Turo
Category GiantRent a car
turo.com App Store Google PlayCommerce & Retail / Marketplaces & Classifieds
- Monthly visits
- 9.1M
- Down17.6%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Usage-based
- No monthly subscription pricing
- Launched
- 14y ago
- 2012-09-01 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- Road trip court is now in session. You’re 20 minutes into a four-hour drive. The passenger is already asleep. Is this elite road trip behavior or a betrayal of the co-pilot code?
@turo · 2026-11-13 · 1 likes · 0 reposts · 575 views
- Ever wanted to use a cheat code in real life? 🎮 Now’s your chance. Come down to Campbell’s Cove in Sydney on November 14th for the chance to unlock a real dream drive. 11am-4pm. Terms apply.
@turo · 2026-11-10 · 2 likes · 0 reposts · 616 views
- Road trip court is now in session. You’re booking an autumn weekend getaway. Do you pick the car that fits all the luggage or the car that looks best in front of the foliage?
@turo · 2026-11-05 · 2 likes · 0 reposts · 1,015 views
Turo launched on Product HuntLaunch
Book unforgettable cars from trusted hosts around the world
Aug 2, 2019 · 7y agoSource
Turo launched on Product HuntLaunch
Find a rental car or make money renting your car
Nov 4, 2015 · 11y agoSource
Launched on Google PlayLaunch
Car rental reinvented — book the exact car you want
Sep 13, 2014 · 12y agoLaunch page
Launched on App StoreLaunch
Turo is a better car rental app for travelers who want to rent a car without the rental counter. Skip the lines, and the "or similar" excuses of traditional rental companies. Turo is reinventing rental as the world’s largest car sharing mar
Sep 1, 2012 · 14y agoLaunch page
Store data
- Rating
- ★ 4.88775.6K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2012-09-01199 MB
Updates and fixes to make booking trips and managing listings on Turo easier.
Turo is a better car rental app for travelers who want to rent a car without the rental counter. Skip the lines, and the "or similar" excuses of traditional rental companies. Turo is reinventing rental as the world’s largest car sharing marketplace, where you can book the exact car you want from a community of local hosts across the US, UK, Canada, Australia, and France. Rent a car. Not a rental car. Whether it’s a rugged 4x4 for a weekend escape, a sleek EV for a city sprint, or a spacious van for the whole family, Turo adapts to your purpose and your preference. With over 16,000 cities covered, the keys to independence are always within reach. Why Turo? • Selection: From luxury car rental to everyday drivers, find a vehicle that fits your vibe and budget. • Confidence: What you see is what you drive. Book the exact make and model. No bait-and-switch. • Convenience: Skip the rental counter. Many hosts offer car rental delivery to the airport, your hotel, or even your doorstep. • Flexibility: Plans change. Enjoy flexible cancellation and easy trip extensions right in the app. • 24/7 Support: We’ve got your back with around-the-clock customer service and roadside assistance. • Hospitality: Browse real reviews to find trusted hosts who provide a seamless, personalized experience. Take the wheel of your own business: • Join 150,000+ hosts who have turned their cars into income engines. Turo provides the platform, the guests, and the protection options—you provide the keys. • Build your fleet: List one car or ten. You’re in total control of your pricing and availability. • Rest easy: Benefit from third-party liability insurance and physical damage protection options on every trip. Turo. Rental reinvented.
Car rental reinvented — book the exact car you want
- Rating
- ★ 4.89585.1K ratings
- Install scale
- 10,000,000+Min 10M installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2014-09-13Store metadata
To improve your Turo experience, we update the app every week. This version includes minor feature updates, performance improvements and bug fixes.
