Products
AI Benchmark
Desktop
Mobile
Monthly visits
9.1M
Down17.6%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Usage-based
No monthly subscription pricing
Creators
Turo
@turo· 35.5K followers+2 more creators
Launched
14y ago
2012-09-01 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events5 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Turo launched on Product HuntLaunch

    Book unforgettable cars from trusted hosts around the world

    Aug 2, 2019 · 7y agoSource

  • Turo launched on Product HuntLaunch

    Erlich Bachman's car for $49/day

    Sep 1, 2016 · 10y agoSource

  • Turo launched on Product HuntLaunch

    Find a rental car or make money renting your car

    Nov 4, 2015 · 11y agoSource

  • Launched on Google PlayLaunch

    Car rental reinvented — book the exact car you want

    Sep 13, 2014 · 12y agoLaunch page

  • Launched on App StoreLaunch

    Turo is a better car rental app for travelers who want to rent a car without the rental counter. Skip the lines, and the "or similar" excuses of traditional rental companies. Turo is reinventing rental as the world’s largest car sharing mar

    Sep 1, 2012 · 14y agoLaunch page

Store data

App Store · Google Play
Turo — Better car rental
Turo — Better car rental App Storev26.30.04+
Turo Inc.TravelLifestyle· 4 languages
Updated 4mo ago
Rating
★ 4.88775.6K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2012-09-01199 MB
Rating Distribution (1★–5★)5★ 95% · 1★ 2%
5
95%
4
3%
3
1%
2
0%
1
2%
Store Screenshots (7)
Latest Release Notes (v26.30.0)

Updates and fixes to make booking trips and managing listings on Turo easier.

Turo is a better car rental app for travelers who want to rent a car without the rental counter. Skip the lines, and the "or similar" excuses of traditional rental companies. Turo is reinventing rental as the world’s largest car sharing marketplace, where you can book the exact car you want from a community of local hosts across the US, UK, Canada, Australia, and France. Rent a car. Not a rental car. Whether it’s a rugged 4x4 for a weekend escape, a sleek EV for a city sprint, or a spacious van for the whole family, Turo adapts to your purpose and your preference. With over 16,000 cities covered, the keys to independence are always within reach. Why Turo? • Selection: From luxury car rental to everyday drivers, find a vehicle that fits your vibe and budget. • Confidence: What you see is what you drive. Book the exact make and model. No bait-and-switch. • Convenience: Skip the rental counter. Many hosts offer car rental delivery to the airport, your hotel, or even your doorstep. • Flexibility: Plans change. Enjoy flexible cancellation and easy trip extensions right in the app. • 24/7 Support: We’ve got your back with around-the-clock customer service and roadside assistance. • Hospitality: Browse real reviews to find trusted hosts who provide a seamless, personalized experience. Take the wheel of your own business: • Join 150,000+ hosts who have turned their cars into income engines. Turo provides the platform, the guests, and the protection options—you provide the keys. • Build your fleet: List one car or ten. You’re in total control of your pricing and availability. • Rest easy: Benefit from third-party liability insurance and physical damage protection options on every trip. Turo. Rental reinvented.

Turo — Better car rental
Turo — Better car rental Google Playv26.30.0Everyone

Car rental reinvented — book the exact car you want

Turo Inc.Travel & Local
Updated 4mo ago
Rating
★ 4.89585.1K ratings
Install scale
10,000,000+Min 10M installs
Price & IAP
FreeNo in-app purchases
First released
2014-09-13Store metadata
Rating Distribution (1★–5★)5★ 94% · 1★ 2%
5
94%
4
3%
3
1%
2
0%
1
2%
Store Screenshots (7)
Latest Release Notes (v26.30.0)

To improve your Turo experience, we update the app every week. This version includes minor feature updates, performance improvements and bug fixes.

