Products

Vivino

Uses AIEstablished Leader

Shop top-rated wines

vivino.com Google Play App StoreCommerce & Retail / Shopping Assistants & Deals

AI Benchmark
Desktop
Mobile
Monthly visits
3.6M
Up0.5%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Heini Zachariassen
@heinizach· 13.9K followers
Launched
15y ago
2010-11-28 · Est.

Traffic

Monthly visitsData through Oct 2026
Events11 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Vivino launched on Product HuntLaunch

    Never forget another wine

    Nov 12, 2014 · 12y agoSource

  • Vivino launched on Product HuntLaunch

    Discover new wine

    Mar 3, 2014 · 12y agoSource

  • Launched on App StoreLaunch

    Vivino helps you discover, choose, and buy the right wine. Join over 70 million wine lovers who use Vivino to scan labels, track their tastes with ratings, and buy wines directly in the app. From casual sippers to seasoned collectors, Vivin

    Jan 18, 2011 · 15y agoLaunch page

  • Launched on Google PlayLaunch

    Scan any bottle and discover ratings, reviews, and food pairings.

    Nov 28, 2010 · 15y agoLaunch page

Store data

Google Play · App Store
Vivino: Drink the Right Wine
Vivino: Drink the Right Wine Google Playv2026.31.0Teen

Scan any bottle and discover ratings, reviews, and food pairings.

Vivino ApSFood & Drink
Updated 4mo ago
Rating
★ 4.69231.4K ratings
Install scale
10,000,000+Min 10M installs
Price & IAP
FreeIAP $4.99 - $57.00 per item
First released
2010-11-28Store metadata
Rating Distribution (1★–5★)5★ 77% · 1★ 1%
5
77%
4
19%
3
1%
2
1%
1
1%
Store Screenshots (8)
Latest Release Notes (v2026.31.0)

The newest version of the app allows you to control your Followers list even more so you can stay safe while using Vivino. You can prevent unwanted users from following you and seeing your profile, as well as manage blocked users from your settings. As always, if you have any feedback or suggestions, please let us know.

Vivino’s wine app helps you discover, choose, and buy the right wine. Join over 70 million wine lovers who rely on Vivino’s wine finder and wine identifier to build a smart wine cellar inventory, log every wine rating, and stay on top of their wine cellar collection with our effortless wine tracker. From casual red wine sippers to seasoned sommeliers and natural wine collectors, Vivino helps you explore the world of wine online with millions of wine ratings and reviews from wine tastings across 16 million wines, 245,000 wineries, and over 500 wine sellers. From Label Scanner To Wine Searcher • Snap any wine label or list to instantly reveal wine rating, reviews, and food pairings, then use our wine finder to pinpoint the ideal wine bottle for your taste. Buy the Right Wine • Shop wines in-app through our online store of vetted wine merchants, get personalized picks from 70 million wine shopper ratings, and alcohol delivery with a first-order online shopping discount. Understand your Wine Tastes • Log the grapes, styles, and wine making regions you love or loathe to unlock personalized wine drinking suggestions and a Match for You score predicting your taste. Your Personal Wine Journal • Capture every wine tasting from your Vivino wine subscription with personal ratings, reviews, and tasting notes, and mark favorite drinks to preserve the memories behind each wine bottle. Wine Tracker • Vivino’s wine tracker lets you add bottles to your wine cellar, view ideal drinking windows, and sort your collection by quantity, vintage, or readiness to drink. From scanning to drinking wine, Vivino is your one-stop shop for discovering, learning about, and drinking the right wine for every occasion. Need help or have a question? Email us at support@vivino.com so we can reply directly, as we cannot respond to questions left in Google Play reviews.

Vivino: Drink The Right Wine
Vivino: Drink The Right Wine App Storev2026.30.017+
Vivino ApSFood & DrinkShopping· 14 languages
Updated 4mo ago
Rating
★ 4.84133.3K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2011-01-18235 MB
Rating Distribution (1★–5★)5★ 89% · 1★ 1%
5
89%
4
9%
3
1%
2
0%
1
1%
Latest Release Notes (v2026.30.0)

What's new: - Your digital Cellar got a big upgrade. Get a complete overview of your wines broken down type, grapes, regions and drinking windows - Your personal AI Sommelier got a facelift. It's now quicker to respond, knows more about your history and has a new look. - Finding wines to buy just got easier. Our revamped Shop screen has a fresh new design, faster browsing, and better search for buyable wines. - Share your rating with friends outside the Vivino app. Turn it into a post in one tap, because wine is more fun when you share it.

