Trusted
Connecting families with quality, local caregivers
usetrusted.com Health & Wellness / Caregiving & Aging
- Monthly visits
- 38.7K
- Down22.2%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 11y ago
- 2015-06-26 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
Better child care when and where you need it.
Sep 1, 2015 · 11y agoLaunch page
Launched on BetaListLaunch
Trusted – Vetted child care providers, when and where you need them — Vetted child care providers, when and where you need them
Jun 26, 2015 · 11y agoLaunch page
Traffic sources
Traffic breakdown
Channels
- Organic Search25%
- Direct24%
- Display Ads15%
- Referrals7%
- Other29%
Countries
- United States100%
Search
Domain authority —Domain registered 2015-03-30
| Keyword | Monthly volume |
|---|---|
| nannies in la | 80 |
Traffic data: Vaneform
Pricing
Pricing page not identified yet, or no public pricing listed.
Pages & changes
Key pages
Weekly snapshots- Homewww.care.com/
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Soft & Friendly (Dark canvas, airy density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Connecting families with quality, local caregivers”
Split Copy & Visual hero structure paired with direct input / instant try CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Photography / Live Video → Direct Input / Instant Try
- Category Positioning Anchor
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Poppins
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Airy
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #3a332c;
--surface: #ffffff;
--foreground: #ffffff;
--muted-foreground: #5e5852;
--accent: #c8f07a;
--radius: 9999px;
--font-heading: "Poppins", ui-sans-serif, system-ui, sans-serif;
--font-body: "Poppins", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #3A332C (~50%) · Surface #FFFFFF (~20%) · Text #FFFFFF (~10%) · Muted Text #5E5852 (~8%) · Accent #C8F07A (~12%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Input / Instant Try
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Split Copy & Visual hero structure paired with direct input / instant try CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Dark canvas, airy density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Trusted get?
- Vaneform estimates 38.7K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
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