Upgrade
Established LeaderGet a personal loan up to $50,000 with a low, fixed rate
upgrade.com App Store Google Play RedditFinance / Banking, Lending & Insurance
- Monthly visits
- 3.5M
- Down5.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 9y ago
- 2017-04-06 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on App StoreLaunch
Get easy and rewarding mobile banking all in one place! Request cash advances and open a high-yield savings account, check balances, pay bills, track cash back and manage loans, cards and more. Upgrade is a financial technology company, not
Mar 25, 2019 · 7y agoLaunch page
Launched on Google PlayLaunch
Personal Loans, Cards and Rewards Checking
Mar 20, 2019 · 7y agoLaunch page
Upgrade launched on Product HuntLaunch
The newest lending startup from the former Lending Club CEO
Apr 6, 2017 · 9y agoSource
Store data
- Rating
- ★ 4.8682.8K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2019-03-2587 MB
We're constantly improving our app and working on the next exciting features!
Get easy and rewarding mobile banking all in one place! Request cash advances and open a high-yield savings account, check balances, pay bills, track cash back and manage loans, cards and more. Upgrade is a financial technology company, not a bank. • Track Rewards – Earn cash back rewards on Upgrade Card purchases⁴ • Manage Personal Loan, Flex Pay buy now pay later, Upgrade Card, Auto Finance, Auto Refinance and Home Improvement accounts. Make payments and check your balance. • Sign up for Credit Health to monitor your credit score, get notified of changes, and use our simulator to see how different actions may impact your score. Share feedback at mobile_app_feedback@upgrade.com Personal Loan offers shown assume an APR of 12% and a term of 36 months for Faster Payoff and 48 months for Lower Payment. Personal Loan offers are subject to approval. For more information on Personal Loans through Upgrade visit https://www.upgrade.com/personal-loans/. ¹ Subject to eligibility. BoostCash™ amounts range from initial $20 to $500 over time. 10.00% APY and express delivery requires a $9.99/month Premium subscription. Delivery may take 3-5 business days without Premium or via ACH; or within minutes with express delivery for Premium subscribers ($9.99/mo). Funds availability depends on the receiving bank. Learn more about eligibility and terms at upgrade.com/boost-money/eligibility. ² Add funds to your Boost Money™ Spend account, and spend up to the available balance with Boost Money™ Card. We'll report on-time payments to the three major credit bureaus (Transunion®, Experian®, and Equifax®) to help you build credit over time. Late payments, delinquencies or other derogatory activity on this account or your other credit card accounts and loans may adversely impact your ability to build credit. ³ For Boost Money™ Save accounts, the 10.00% Annual Percentage Yield (APY) up to a $1,000 balance requires a Premium subscription ($9.99/mo). Balances over $1,000 with Premium earn 3.05% APY. Without a Premium subscription, the APY for the Boost Money™ Save account is 1.50% on all balances. The APY is effective as of 10/31/2025, is variable and may change at any time. Certain fees, such as outbound wire transfers or RTP, may impact earnings. Please refer to the applicable Cross River Bank Savings Deposit Account Agreement and Truth in Savings Disclosure. ⁴ Purchases accrue cash back when you pay them back. Certain limitations apply. See Upgrade.com for full Upgrade Cash Back Rewards Program details. All loans, Personal Credit Lines, and checking and savings accounts are provided by Upgrade's bank partners (www.upgrade.com/bank-partners/). Upgrade Visa® Cards and Upgrade Visa® Debit Cards are issued by Upgrade's bank partners, pursuant to a license from Visa USA Inc. Upgrade, Inc. (NMLS #1548935) holds the following state licenses (upgrade.com/State-Licenses) and does business under the following DBAs (https://www.upgrade.com/dba). Upgrade is a financial technology company, not a bank (https://upgrade.zendesk.com/hc/en-us/articles/115005202407--Is-Upgrade-a-bank-).
- Rating
- ★ 4.4329.6K ratings
- Install scale
- 1,000,000+Min 1M installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2019-03-20Store metadata
We're constantly improving our app and working on the next exciting features!
