trylapis.com

# Design Brief: Minimal Monochrome (with Editorial)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #15110f;
  --surface: #292321;
  --foreground: #f6f3f0;
  --muted-foreground: #89837f;
  --accent: #ffffff;
  --radius: 8px;
  --font-heading: "Instrument Serif", serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #15110F (~78%) · Surface #292321 (~7%) · Text #F6F3F0 (~8%) · Muted Text #89837F (~4%) · Accent #FFFFFF (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Floating Multi-Cards, Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.