Too Good To Go
Uses AIEstablished LeaderSAVE GOOD THINGS FROM GOING TO WASTE
toogoodtogo.com Google Play App StoreCommerce & Retail / Marketplaces & Classifieds
- Monthly visits
- 2.6M
- Up11.9%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 10y ago
- 2015-12-08 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsToo Good To Go launched on Product HuntLaunch
Enjoy food at amazing prices and protect the planet.
Aug 19, 2016 · 10y agoSource
Launched on Google PlayLaunch
Rescue tasty unsold food from local stores for ½ price or less.
Jan 13, 2016 · 10y agoLaunch page
Launched on App StoreLaunch
Too Good To Go makes it easy to make a positive impact on the planet while saving money on your favourite foods. That's why it's been named as Winner in the '2023 Cultural Impact' category at the prestigious annual Apple App Store Awards. W
Dec 8, 2015 · 10y agoLaunch page
Store data
Rescue tasty unsold food from local stores for ½ price or less.
- Rating
- ★ 4.822M ratings
- Install scale
- 50,000,000+Min 50M installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2016-01-13Store metadata
Thank you for helping reduce food waste together with millions of other people like you! In this app release, we’ve fixed some bugs to improve app stability and performance. We hope you’ll enjoy the update!
Too Good To Go is the free food recovery app that makes it easy to make a positive impact on the planet while saving money on your favourite foods. The #1 app for reducing food waste, you can save tasty unsold snacks, takeaway meals, and ingredients straight from shops, cafes, grocery stores, and restaurants in your area - all at an unbeatable price. Food waste is a big problem for the environment, but together, we can be a solution. In a world where one-third of food goes to waste annually, the Too Good To Go app is your ticket to unlocking affordable, tasty eats that help the planet. Find everything your heart desires from ingredients for the perfect meal from pizza to sushi. How Too Good To Go Works: Explore and Discover: Download the app to explore the map, finding nearby takeaway restaurants, cafes, grocery stores, and shops with surplus food. Choose Your Surprise Bag: Browse a variety of Surprise Bags, each filled with tasty, surplus food. From takeaway sushi delights and fast-food favourites like pizzas and burgers to grocery staples and healthy whole foods. Affordable Rescues: Select a tasty Surprise Bag that suits your cravings and budget. Prices start from as low as $3, providing an affordable and sustainable way to enjoy quality takeaway meals, snacks, and ingredients. Secure Your Spot: Confirm your purchase through the app to secure your spot and rescue these tasty treats. Your contribution not only saves you money but also reduces food waste. Collect and Enjoy: Head to the selected business at the pre-set time to collect your Surprise Bag. Indulge in tasty rescued surplus takeaway meals, snacks, or groceries guilt-free, knowing you've made a positive impact on the environment. Why Too Good To Go? Wallet-Friendly Indulgence: Access quality surplus food at affordable prices, satisfying both your taste buds and wallet. Variety and Choice: Too Good To Go is partnered with a huge selection of both local favourites and renowned takeaway brands with surplus food. We offer a diverse range of options for every palate, including takeout sushi, pizza, burgers, baked goods, whole foods, and more. Environmental Impact: Every Surprise Bag equates to 2.7kg of CO2e avoided, meaning saving your favourite takeaway foods, including sushi or pizza, and reducing waste from business with surplus food is a step closer towards a greener planet. Easy Purchase Process: The app's user-friendly interface makes it easy to browse, choose, and purchase tasty Surprise Bags filled with your favourites - from sushi to groceries. Convenient Rescues: Collect your rescued food at the pre-set time, ensuring a hassle-free experience. Join the Community: Become a part of a community that believes in enjoying good surplus food while making a positive impact on the environment. Don't miss out on the opportunity to eat well and do good. Download our food recovery app now and start reducing food waste. Reducing food waste is the #1 action you can take to help tackle climate change. For more information, visit toogoodtogo.com/en-us/claims
- Rating
- ★ 4.93548.9K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2015-12-08198 MB
Thank you for helping reduce food waste together with millions of other people like you! In this app release, we’ve fixed some bugs to improve app stability and performance. We hope you’ll enjoy the update!
