Products

UTM Builder

UTM Builder - Free Google URL Builder to Generate UTM Codes

utmbuilder.net Marketing / Marketing Attribution

AI Benchmark
Desktop
Mobile
Monthly visits
115.7K
Up16.0%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Shubham Jain
@shubhamjainco· 376 followers
Launched
10y ago
2016-05-07 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events4 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Easiest UTM tags builder

    May 7, 2016 · 10y agoLaunch page

  • Launched on Show HN (17 pts · 5 comments)Launch

    Easiest UTM Tags Builder

    May 7, 2016 · 10y agoLaunch page

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct56%
  • Organic Search41%
  • Other3%

Countries

  • United States12%
  • Austria6%
  • India5%
  • Philippines4%
  • Belgium4%

Search

Domain authority —Domain registered 2019-03-01

KeywordMonthly volume
utm builder226.6K
utm generator30.9K
utm link builder8,630
utm link generator8,060
utm creator7,350

Traffic data: Vaneform

Pricing

Website does not list public plan prices.

Trial: None · Observed 2026-11-03 · Source page

Pages & changes

Tracked since 2016-05-07

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Adopted technology: AstroFeatures

    —→Astro

  2. Nov 1 · 13d ago

    Removed technology: BootstrapFeatures

    Bootstrap→—

  3. Nov 1 · 13d ago

    Removed technology: Google Hosted LibrariesFeatures

    Google Hosted Libraries→—

  4. Nov 1 · 13d ago

    Removed technology: jQueryFeatures

    jQuery→—

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, balanced density) featuring centered headline + input layout and interactive hero demo / tool visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“UTM Builder - Free Google URL Builder to Generate UTM Codes”

Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.

Conversion path: Centered Headline + Input + Interactive Hero Demo / Tool → Direct Input / Instant Try

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Interactive Hero Demo / Tool
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #f4f6fb;
  --surface: #ffffff;
  --foreground: #111111;
  --muted-foreground: #6b7280;
  --accent: #5b4dff;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F4F6FB (~42%) · Surface #FFFFFF (~34%) · Text #111111 (~10%) · Muted Text #6B7280 (~8%) · Accent #5B4DFF (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Interactive Hero Demo / Tool
- Conversion CTA: Direct Input / Instant Try
- Headline hook: Category Positioning Anchor
- Hero components: Interactive Hero Tool
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, balanced density) featuring centered headline + input layout and interactive hero demo / tool visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does UTM Builder get?
Vaneform estimates 115.7K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is UTM Builder and what platforms does it support?
UTM Builder is catalogued under Marketing Attribution: UTM Builder - Free Google URL Builder to Generate UTM Codes. Supported platforms: Web.

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