- Monthly visits
- 1M
- Up7.4%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Unknown
- Subscription model, plan pricing not identified yet
- Launched
- 14y ago
- 2012-06-05 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsCaviar launched on Product HuntLaunch
$10 meals delivered as fast as 10 minutes (SF only)
Apr 8, 2015 · 11y agoSource
Caviar launched on Product HuntLaunch
Food delivery from restaurants I would actually eat at
May 4, 2014 · 12y agoSource
Caviar launched on Show HN (6 pts · 2 comments)Launch
Top-Rated Eateries Delivered in SF
Aug 11, 2012 · 14y agoSource
Caviar launched on Show HN (13 pts · 5 comments)Launch
Delivery from Top Restaurants in SF for $9.99
Jul 30, 2012 · 14y agoSource
Caviar launched on Show HN (6 pts · 2 comments)Launch
Uber for Food in San Francisco
Jun 5, 2012 · 14y agoSource
Traffic sources
Traffic breakdown
Channels
- Paid Search32%
- Direct32%
- Referrals27%
- Organic Search6%
- Other2%
Countries
- United States98%
Search
Domain authority —Domain registered 2012-03-29
| Keyword | Monthly volume |
|---|---|
| caviar | 112.4K |
| din tai fung anaheim | 3,280 |
| caviar delivery | 1,230 |
| chipotle tucker ga | 360 |
| telway | 350 |
Traffic data: Vaneform
Pricing
Trial: None · Observed 2026-11-03 · Source page
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Get food.”
Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.
Conversion path: Centered Headline + Input + Product UI Screenshot / Component → Direct Input / Instant Try
- Direct Action Command
- Centered Prompt / Input
Palette · click to copy
- Typography
- 6.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 6.0
- Craft & Polish
- 4.0
- Distinctiveness
- 5.0
Structure
- Fonts
- Arial
- Hero layout
- Centered Headline + Input
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Minimal Monochrome)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f9f9f9;
--foreground: #2d3c48;
--muted-foreground: #737a80;
--accent: #f86932;
--radius: 8px;
--font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~80%) · Surface #F9F9F9 (~7%) · Text #2D3C48 (~6%) · Muted Text #737A80 (~4%) · Accent #F86932 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Direct Input / Instant Try
- Headline hook: Direct Action Command
- Hero components: Centered Prompt / Input
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and product ui screenshot / component visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Caviar cost?
- DashPass: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Caviar get?
- Vaneform estimates 1M website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Caviar and what platforms does it support?
- Caviar is catalogued under Food & Cooking: Get food.. Supported platforms: Mobile App.
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