Too Good To Go makes it easy to make a positive impact on the planet while saving money on your favourite foods. That's why it's been named as Winner in the '2023 Cultural Impact' category at the prestigious annual Apple App Store Awards. With the #1 app for reducing food waste, you can save tasty unsold snacks, takeaway meals and ingredients straight from shops, cafes, grocery stores and restaurants in your area - all at an unbeatable price. Reducing food waste is one of the solutions to slow down climate change: together we have the power to make a difference. In a world where 40% of food produced goes to waste annually, the Too Good To Go app is your ticket to unlocking affordable eats while helping the planet. How Too Good To Go Works: Explore and Discover: Download the app to explore the map, finding nearby restaurants, cafes, grocery stores, and shops with unsold food. Choose Your Surprise Bag: Browse a variety of Surprise Bags, each filled with tasty, unsold food. From sushi delights and fast-food favourites like pizzas and burgers to grocery staples and healthy fruits and veggies, the options are endless. Affordable Rescues: Select a Surprise Bag that suits your cravings and budget. Prices start from as low as $3, providing an affordable and sustainable way to enjoy quality meals. Secure Your Spot: Confirm your purchase through the app to secure your spot and rescue these tasty treats. Your contribution not only saves you money but also actively reduces food waste. Collect and Enjoy: Head to the selected business at the pre-set time to collect your Surprise Bag. Indulge in your rescued food guilt-free, knowing you've made a positive impact on the environment. Why Too Good To Go? Wallet-Friendly Indulgence: Access quality food at affordable prices, satisfying both your taste buds and wallet. Variety and Choice: Too Good To Go is partnered with a huge selection of both local favourites and renowned takeaway brands with surplus food. We offer a diverse range of options for every palate, including takeout sushi, pizza, burgers, baked goods, whole foods, and more. Environmental Impact: Every Surprise Bag equates to 2.7kg of CO2e avoided, meaning enjoying your favourite foods and reducing waste is a step closer towards a cleaner, greener planet. Easy Purchase Process: The app's user-friendly interface makes it easy to browse, choose, and purchase Surprise Bags. Convenient Rescues: Collect your rescued meals at the pre-set time, ensuring a hassle-free experience. Join the Too Good To Go Community: Become a part of a community that believes in enjoying good food while making a positive impact on the planet. Don't miss out on the opportunity to eat well and do good. Download the app now and start reducing food waste—one tasty Surprise Bag at a time. Reducing food waste is the #1 action you can take to help tackle climate change. For more information, visit tgtg.to/claims
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct42%
- Organic Search42%
- Email6%
- Other9%
Countries
- United States29%
- United Kingdom12%
- France8%
- Germany7%
- Italy6%
Search
Domain authority 84Domain registered 2015-08-20
| Keyword | Monthly volume |
|---|---|
| too good to go | 162.1K |
| toogoodtogo | 42.3K |
| good to go | 31K |
| to good to go | 12.7K |
| too good to go app | 4,860 |
Traffic data: Vaneform
Pricing
Pricing page not identified yet, or no public pricing listed.
Pages & changes
Key pages
Weekly snapshots- Homewww.toogoodtogo.com/en-gb
- Featuresbusiness.toogoodtogo.com/en-gb/platform Snapshot 2026-11-03
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“SAVE GOOD THINGS FROM GOING TO WASTE”
Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.
Conversion path: Centered Headline + CTA + Photography / Live Video → Download App / Install Extension
- Direct Action Command
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Barlow Condensed / Inter
- Hero layout
- Centered Headline + CTA
- Primary visual
- Photography / Live Video
- Conversion CTA
- Download App / Install Extension
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Airy
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #006c68;
--surface: #f8f3ee;
--foreground: #fff9f2;
--muted-foreground: #d7e4df;
--accent: #003f3c;
--radius: 9999px;
--font-heading: "Barlow Condensed", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #006C68 (~70%) · Surface #F8F3EE (~7%) · Text #FFF9F2 (~7%) · Muted Text #D7E4DF (~2%) · Accent #003F3C (~14%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Download App / Install Extension
- Headline hook: Direct Action Command
- Spatial layout notes: Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Too Good To Go get?
- Vaneform estimates 2.6M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Too Good To Go and what platforms does it support?
- Too Good To Go is catalogued under Marketplaces & Classifieds: SAVE GOOD THINGS FROM GOING TO WASTE. Supported platforms: Mobile App.
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