Products

Nino

Uses AI

Tax and financial planning built to grow your net worth

usenino.com Finance / Tax

AI Benchmark
Desktop
Mobile
Monthly visits
26.5K
Up185.5%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$400/mo
Higher than 98% of peersNiche median $14.99/mo
Creators
Garrett Cahill
@use_nino· 162 followers
Launched
4mo ago
2026-07-07 · Est.

Traffic

Last 12 months
Monthly visitsData through Oct 2026
Events3 marketing moves

Marketing moves

Launches, search & content, referrals, promotions
  • Nino launched on Show HN (1 pts · 2 comments)Launch

    Nino – a dedicated CFP/CPA team and AI to manage your financial life — Nino is a dedicated CFP and CPA team, backed by an AI platform that connects your taxes, equity, investments, cash, and real estate into o…

    Jul 8 · 4mo agoSource

  • Nino launched on Show HN (1 pts)Launch

    Nino – A CFP/CPA team plus AI that models your whole financial picture

    Jul 7 · 4mo agoSource

  • Nino launched on Product HuntLaunch

    AI financial planner

    Jul 7 · 4mo agoSource

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Show HN
2026-07-08Source
Post excerpt:
Nino is a dedicated CFP and CPA team, backed by an AI platform that connects your taxes, equity, investments, cash, and real estate into one always-current plan. In 2014, I pitched YC partners on an idea I called Nino, a personal assistant that could actually get things done for you. I got a rejection from Justin Kan the same evening. He said it was too earl

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Social34%
  • Organic Search18%
  • Display Ads16%
  • Paid Search10%
  • Other21%

Countries

  • United States97%
  • India3%

Search

Domain authority —Domain registered 2026-05-26

KeywordMonthly volume
facet57.2K
monarch money careers2,190
warren wu tax200
nino advisor160
warren wu column80

Traffic data: Vaneform

Pricing

Plus
$4,800/yr (billed annually)
Premier
$12K/yr (billed annually)

Trial: Try Nino’s AI software for 7 days without a credit card. · 2 paid tiers ($4800–$12000) · Observed 2026-11-03 · Pricing page

Entry price $400/mo, Higher than 98% of peers; “Tax” median is $14.99/mo.View pricing benchmark

Pages & changes

Tracked since 2026-07-07

Key pages

Weekly snapshots
www.usenino.com/ Snapshot 2026-11-03

Official blog & changelog

Recent articles & product updates
  • 2026-11-15ChangelogRead post

    Transaction Filters on Mobile

    Now you can - Filter mobile transactions by date, category, account and amount - The mobile Spending breakdown shows one month's top categories, with a month switcher - Nino reads an RSA's 83(b) election from your documents and asks you to

  • 2026-11-15ChangelogRead post

    Forecast 2.0 for Everyone, Memory for All

    Now you can - Forecast 2.0 is live for every household, with your Forecast 1 plans and life events carried over - Nino's memory is now on for everyone, and each memory links back to the message it came from - Settings now has a Connections

  • 2026-11-15ChangelogRead post

    Insights on Mobile Home

    Now you can - Your latest insights now appear in a swipeable carousel on mobile Home - Manage sign-in methods, two-step verification and your household right from the mobile app - Syncing a connection now shows progress and tells you what c

  • 2026-11-15ChangelogRead post

    Photos and Files in Mobile Chat

    Now you can - Attach photos and files to a message to Nino on mobile, and open or share files in a thread - Hover a holding to see its price, today's move, your cost and how its value and gain are worked out - Stock and ETF prices now refre

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Tax and financial planning built to grow your net worth”

Split Copy & Visual hero structure paired with book demo / contact sales CTA and live generated output showcase.

Conversion path: Split Copy & Visual + Photography / Live Video → Book Demo / Contact Sales · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #f6f5f1;
  --surface: #f8f7f3;
  --foreground: #111114;
  --muted-foreground: #73716e;
  --accent: #111114;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F6F5F1 (~45%) · Surface #F8F7F3 (~32%) · Text #111114 (~12%) · Muted Text #73716E (~8%) · Accent #111114 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses Live Generated Output Showcase
- Headline hook: Outcome & Speed Promise
- Hero components: Floating Multi-Cards, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with book demo / contact sales CTA and live generated output showcase.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Nino cost?
Plus: $4,800/yr (billed annually); Premier: $12K/yr (billed annually). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Nino get?
Vaneform estimates 26.5K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Nino and what platforms does it support?
Nino is catalogued under Tax: Tax and financial planning built to grow your net worth. Supported platforms: Web.

Related products in this category

Finance / Tax

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.