Get easy and rewarding banking all in one place! Request cash advances and open a high-yield savings account, check balances, track cash back and manage loans, cards and more. Upgrade is a financial technology company, not a bank. ● Track Rewards – Earn cash back rewards on Upgrade Card purchases⁴ ● Manage Upgrade Card or Personal Loan, Flex Pay buy now pay later, Upgrade Card, Auto Finance, Auto Refinance and Home Improvement through Upgrade accounts. Make payments and check your balance. ● Sign up for Credit Health to monitor your credit score, get notified of changes, and use our simulator to see how different actions may impact your score. Share feedback at mobile_app_feedback@upgrade.com Personal Loan offers shown assume an APR of 12% and a term of 36 months for Faster Payoff and 48 months for Lower Payment.Subject to approval. For more information visit upgrade.com/personal-loans/. ¹Subject to eligibility. BoostCash™ amounts range from initial $20 to $500 over time. 10.00% APY and express delivery requires a $9.99/month Premium subscription. Delivery may take 3-5 business days without Premium or via ACH; or within minutes with express delivery for Premium subscribers ($9.99/mo). Funds availability depends on the receiving bank. Learn more about eligibility and terms at http://www.upgrade.com/boost-money/eligibility. ²Add funds to your Boost Money™ Spend account, and spend up to the available balance with Boost Money™ Card. We'll report on-time payments to the three major credit bureaus (Transunion®, Experian®, and Equifax®) to help you build credit over time. Late payments, delinquencies or other derogatory activity on this account or your other credit card accounts and loans may adversely impact your ability to build credit. ³For Boost Money™ Save accounts, the 10.00% Annual Percentage Yield (APY) up to a $1,000 balance requires a Premium subscription ($9.99/mo). Balances over $1,000 with Premium earn 3.05% APY. Without a Premium subscription, the APY for the Boost Money™ Save account is 1.50% on all balances. The APY is effective as of 10/31/2025, is variable and may change at any time. Certain fees, such as outbound wire transfers or RTP, may impact earnings. Please refer to the applicable Cross River Bank Savings Deposit Account Agreement and Truth in Savings Disclosure. ⁴Purchases accrue cash back when you pay them back. Limitations apply. See upgrade.com for more information. Personal loans made through Upgrade feature Annual Percentage Rates (APRs) of 7.74%-35.99% and a 1.85%-9.99% origination fee, which is deducted from the loan proceeds. Lowest rates require Autopay and paying off a portion of existing debt directly. For certain discounts, collateral may be required. For example, if you receive a $10,000 unsecured loan with a 36-month term and a 17.59% APR (which includes a 13.94% yearly interest rate and a 5% one-time origination fee), you would receive $9,500 and would have a required monthly payment of $341.48. Over the life of the loan, your payments would total $12,293.46. The APR and loan terms may vary. Certain loan offers may not be available in all states. See upgrade.com/personal-loans/ for more information. All loans, Personal Credit Lines, and checking and savings accounts are provided by Upgrade's bank partners (upgrade.com/bank-partners). Upgrade Visa® Cards and Upgrade Visa® Debit Cards are issued by Upgrade's bank partners, pursuant to a license from Visa USA Inc. Upgrade, Inc. (NMLS #1548935) holds the following state licenses (upgrade.com/state-licenses) and does business under the following DBAs (upgrade.com/dba ). Upgrade is a financial technology company, not a bank (upgrade.com/help/about-upgrade/overview/is-upgrade-a-bank).
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct45%
- Email21%
- Referrals10%
- Organic Search9%
- Other15%
Countries
- United States93%
- Canada5%
Search
Domain authority 77Domain registered 1994-10-18
| Keyword | Monthly volume |
|---|---|
| upgrade | 150.4K |
| upstart | 132.9K |
| upgrade inc | 23.5K |
| flexpay | 19.9K |
| upgrade login | 7,020 |
Traffic data: Vaneform
Pricing
Public pricing: FreeRaw source text; structured plans are extracted after website capture.
Pages & changes
Key pages
Weekly snapshots- Homewww.upgrade.com/
- Featureswww.upgrade.com/personal-loans/ Snapshot 2026-11-03
Changes
Design
Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and illustration / character art visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Get a personal loan up to $50,000 with a low, fixed rate”
Split Copy & Visual hero structure paired with direct input / instant try CTA and user count, rating, or key metrics.
Conversion path: Split Copy & Visual + Illustration / Character Art → Direct Input / Instant Try · Trust bar: User Count, Rating, or Key Metrics
- Category Positioning Anchor
- Interactive Hero Tool
- Custom Illustration
- Metrics Strip
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 5.0
Structure
- Fonts
- Montserrat
- Hero layout
- Split Copy & Visual
- Primary visual
- Illustration / Character Art
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #e8f4e5;
--surface: #ffffff;
--foreground: #103d0b;
--muted-foreground: #555555;
--accent: #10720b;
--radius: 4px;
--font-heading: "Montserrat", ui-sans-serif, system-ui, sans-serif;
--font-body: "Montserrat", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #E8F4E5 (~37%) · Surface #FFFFFF (~30%) · Text #103D0B (~24%) · Muted Text #555555 (~3%) · Accent #10720B (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Direct Input / Instant Try · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Category Positioning Anchor
- Hero components: Interactive Hero Tool, Custom Illustration, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with direct input / instant try CTA and user count, rating, or key metrics.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and illustration / character art visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Upgrade get?
- Vaneform estimates 3.5M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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