Products

TOBII Eye tracking VR

Uses AI

A global leader in eye tracking and pioneer of attention computing

tobii.com Data & Analytics / User Research & Testing

AI Benchmark
Desktop
Mobile
Monthly visits
252.1K
Up11.1%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Unknown
No monthly subscription pricing
Creators
Tobii
@tobiitechnology· 3,798 followers
Launched
10y ago
2016-01-09 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    An Eye For New Insights And Interaction

    Jan 9, 2016 · 10y agoLaunch page

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search48%
  • Direct20%
  • Social9%
  • Referrals9%
  • Other14%

Countries

  • United States25%
  • Japan7%
  • United Kingdom6%
  • Germany6%
  • Canada5%

Search

Domain authority —Domain registered 2003-12-25

KeywordMonthly volume
eye tracker12.9K
tobii7,900
tobii eye tracker6,940
tobii eye tracker 54,770
tobii eye tracker 5 software670

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2016-01-09

Key pages

Weekly snapshots
www.tobii.com/ Snapshot 2026-11-04

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Local Webcam Eye Tracking”

Split Copy & Visual hero structure paired with book demo / contact sales CTA and customer / press logo strip.

Conversion path: Split Copy & Visual + Photography / Live Video → Book Demo / Contact Sales · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score6.7 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
5.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #243044;
  --surface: #ffffff;
  --foreground: #ffffff;
  --muted-foreground: #c5cdd8;
  --accent: #2f6fe4;
  --radius: 9999px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #243044 (~52%) · Surface #FFFFFF (~28%) · Text #FFFFFF (~8%) · Muted Text #C5CDD8 (~6%) · Accent #2F6FE4 (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with book demo / contact sales CTA and customer / press logo strip.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does TOBII Eye tracking VR get?
Vaneform estimates 252.1K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is TOBII Eye tracking VR and what platforms does it support?
TOBII Eye tracking VR is catalogued under User Research & Testing: A global leader in eye tracking and pioneer of attention computing. Supported platforms: API.

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