Products

unfair.so

Creator marketing that ends in revenue

unfair.so Marketing / Influencer & UGC Marketing

AI Benchmark
Desktop
Mobile
Monthly visits
54.1K
Down7.7%MoMOct 2026
MRR
$1,285
0.0%30d2026-08-18
Entry price
$99/mo
Higher than 67% of peersNiche median $49/mo
Creators
Omkar
@omkarships· 9,962 followersCo-created with Ted
Launched
4mo ago
2026-07-12 · Est.

Traffic & revenue

Last 12 months
Monthly visitsData through Oct 2026
Verified monthly revenueRevenue feed stopped at 2026-10-11 · hollow dots show later revenue evidence
  • Oct 2026$33.1KVerified $33.1K/30d · monthly equiv.
  • Jul 2026$79
Events1 revenue disclosure · 5 marketing moves

Revenue evidence

Revenue figures outside TrustMRR, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • unfair open-sources its business strategy and materialsPromotions

    unfair announced it is open-sourcing its entire business strategy, including launch checklists, prompts, and details on its use of Grok bot agents.

    Nov 14 · YesterdayX Post

    At the time: 54.1K visits/mo3 concurrent moves
  • unfair handled 10% of the week's most successful tech launchesProduct Activity

    Ted stated that two of the most-watched tech launch videos of the week launched with unfair, accounting for 10% of last week's most successful launches.

    Nov 14 · YesterdayBuild in PublicMilestoneX Post

    At the time: 54.1K visits/mo3 concurrent moves
  • unfair.so open-sources its launch strategyReferrals & Backlinks

    Virgile Rietsch shared a post saying Ted leaked unfair’s launch strategy and linking to https://unfair.so/strategy. The quoted post says that in 11 weeks they ran 99 launches, helped clients get 4,671 demos, and generated $1,1m, and that they are open-sourcing the entire business, including launch checklists, prompts, and that 50% of the team are Grok bot agents.

    Nov 13 · 2d agoX Post

    At the time: 54.1K visits/mo3 concurrent moves
  • unfair.so open-sources its entire businessPromotions

    Ted says unfair is open-sourcing its entire business at unfair.so/strategy, including launch checklists, prompts, and that 50% of the team are Grok bot agents.

    Nov 13 · 2d agoBuild in PublicMilestoneX Post

    At the time: 54.1K visits/mo3 concurrent moves
  • Launched on TrustMRRLaunch

    Helping companies to find, engage and outreach to potential users.

    Jul 12 · 4mo agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
IdeaWave$100K-1M ARR
2026-10-26Source

Helping companies to find, engage and outreach to potential users.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct72%
  • Social22%
  • Other6%

Countries

  • India64%
  • United States17%
  • South Africa16%
  • Thailand3%

Search

Domain authority 0Domain registered 2026-07-05

KeywordMonthly volume
unfair.so380
unfairso190
creators unfair so90
who is theprinceraj30
how do creators onboard on unfair.so—

Traffic data: Vaneform

Pricing

Unfair
$99/mo
Up to 5 campaigns · Invite up to 30 creators a month. Hire everyone who says yes
Very Unfair
$249/mo
Unlimited campaigns · Unlimited creator invites
Launchmaxxing
$990/mo
Up to 2 managed launches a week

Trial: None · 3 paid tiers ($99–$990) · Observed 2026-11-01 · Pricing page

Entry price $99/mo, Higher than 67% of peers; “Influencer & UGC Marketing” median is $49/mo.View pricing benchmark

Pages & changes

Tracked since 2026-08-18

Key pages

Weekly snapshots
unfair.so/ Snapshot 2026-11-02

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Retro & Nostalgic (Light canvas, balanced density) featuring centered headline + input layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“1000+ creators. First post today.”

Centered Headline + Input hero structure paired with direct input / instant try CTA and customer / press logo strip.

Conversion path: Centered Headline + Input + Pure Typography & Geometry → Direct Input / Instant Try · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score8.4 / 10
Typography
9.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
9.0

Structure

Fonts
Pixel Serif / Inter
Primary visual
Pure Typography & Geometry
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Retro & Nostalgic (with Minimal Monochrome)

Pixel typography, classic OS window chrome, or warm vintage print palettes.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f5f7fc;
  --foreground: #111111;
  --muted-foreground: #555555;
  --accent: #0047ff;
  --radius: 8px;
  --font-heading: "Pixel Serif", serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~78%) · Surface #F5F7FC (~3%) · Text #111111 (~10%) · Muted Text #555555 (~5%) · Accent #0047FF (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Customer / Press Logo Strip
- Headline hook: Outcome & Speed Promise
- Hero components: Centered Prompt / Input, Customer Logo Wall
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and customer / press logo strip.
- Visual summary: Retro & Nostalgic (Light canvas, balanced density) featuring centered headline + input layout and pure typography & geometry visuals.

## Avoid

- Generic modern corporate gradients
- Inconsistent mixing of modern flat UI and retro chrome

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does unfair.so cost?
Unfair: $99/mo; Very Unfair: $249/mo; Launchmaxxing: $990/mo. Observed 2026-11-01. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does unfair.so get?
Vaneform estimates 54.1K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is unfair.so and what platforms does it support?
unfair.so is catalogued under Influencer & UGC Marketing: Creator marketing that ends in revenue. Supported platforms: Web.
What is unfair.so's publicly disclosed revenue?
TrustMRR records verified MRR of $1,285 observed on 2026-08-18.Source

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