Products

Upfirst

AI-native

AI receptionist that answers calls while you run your business

upfirst.ai AI Models & Agents / Voice Agents

AI Benchmark
Desktop
Mobile
Monthly visits
26.9K
Down13.7%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$24.95/mo
Lower than 80% of peersNiche median $59/mo
Creators
Nick Lau
No social account linked
Launched
9mo ago
2026-02-19 · Est.

Traffic

Last 12 months
Monthly visitsData through Oct 2026
Events12 changes · 1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    AI that answers the phone while you run your small business

    Feb 19 · 9mo agoLaunch page

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct40%
  • Organic Search32%
  • Referrals10%
  • Social6%
  • Other11%

Countries

  • United States45%
  • India16%
  • Brazil8%
  • Canada5%
  • United Kingdom4%

Search

Domain authority —Domain registered 2024-06-26

KeywordMonthly volume
google voice competitors550
upfirst400
upfirst ai220
confirm schedule with guest by phone190
upfirst é uma startup em pré-lançamento120

Traffic data: Vaneform

Pricing

Starter
$24.95/mo
Billed annually $20/mo-20%
30 calls
Premium
$59.95/mo
Billed annually $48/mo-20%
90 calls
Pro
$159.95/mo
Billed annually $128/mo-20%
300 calls
Enterprise
Contact sales
1,000+ calls

Trial: Start using Upfirst for free for 14 days — no card required. · 3 paid tiers ($24.95–$159.95) · Up to 20% off annually · Enterprise custom tier · Observed 2026-11-04 · Pricing page

Entry price $24.95/mo, Lower than 80% of peers; “Voice Agents” median is $59/mo.View pricing benchmark

Pages & changes

Tracked since 2026-02-19

Key pages

Weekly snapshots
upfirst.ai/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 15d ago

    Homepage headline (H1) changed to “AI receptionist that answers calls while you run your business”Positioning

    AI that answers the phone while you run your small business→AI receptionist that answers calls while you run your business

    At the time: 26.9K visits/mo11 concurrent moves
  2. Nov 1 · 15d ago

    Removed technology: EmotionFeatures

    Emotion→—

    At the time: 26.9K visits/mo11 concurrent moves
  3. Nov 1 · 15d ago

    Removed technology: Google Hosted LibrariesFeatures

    Google Hosted Libraries→—

    At the time: 26.9K visits/mo11 concurrent moves
  4. Nov 1 · 15d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

    At the time: 26.9K visits/mo11 concurrent moves
  5. Nov 1 · 15d ago

    Removed technology: Reddit AdsFeatures

    Reddit Ads→—

    At the time: 26.9K visits/mo11 concurrent moves
  6. Nov 1 · 15d ago

    Adopted technology: SanityFeatures

    —→Sanity

    At the time: 26.9K visits/mo11 concurrent moves

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“AI receptionist that answers calls while you run your business”

Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Enterprise Clean)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #0b3a2c;
  --surface: #f7f7f5;
  --foreground: #f4f7f2;
  --muted-foreground: #c9d6cc;
  --accent: #8cff6a;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #0B3A2C (~46%) · Surface #F7F7F5 (~28%) · Text #F4F7F2 (~12%) · Muted Text #C9D6CC (~8%) · Accent #8CFF6A (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Upfirst cost?
Starter: $24.95/mo (annual billing available); Premium: $59.95/mo (annual billing available); Pro: $159.95/mo (annual billing available); Enterprise: Contact sales. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Upfirst get?
Vaneform estimates 26.9K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Upfirst and what platforms does it support?
Upfirst is catalogued under Voice Agents: AI receptionist that answers calls while you run your business. Supported platforms: API.

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