Turo is a better car rental app for travelers who want to rent a car without the rental counter. Skip the lines, and the "or similar" excuses of traditional rental companies. Turo is reinventing rental as the world’s largest car sharing marketplace, where you can book the exact car you want from a community of local hosts across the US, UK, Canada, Australia, and France. Rent a car. Not a rental car. Whether it’s a rugged 4x4 for a weekend escape, a sleek EV for a city sprint, or a spacious van for the whole family, Turo adapts to your purpose and your preference. With over 16,000 cities covered, the keys to independence are always within reach. Why Turo? ● Selection: From luxury car rental to everyday drivers, find a vehicle that fits your vibe and budget. ● Confidence: What you see is what you drive. Book the exact make and model. No bait-and-switch. ● Convenience: Skip the rental counter. Many hosts offer car rental delivery to the airport, your hotel, or even your doorstep. ● Flexibility: Plans change. Enjoy flexible cancellation and easy trip extensions right in the app. ● 24/7 Support: We’ve got your back with around-the-clock customer service and roadside assistance. ● Hospitality: Browse real reviews to find trusted hosts who provide a seamless, personalized experience. Take the wheel of your own business: ● Join 150,000+ hosts who have turned their cars into income engines. Turo provides the platform, the guests, and the protection options—you provide the keys. ● Build your fleet: List one car or ten. You’re in total control of your pricing and availability. ● Rest easy: Benefit from third-party liability insurance and physical damage protection options on every trip. Turo. Rental reinvented.

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct34%
  • Organic Search31%
  • Paid Search13%
  • Display Ads8%
  • Other13%

Countries

  • United States77%
  • Canada7%
  • France5%
  • Australia3%
  • United Kingdom3%

Search

Domain authority 83Domain registered 2002-03-23

KeywordMonthly volume
turo507K
getaround57K
turo car rental35.3K
get around17.6K
turo rental4,610

Traffic data: Vaneform

Pricing

Usage-based pricing; no fixed plans listed on website.

Trial: None · Observed 2026-11-06 · Source page

Pages & changes

Tracked since 2015-11-04

Key pages

Weekly snapshots

Official blog & changelog

Recent articles & product updates
  • 2026-11-14BlogRead post

    Blog - Field Notes: Le blog Turo

    Annonces Deux nouveautés à venir pour vous faire gagner du temps Prises en charge plus rapides et photos plus simples Nous apportons quelques mises à jour pour que Annonces Nouveautés pour les hôtes: outils, programmes et mises à jour Voyag

  • 2026-11-14BlogRead post

    Field Notes: The Turo Blog Canada

    News Two updates coming soon to give you time back Faster check-ins and simpler photos We’re making a few updates to help you spend less time on Travel Your guide to the Calgary to Banff drive News What's new for hosts: Tools, programs, and

  • 2026-11-14BlogRead post

    Field Notes: The Turo blog Australia

    News Two updates coming soon to give you time back Faster check-ins and simpler photos We’re making a few updates to help you spend less time on Wayfaring Brisbane to Cairns road trip: The ultimate drive itinerary Wayfaring Perth to Margare

  • 2026-11-13BlogRead post

    Transportation tips for multigenerational vacations

    Traveling with multiple generations means making room for different interests, energy levels, and routines. Planning how everyone will get around can help the trip run more smoothly, from coordinating airport arrivals to heading out for din

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Rent a car”Positioning

    Skip the rental car counter→Rent a car

  2. Nov 1 · 13d ago

    Removed technology: Google AnalyticsFeatures

    Google Analytics→—

  3. Nov 1 · 13d ago

    Adopted technology: Google Tag ManagerFeatures

    —→Google Tag Manager

  4. Nov 1 · 13d ago

    Adopted technology: MoEngageFeatures

    —→MoEngage

  5. Nov 1 · 13d ago

    Adopted technology: TurbopackFeatures

    —→Turbopack

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, balanced density) featuring centered headline + input layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Rent a car”

Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.

Conversion path: Centered Headline + Input + Photography / Live Video → Direct Input / Instant Try · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Turo Sans
Primary visual
Photography / Live Video
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f4f4f4;
  --foreground: #121214;
  --muted-foreground: #414143;
  --accent: #006985;
  --radius: 8px;
  --font-heading: "Turo Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Turo Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~63%) · Surface #F4F4F4 (~8%) · Text #121214 (~7%) · Muted Text #414143 (~3%) · Accent #006985 (~19%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Centered Prompt / Input, Interactive Hero Tool
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
- Visual summary: Minimal Monochrome (Light canvas, balanced density) featuring centered headline + input layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Turo get?
Vaneform estimates 9.1M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Turo and what platforms does it support?
Turo is catalogued under Marketplaces & Classifieds: Rent a car. Supported platforms: Mobile App.

Related products in this category

Commerce & Retail / Marketplaces & Classifieds

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.