Products

Caviar

Established Leader

Get food.

trycaviar.com Lifestyle / Food & Cooking

AI Benchmark
Desktop
Mobile
Monthly visits
1M
Up7.4%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Unknown
Subscription model, plan pricing not identified yet
Creators
avlok
@avlok· 13.9K followers+1 more creators
Launched
14y ago
2012-06-05 · Est.

Traffic

Monthly visitsData through Oct 2026
Events7 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Caviar launched on Product HuntLaunch

    $10 meals delivered as fast as 10 minutes (SF only)

    Apr 8, 2015 · 11y agoSource

  • Caviar launched on Product HuntLaunch

    Food delivery from restaurants I would actually eat at

    May 4, 2014 · 12y agoSource

  • Caviar launched on Show HN (6 pts · 2 comments)Launch

    Top-Rated Eateries Delivered in SF

    Aug 11, 2012 · 14y agoSource

  • Caviar launched on Show HN (13 pts · 5 comments)Launch

    Delivery from Top Restaurants in SF for $9.99

    Jul 30, 2012 · 14y agoSource

  • Caviar launched on Show HN (6 pts · 2 comments)Launch

    Uber for Food in San Francisco

    Jun 5, 2012 · 14y agoSource

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Paid Search32%
  • Direct32%
  • Referrals27%
  • Organic Search6%
  • Other2%

Countries

  • United States98%

Search

Domain authority —Domain registered 2012-03-29

KeywordMonthly volume
caviar112.4K
din tai fung anaheim3,280
caviar delivery1,230
chipotle tucker ga360
telway350

Traffic data: Vaneform

Pricing

DashPass
Unknown

Trial: None · Observed 2026-11-03 · Source page

Pages & changes

Tracked since 2014-05-04

Key pages

Weekly snapshots
Home
www.trycaviar.com/ Snapshot 2026-11-11

Changes

  1. Nov 1 · 14d ago

    Adopted technology: Amazon ALBFeatures

    —→Amazon ALB

    At the time: 1M visits/mo6 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: Amazon Web ServicesFeatures

    —→Amazon Web Services

    At the time: 1M visits/mo6 concurrent moves
  3. Nov 1 · 14d ago

    Adopted technology: Google Sign-inFeatures

    —→Google Sign-in

    At the time: 1M visits/mo6 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: LodashFeatures

    —→Lodash

    At the time: 1M visits/mo6 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

    At the time: 1M visits/mo6 concurrent moves
  6. Nov 1 · 14d ago

    Removed technology: SiftFeatures

    Sift→—

    At the time: 1M visits/mo6 concurrent moves

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Get food.”

Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.

Conversion path: Centered Headline + Input + Product UI Screenshot / Component → Direct Input / Instant Try

Palette · click to copy

5-D design score5.6 / 10
Typography
6.0
Color & Contrast
7.0
Layout & Spacing
6.0
Craft & Polish
4.0
Distinctiveness
5.0

Structure

Fonts
Arial
Primary visual
Product UI Screenshot / Component
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Minimal Monochrome)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f9f9f9;
  --foreground: #2d3c48;
  --muted-foreground: #737a80;
  --accent: #f86932;
  --radius: 8px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~80%) · Surface #F9F9F9 (~7%) · Text #2D3C48 (~6%) · Muted Text #737A80 (~4%) · Accent #F86932 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Direct Input / Instant Try
- Headline hook: Direct Action Command
- Hero components: Centered Prompt / Input
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and product ui screenshot / component visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Caviar cost?
DashPass: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Caviar get?
Vaneform estimates 1M website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Caviar and what platforms does it support?
Caviar is catalogued under Food & Cooking: Get food.. Supported platforms: Mobile App.

Related products in this category

Lifestyle / Food & Cooking

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.