Turo is a better car rental app for travelers who want to rent a car without the rental counter. Skip the lines, and the "or similar" excuses of traditional rental companies. Turo is reinventing rental as the world’s largest car sharing marketplace, where you can book the exact car you want from a community of local hosts across the US, UK, Canada, Australia, and France. Rent a car. Not a rental car. Whether it’s a rugged 4x4 for a weekend escape, a sleek EV for a city sprint, or a spacious van for the whole family, Turo adapts to your purpose and your preference. With over 16,000 cities covered, the keys to independence are always within reach. Why Turo? ● Selection: From luxury car rental to everyday drivers, find a vehicle that fits your vibe and budget. ● Confidence: What you see is what you drive. Book the exact make and model. No bait-and-switch. ● Convenience: Skip the rental counter. Many hosts offer car rental delivery to the airport, your hotel, or even your doorstep. ● Flexibility: Plans change. Enjoy flexible cancellation and easy trip extensions right in the app. ● 24/7 Support: We’ve got your back with around-the-clock customer service and roadside assistance. ● Hospitality: Browse real reviews to find trusted hosts who provide a seamless, personalized experience. Take the wheel of your own business: ● Join 150,000+ hosts who have turned their cars into income engines. Turo provides the platform, the guests, and the protection options—you provide the keys. ● Build your fleet: List one car or ten. You’re in total control of your pricing and availability. ● Rest easy: Benefit from third-party liability insurance and physical damage protection options on every trip. Turo. Rental reinvented.
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct34%
- Organic Search31%
- Paid Search13%
- Display Ads8%
- Other13%
Countries
- United States77%
- Canada7%
- France5%
- Australia3%
- United Kingdom3%
Search
Domain authority 83Domain registered 2002-03-23
| Keyword | Monthly volume |
|---|---|
| turo | 507K |
| getaround | 57K |
| turo car rental | 35.3K |
| get around | 17.6K |
| turo rental | 4,610 |
Traffic data: Vaneform
Pricing
Usage-based pricing; no fixed plans listed on website.
Trial: None · Observed 2026-11-06 · Source page
Pages & changes
Key pages
Weekly snapshots- Hometuro.com/
Official blog & changelog
Recent articles & product updatesBlog - Field Notes: Le blog Turo
Annonces Deux nouveautés à venir pour vous faire gagner du temps Prises en charge plus rapides et photos plus simples Nous apportons quelques mises à jour pour que Annonces Nouveautés pour les hôtes: outils, programmes et mises à jour Voyag
Field Notes: The Turo Blog Canada
News Two updates coming soon to give you time back Faster check-ins and simpler photos We’re making a few updates to help you spend less time on Travel Your guide to the Calgary to Banff drive News What's new for hosts: Tools, programs, and
Field Notes: The Turo blog Australia
News Two updates coming soon to give you time back Faster check-ins and simpler photos We’re making a few updates to help you spend less time on Wayfaring Brisbane to Cairns road trip: The ultimate drive itinerary Wayfaring Perth to Margare
Transportation tips for multigenerational vacations
Traveling with multiple generations means making room for different interests, energy levels, and routines. Planning how everyone will get around can help the trip run more smoothly, from coordinating airport arrivals to heading out for din
Changes
Design
Minimal Monochrome (Light canvas, balanced density) featuring centered headline + input layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Rent a car”
Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
Conversion path: Centered Headline + Input + Photography / Live Video → Direct Input / Instant Try · Trust bar: Stacked Avatars & Testimonials
- Category Positioning Anchor
- Centered Prompt / Input
- Interactive Hero Tool
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Turo Sans
- Hero layout
- Centered Headline + Input
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f4f4f4;
--foreground: #121214;
--muted-foreground: #414143;
--accent: #006985;
--radius: 8px;
--font-heading: "Turo Sans", ui-sans-serif, system-ui, sans-serif;
--font-body: "Turo Sans", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~63%) · Surface #F4F4F4 (~8%) · Text #121214 (~7%) · Muted Text #414143 (~3%) · Accent #006985 (~19%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Centered Prompt / Input, Interactive Hero Tool
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
- Visual summary: Minimal Monochrome (Light canvas, balanced density) featuring centered headline + input layout and photography / live video visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Turo get?
- Vaneform estimates 9.1M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Turo and what platforms does it support?
- Turo is catalogued under Marketplaces & Classifieds: Rent a car. Supported platforms: Mobile App.
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