Products
AI Benchmark
Desktop
Mobile
Monthly visits
262.2K
Up33.5%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Luke Childs
@lukechilds· 7,956 followersCo-created with Mayank Chhabra, Nathan Fretz +2 more
Launched
4y ago
2022-06-07 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events13 changes · 3 marketing moves

Marketing moves

Launches, search & content, referrals, promotions
  • Umbrel launched on Product HuntLaunch

    An elegant OS to turn any computer into your home cloud

    Oct 10 · 35d agoSource

    At the time: 262.2K visits/mo13 concurrent moves
  • Umbrel launched on Product HuntLaunch

    16TB home cloud server. Run OpenClaw, store files, and more.

    Feb 9 · 9mo agoSource

  • Umbrel launched on Show HN (2 pts · 8 comments)Launch

    Umbrel Pro – 4x NVMe SSD home server (CNC aluminum and walnut)

    Feb 5 · 9mo agoSource

  • Umbrel launched on Product HuntLaunch

    Turn a Raspberry Pi into your home cloud

    Mar 20, 2024 · 2y agoSource

  • Umbrel launched on Product HuntLaunch

    Home server to run cloud storage, media/VPN server and more

    May 31, 2023 · 3y agoSource

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
selfh.st★ 12.6K Stars · 823 ForksCustomTypeScript
2020-07-06Source
Replaces / alternatives to:
Vercel · Heroku · Netlify

Elegant OS for home servers

Open Source & Agent Ecosystem

GitHub · MCP / Skill
getumbrel/umbrelSelf-hostable
Last commit 2026-11-03
GitHub Stars
★ 12.6K
Forks
823
License
Custom
Primary language
TypeScript

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search47%
  • Social22%
  • Direct22%
  • Referrals7%
  • Other1%

Countries

  • United States16%
  • Brazil13%
  • India6%
  • South Korea5%
  • Italy5%

Search

Domain authority —Domain registered 2006-06-12

KeywordMonthly volume
umbrel7,140
umbrel os6,680
umbrelos6,260
umbrel pro3,870
umbrella os620

Traffic data: Vaneform

Pricing

Public pricing: Open Source (Custom)Raw source text; structured plans are extracted after website capture.

Pages & changes

Tracked since 2022-06-07

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Adopted technology: CloudflareFeatures

    —→Cloudflare

  2. Nov 1 · 13d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

  3. Nov 1 · 13d ago

    Removed technology: EmotionFeatures

    Emotion→—

  4. Nov 1 · 13d ago

    Removed technology: Framer SitesFeatures

    Framer Sites→—

  5. Nov 1 · 13d ago

    Removed technology: Google Font APIFeatures

    Google Font API→—

  6. Nov 1 · 13d ago

    Removed technology: IntercomFeatures

    Intercom→—

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Your cloud, in your home.”

Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Photography / Live Video → Download App / Install Extension

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Minimal Monochrome)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #0a0a0a;
  --surface: #d8d4cf;
  --foreground: #ffffff;
  --muted-foreground: #8a8a8a;
  --accent: #e10600;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #0A0A0A (~42%) · Surface #D8D4CF (~28%) · Text #FFFFFF (~12%) · Muted Text #8A8A8A (~12%) · Accent #E10600 (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Download App / Install Extension
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Umbrel get?
Vaneform estimates 262.2K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Umbrel and what platforms does it support?
Umbrel is catalogued under Hosting, Deployment & DevOps: Your cloud, in your home.. Supported platforms: Mobile App.
Is Umbrel open source?
Umbrel has a public repository (https://github.com/getumbrel/umbrel) under the Custom license, recording 12.6K GitHub stars, and supporting self-hosted deployment.Source

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