Products
AI Benchmark
Desktop
Mobile
Monthly visits
110.1K
Down8.3%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$14/mo
Lower than 73% of peersNiche median $20.79/mo
Creators
Chase Mohseni
No social account linked
Launched
5y ago
2021-04-02 · Est.

Traffic

Monthly visitsData through Sep 2026
Events11 changes

Marketing moves

Launches, search & content, referrals, promotions
X accounts@trypencil
  • Launched on Product HuntLaunch

    AI ads that win

    Jul 28, 2021 · 5y agoLaunch page

  • Launched on BetaListLaunch

    Pencil – Generate ads that learn to perform. — Generate ads that learn to perform.

    Jun 3, 2021 · 5y agoLaunch page

  • Launched on Show HN (3 pts)Launch

    Generate ads that learn to perform

    Apr 2, 2021 · 5y agoLaunch page

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search42%
  • Direct41%
  • Referrals10%
  • Social4%
  • Other3%

Countries

  • United Kingdom16%
  • United States10%
  • India9%
  • South Africa8%
  • Netherlands7%

Search

Domain authority —Domain registered 2017-11-15

KeywordMonthly volume
pencil134.6K
pencil ai5,520
pencil ia730
pencil ads280
cpa, roas, mer, and ctr250

Traffic data: Vaneform

Pricing

Core
$14/mo
Billed annually $11/mo-21%
50 generations per month · 1 workspace
Growth
$55/mo
Billed annually $44/mo-20%
250 generations per month · Unlimited workspaces
Pro
Contact sales
Unlimited generations
Pro Add-ons
Contact sales

Trial: None · 2 paid tiers ($14–$55) · Up to 21% off annually · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $14/mo, Lower than 73% of peers; “Ad & Marketing Creatives” median is $20.79/mo.View pricing benchmark

Pages & changes

Tracked since 2021-07-28

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Marketing hasan AI.operating system now”Positioning

    Make ads with AI→Marketing hasan AI.operating system now

  2. Nov 1 · 13d ago

    Adopted technology: Apple iCloud MailFeatures

    —→Apple iCloud Mail

  3. Nov 1 · 13d ago

    Removed technology: CookiebotFeatures

    Cookiebot→—

  4. Nov 1 · 13d ago

    Adopted technology: HubSpotFeatures

    —→HubSpot

  5. Nov 1 · 13d ago

    Removed technology: LenisFeatures

    Lenis→—

  6. Nov 1 · 13d ago

    Adopted technology: Linkedin AdsFeatures

    —→Linkedin Ads

Design

First-screen visual analysis & :root CSS

Vibrant Pop (Light canvas, airy density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Marketing has an AI operating system now”

Split Copy & Visual hero structure paired with book demo / contact sales CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Photography / Live Video → Book Demo / Contact Sales

  • Category Positioning Anchor

Palette · click to copy

5-D design score8.0 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
8.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Social proof
No Explicit Trust Bar
Navigation
Floating Pill Nav
Theme & density
Light · Airy
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop (with Hand-Drawn & Sketch)

Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.

## Design Tokens

```css
:root {
  --background: #f4e534;
  --surface: #f4f1ea;
  --foreground: #111111;
  --muted-foreground: #2a2a2a;
  --accent: #f6f04a;
  --radius: 9999px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F4E534 (~72%) · Surface #F4F1EA (~8%) · Text #111111 (~12%) · Muted Text #2A2A2A (~4%) · Accent #F6F04A (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Floating Pill Nav
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Book Demo / Contact Sales
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Split Copy & Visual hero structure paired with book demo / contact sales CTA and no explicit trust bar.
- Visual summary: Vibrant Pop (Light canvas, airy density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Pencil cost?
Core: $14/mo (annual billing available); Growth: $55/mo (annual billing available); Pro: Contact sales; Pro Add-ons: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Pencil get?
Vaneform estimates 110.1K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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