Products

TrueUPI

Uses AI

India's trust layer for UPI before you pay

trueupi.com Security & Privacy / Fraud Prevention & Verification

AI Benchmark
Desktop
Mobile
Monthly visits
8.4K
Sep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$2.99/mo
Lower than 95% of peersNiche median $19/mo
Launched
16mo ago
2025-07-13 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events6 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Upi fraud detection & verification platform

    Jul 13, 2025 · 16mo agoLaunch page

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct38%
  • Organic Search36%
  • Referrals9%
  • Social6%
  • Other10%

Countries

  • India98%
  • United States2%

Search

Domain authority —Domain registered 2025-01-07

KeywordMonthly volume
upi safe checker online160
upi id finder110
upi number checking100
upi id checker80
upi id verification80

Traffic data: Vaneform

Pricing

Shield
₹299/mo / ₹2990/yr
70 TrueShield AI messages/mo · 12 fresh Know The UPI name checks/mo · Unlimited cached Know The UPI lookups
Shield Pro
₹699/mo / ₹6990/yr
130 TrueShield AI messages/mo · 25 fresh Know The UPI name checks/mo · Unlimited cached Know The UPI lookups
Shield Max
₹1199/mo / ₹11990/yr
175 TrueShield AI messages/mo · 45 fresh Know The UPI name checks/mo · Unlimited cached Know The UPI lookups

Trial: None · Observed 2026-11-05 · Pricing page

Entry price $2.99/mo, Lower than 95% of peers; “Fraud Prevention & Verification” median is $19/mo.View pricing benchmark

Pages & changes

Tracked since 2025-07-13

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “India's trust layer for UPI before you pay”Positioning

    Stay Safe in the Digital Payment Era→India's trust layer for UPI before you pay

  2. Nov 1 · 13d ago

    Removed technology: GoDaddyFeatures

    GoDaddy→—

  3. Nov 1 · 13d ago

    Adopted technology: SentryFeatures

    —→Sentry

  4. Nov 1 · 13d ago

    Adopted technology: Vercel AnalyticsFeatures

    —→Vercel Analytics

  5. Nov 1 · 13d ago

    Adopted technology: Vercel Speed InsightsFeatures

    —→Vercel Speed Insights

  6. Nov 1 · 13d ago

    Homepage title changed to “TrueUPI — AI-Powered UPI Fraud Prevention & TrueShield AI | AVIYATECH SOLUTIONS LLP”Positioning

    TrueUPI - UPI Fraud Detection & Verification Platform by AVIYATECH SOLUTIONS LLP→TrueUPI — AI-Powered UPI Fraud Prevention & TrueShield AI | AVIYATECH SOLUTIONS LLP

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring centered headline + cta layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“India's trust layer for UPI before you pay”

Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Start Free / Sign Up

  • Category Positioning Anchor

Palette · click to copy

5-D design score7.5 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Pure Typography & Geometry
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Dark Developer)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #0a0a0d;
  --surface: #12121d;
  --foreground: #f5f5f8;
  --muted-foreground: #a1a1aa;
  --accent: #625cf2;
  --radius: 8px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #0A0A0D (~72%) · Surface #12121D (~16%) · Text #F5F5F8 (~6%) · Muted Text #A1A1AA (~4%) · Accent #625CF2 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring centered headline + cta layout and pure typography & geometry visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does TrueUPI cost?
Shield: ₹299/mo / ₹2990/yr; Shield Pro: ₹699/mo / ₹6990/yr; Shield Max: ₹1199/mo / ₹11990/yr. Observed 2026-11-05. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does TrueUPI get?
Vaneform estimates 8.4K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is TrueUPI and what platforms does it support?
TrueUPI is catalogued under Fraud Prevention & Verification: India's trust layer for UPI before you pay. Supported platforms: Web.

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