / instant try CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring full-bleed canvas / video / 3d layout and illustration / character art visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does TinyPNG cost?
Web Pro: $3.25/mo (billed annually); Web Ultra: $12.42/mo (billed annually). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does TinyPNG get?
Vaneform estimates 2.3M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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