Products

Vendure

The ecommerce platform for complex B2B

vendure.io Source★ 115GPL-3.0-or-later DiscordCommerce & Retail / Online Store Builders

AI Benchmark
Desktop
Mobile
Monthly visits
33.4K
Up1.6%MoMSep 2026
MRR
$1,800Claimed
Disclosed 2026-10-03Indie Hackers
Entry price
$5400/mo
Higher than 100% of peersNiche median $19/mo
Creators
Michael Bromley
@michlbrmly· 3,556 followers
Launched
5y ago
2021-05-19 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026 · Oct 2026 pending
MRRSelf-reported, unverified · Indie Hackers
  • Oct 2026$1,800Self-reported MRR · unverified
Events1 revenue disclosure · 8 changes · 1 marketing move

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Self-serve plans for complex B2B, Vendure Cloud included

    Oct 13 · 32d agoLaunch page

    At the time: 33.4K visits/mo8 concurrent moves
  • Launched on Product HuntLaunch

    Open-source headless e-commerce framework for developers

    May 19, 2021 · 5y agoLaunch page

Open Source & Self-Hosting

GitHub · MCP / Skill
Last commit 2026-11-06
GitHub Stars
★ 115
Forks
35
License
GPL-3.0-or-later
Primary language
JavaScript

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct41%
  • Organic Search32%
  • Referrals11%
  • Social7%
  • Other10%

Countries

  • Germany11%
  • Brazil10%
  • United States10%
  • Vietnam9%
  • India8%

Search

Domain authority —Domain registered 2018-05-25

KeywordMonthly volume
instatic8,210
vendure5,480
vendure core310
vendure docs210
vendure drmo130

Traffic data: Vaneform

Pricing

Enterprise
From €60,000 per year on contract, excl. VAT

Trial: Starter and Growth start with 30 days free · Enterprise custom tier · Observed 2026-11-04 · Pricing page

Entry price $5400/mo, Higher than 100% of peers; “Online Store Builders” median is $19/mo.View pricing benchmark

Pages & changes

Tracked since 2021-05-19

Key pages

Weekly snapshots
vendure.io/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “The ecommerce platform for complex B2B”Positioning

    HEADLESS ECOMMERCE PLATFORM→The ecommerce platform for complex B2B

  2. Nov 1 · 13d ago

    Adopted technology: Base UIFeatures

    —→Base UI

  3. Nov 1 · 13d ago

    Adopted technology: Cart FunctionalityFeatures

    —→Cart Functionality

  4. Nov 1 · 13d ago

    Removed technology: Google Sign-inFeatures

    Google Sign-in→—

  5. Nov 1 · 13d ago

    Removed technology: HubSpotFeatures

    HubSpot→—

  6. Nov 1 · 13d ago

    Removed technology: StoryblokFeatures

    Storyblok→—

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The ecommerce platform for complex B2B”

Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score7.5 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #050505;
  --surface: #161616;
  --foreground: #ffffff;
  --muted-foreground: #a3a3a3;
  --accent: #2f6fed;
  --radius: 4px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #050505 (~52%) · Surface #161616 (~28%) · Text #FFFFFF (~9%) · Muted Text #A3A3A3 (~7%) · Accent #2F6FED (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Vendure cost?
Enterprise: From €60,000 per year on contract, excl. VAT. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Vendure get?
Vaneform estimates 33.4K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Vendure and what platforms does it support?
Vendure is catalogued under Online Store Builders: The ecommerce platform for complex B2B. Supported platforms: Web.
Is Vendure open source?
Vendure has a public repository (https://github.com/vendurehq/vendure) under the GPL-3.0-or-later license, recording 115 GitHub stars.Source
What is Vendure's publicly disclosed revenue?
Indie Hackers records a founder-reported figure of $1,800 /mo stated on 2026-10-03.Source

Related products in this category

Commerce & Retail / Online Store Builders

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