Wagtail
Create content that soars
wagtail.org Source★ 1,396non-standardMarketing / Website & Landing Page Builders
- Monthly visits
- 68.4K
- Up8.4%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- Unknown
- No public launch record
Traffic
Marketing moves
Launches, search & content, referrals, promotionsNo launch, search, referral, or promotion moves recorded for this product yet.
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metrics- What engineers like:
- Integrates into Django for content management. Provides a web UI for writing, editing, managing assets like images etc. Full API for accessing content, including support for headless mode. Configurable workflows e.g. for moderating submissions. Connects to S3 compatible storage for assets. UI has dark mode. Open source.
- Trade-offs & limitations:
- Requires Python, obviously - use the API to pull content from other systems. Extra work required to scale it - Redis for caching, ElasticSearch for advanced search (uses database search by default).
- Best suited for:
- Developers using Django for content management
Open Source & Agent Ecosystem
- GitHub Stars
- ★ 1,396
- Forks
- 431
- License
- non-standard
- