Products

Forma Beta

Notes, tasks & freeform drawing on one canvas

useforma.app App Store DiscordProductivity & Collaboration / Whiteboards & Diagrams

AI Benchmark
Desktop
Mobile
Monthly visits
8.5K
Down27.5%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Unknown
Freemium model, plan pricing not identified yet
Creators
Ryan Chandler
No social account linked
Launched
5y ago
2021-07-27 · Est.

Traffic

Monthly visitsData through Oct 2026
Events6 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    A simple back-end for your static HTML forms

    Jul 27, 2021 · 5y agoLaunch page

Store data

App Store
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct40%
  • Organic Search33%
  • Referrals10%
  • Social6%
  • Other11%

Countries

  • United States42%
  • United Kingdom16%
  • India14%
  • Indonesia10%
  • South Africa7%

Search

Domain authority —Domain registered 2025-11-16

KeywordMonthly volume
forma86.7K
mac whiteboard app730
mac whiteboard app draw with mouse730
forma apps30
cool note app for mac30

Traffic data: Vaneform

Pricing

Free
Unknown
create black cards on a single board
Forma Pro
Unknown
card colors · iCloud sync · creating multiple boards · exporting boards as PDF
Pro Individual
Unknown
Pro Family
Unknown
Family Sharing for up to 6 people

Trial: None · Observed 2026-11-03 · Source page

Latest price change · Nov 2: Pricing model changed from one_time to freemiumView change history

Pages & changes

Tracked since 2021-07-27

Key pages

Weekly snapshots
Home
www.useforma.app/ Snapshot 2026-11-02

Changes

  1. Nov 2 · 12d ago

    Pricing model changed from one_time to freemiumPricing

    one_time→freemium

    At the time: 8.5K visits/mo5 concurrent moves
  2. Nov 2 · 12d ago

    Added Forma Pro planPlan

    —→—

    At the time: 8.5K visits/mo5 concurrent moves
  3. Nov 2 · 12d ago

    Added Free planPlan

    —→—

    At the time: 8.5K visits/mo5 concurrent moves
  4. Nov 2 · 12d ago

    Removed One-time purchase planPlan

    USD9.99/once→—

    At the time: 8.5K visits/mo5 concurrent moves
  5. Nov 2 · 12d ago

    Added Pro Family planPlan

    —→—

    At the time: 8.5K visits/mo5 concurrent moves
  6. Nov 2 · 12d ago

    Added Pro Individual planPlan

    —→—

    At the time: 8.5K visits/mo5 concurrent moves

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Notes, tasks & freeform drawing on one canvas”

Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Illustration / Character Art → Download App / Install Extension

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Oswald / IBM Plex Mono
Primary visual
Illustration / Character Art
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Retro & Nostalgic)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f6f6f6;
  --foreground: #050505;
  --muted-foreground: #898989;
  --accent: #ffbf00;
  --radius: 4px;
  --font-heading: "Oswald", ui-sans-serif, system-ui, sans-serif;
  --font-body: "IBM Plex Mono", ui-monospace, monospace;
  --font-mono: "IBM Plex Mono", ui-monospace, monospace;
}
```

Color area ratio: Background #FFFFFF (~81%) · Surface #F6F6F6 (~7%) · Text #050505 (~6%) · Muted Text #898989 (~4%) · Accent #FFBF00 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Download App / Install Extension
- Headline hook: Category Positioning Anchor
- Hero components: Custom Illustration
- Spatial layout notes: Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and illustration / character art visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Forma Beta cost?
Free: Unknown; Forma Pro: Unknown; Pro Individual: Unknown; Pro Family: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Forma Beta get?
Vaneform estimates 8.5K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Forma Beta and what platforms does it support?
Forma Beta is catalogued under Whiteboards & Diagrams: Notes, tasks & freeform drawing on one canvas. Supported platforms: Mobile App.

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Productivity & Collaboration / Whiteboards & Diagrams

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