Products

Waffle

AI-native

What video do you want to make?

waffle.ai Video & Audio / Video Editing

AI Benchmark
Desktop
Mobile
Monthly visits
<5K
Oct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$13/mo
Lower than 51% of peersNiche median $14.7/mo
Creators
Diogo Valdivieso
No social account linked
Launched
17mo ago
2025-06-10 · Est.

Traffic

Monthly visitsData through Oct 2026
Events11 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    AI website builder

    Jun 10, 2025 · 17mo agoLaunch page

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct39%
  • Organic Search31%
  • Referrals10%
  • Social6%
  • Other13%

Countries

  • India55%
  • United States45%

Search

Domain authority —Domain registered 2018-02-23

KeywordMonthly volume
waffle179K
waffle game57.4K
waffle app290
febal ai230
waffle ai110

Traffic data: Vaneform

Pricing

Starter
$13/mo (billed annually)
Billed annually $156/yr
450 credits / month
Plus
$27/mo (billed annually)
Billed annually $324/yr
1,360 credits / month
Pro
$44/mo (billed annually)
Billed annually $528/yr
2,300 credits / month
Ultra
$175/mo (billed annually)
Billed annually $2100/yr
10,400 credits / month

Trial: None · 4 paid tiers ($13–$175) · Observed 2026-11-04 · Pricing page

Entry price $13/mo, Lower than 51% of peers; “Video Editing” median is $14.7/mo.View pricing benchmark

Pages & changes

Tracked since 2025-06-10

Key pages

Weekly snapshots
waffle.ai/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 15d ago

    Homepage headline (H1) changed to “What will you make today?”Positioning

    Try your AI language tutor→What will you make today?

    At the time: <5K visits/mo10 concurrent moves
  2. Nov 1 · 15d ago

    Removed technology: ClerkFeatures

    Clerk→—

    At the time: <5K visits/mo10 concurrent moves
  3. Nov 1 · 15d ago

    Removed technology: CloudflareFeatures

    Cloudflare→—

    At the time: <5K visits/mo10 concurrent moves
  4. Nov 1 · 15d ago

    Removed technology: Facebook PixelFeatures

    Facebook Pixel→—

    At the time: <5K visits/mo10 concurrent moves
  5. Nov 1 · 15d ago

    Removed technology: Google Hosted LibrariesFeatures

    Google Hosted Libraries→—

    At the time: <5K visits/mo10 concurrent moves
  6. Nov 1 · 15d ago

    Removed technology: Three.jsFeatures

    Three.js→—

    At the time: <5K visits/mo10 concurrent moves

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and interactive hero demo / tool visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“What video do you want to make?”

Centered Headline + Input hero structure paired with direct input / instant try CTA and live generated output showcase.

Conversion path: Centered Headline + Input + Interactive Hero Demo / Tool → Direct Input / Instant Try · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score8.1 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
9.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Nunito
Primary visual
Interactive Hero Demo / Tool
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f8f6f4;
  --foreground: #24211f;
  --muted-foreground: #847f7a;
  --accent: #e8a64d;
  --radius: 16px;
  --font-heading: "Nunito", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Nunito", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~85%) · Surface #F8F6F4 (~9%) · Text #24211F (~3%) · Muted Text #847F7A (~2%) · Accent #E8A64D (~1%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Interactive Hero Demo / Tool
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Live Generated Output Showcase
- Headline hook: Direct Action Command
- Hero components: Centered Prompt / Input, Interactive Hero Tool
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and live generated output showcase.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and interactive hero demo / tool visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Waffle cost?
Starter: $13/mo (billed annually) (annual billing available); Plus: $27/mo (billed annually) (annual billing available); Pro: $44/mo (billed annually) (annual billing available); Ultra: $175/mo (billed annually) (annual billing available). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Waffle get?
Vaneform estimates <5K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Waffle and what platforms does it support?
Waffle is catalogued under Video Editing: What video do you want to make?. Supported platforms: Web.

Related products in this category

Video & Audio / Video Editing

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