Vivino helps you discover, choose, and buy the right wine. Join over 70 million wine lovers who use Vivino to scan labels, track their tastes with ratings, and buy wines directly in the app. From casual sippers to seasoned collectors, Vivino makes it easy to explore the world of wine with millions of ratings and reviews across 16 million wines, 245,000 wineries, and over 500 shoppable merchants. Scan, Search, and Find Your Next Favorite • Snap a photo of any wine label to unlock ratings, reviews, tasting notes, and food pairings • Scan full restaurant wine lists to quickly spot the best bottles for your taste • Search by grape, region, style, or dish – from Cabernet to Caldo Verde Buy the Right Wine • Shop for wine directly in the app from Vivino’s vetted network of top-rated wine merchants • Get personalized wine picks based on your taste and insights from 70 million wine lovers • Get money off your first order just for giving us a try Understand your Tastes • Record which styles, grapes, and regions you love (or loathe!) • Get personalized suggestions based on your wine ratings and preferences • See a ‘Match for You’ score for whether you’ll like the wine or not Your Personal Wine Journal • Keep a record of every wine you’ve tried, with your own ratings, reviews, and notes • Mark wines as favorites and track the memories tied to each bottles Track Your Collection • Add bottles to your cellar to keep track of what you own and when to drink them • Sort by quantity, vintage, or drinking status to manage your collection over time Join the World’s Largest Wine Community • Learn from 70 million wine lovers who share real reviews, photos, and insights • Follow friends and experts to discover new favorites • Share your own experiences through ratings, photos, and tasting notes Stay in the Know • Get alerts for discounts, personalized picks, and order updates • Receive weekly highlights with new wines that match your profile From scanning to sipping, Vivino is your one-stop shop for discovering, learning about, and enjoying the right wine for every occasion. • Privacy policy: https://www.vivino.com/privacy • Terms of use: https://www.vivino.com/terms Please note that we’re unable to respond to questions or comments left in App Store reviews. For support or assistance, contact us at support@vivino.com.

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Organic Search58%
  • Direct27%
  • Referrals5%
  • Paid Search5%
  • Other5%

Countries

  • United States20%
  • France9%
  • Italy7%
  • United Kingdom6%
  • Brazil5%

Search

Domain authority 80Domain registered 2007-10-25

KeywordMonthly volume
daily red290.2K
vivino48.5K
vivino+3,310
tenuta rocca neira420
shini alexandruli vivino380

Traffic data: Vaneform

Pricing

Premium
Unknown

Trial: None · Observed 2026-11-11 · Pricing page

Latest price change · Nov 11: Added Premium planView change history

Pages & changes

Tracked since 2014-03-03

Key pages

Weekly snapshots

Changes

  1. Nov 11 · 3d ago

    Added product format: WebFeatures

    —→web

    At the time: 3.6M visits/mo10 concurrent moves
  2. Nov 11 · 3d ago

    Added Premium planPlan

    —→—

    At the time: 3.6M visits/mo10 concurrent moves
  3. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Shop top-rated wines”Positioning

    Bestsellers in Nevada→Shop top-rated wines

    At the time: 3.6M visits/mo10 concurrent moves
  4. Nov 1 · 13d ago

    Adopted technology: AppNexusFeatures

    —→AppNexus

    At the time: 3.6M visits/mo10 concurrent moves
  5. Nov 1 · 13d ago

    Adopted technology: CriteoFeatures

    —→Criteo

    At the time: 3.6M visits/mo10 concurrent moves
  6. Nov 1 · 13d ago

    Removed technology: Google Publisher TagFeatures

    Google Publisher Tag→—

    At the time: 3.6M visits/mo10 concurrent moves

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring headline over large product shot layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Popular in Utah”

Headline Over Large Product Shot hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.

Conversion path: Headline Over Large Product Shot + Photography / Live Video → Direct Input / Instant Try · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
5.0

Structure

Fonts
GraphikWeb
Primary visual
Photography / Live Video
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Large Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f2f2f2;
  --foreground: #111111;
  --muted-foreground: #777777;
  --accent: #00845f;
  --radius: 16px;
  --font-heading: "GraphikWeb", ui-sans-serif, system-ui, sans-serif;
  --font-body: "GraphikWeb", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~78%) · Surface #F2F2F2 (~10%) · Text #111111 (~6%) · Muted Text #777777 (~3%) · Accent #00845F (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring headline over large product shot layout and photography / live video visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Vivino cost?
Premium: Unknown. Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Vivino get?
Vaneform estimates 3.6M website visits in 2026-10. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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