Twopct

# Design Brief: Editorial (with Enterprise Clean)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #f5f5f5;
  --surface: #e6e6e6;
  --foreground: #363737;
  --muted-foreground: #828383;
  --accent: #ec5c34;
  --radius: 8px;
  --font-heading: "Roboto Slab", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Spectral", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F5F5F5 (~80%) · Surface #E6E6E6 (~7%) · Text #363737 (~6%) · Muted Text #828383 (~4%) · Accent #EC5C34 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Hero Bento Grid
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Video Demo
- Spatial layout notes: Hero Bento Grid hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Editorial (Light canvas, balanced density) featuring hero bento grid layout and photography / live video visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.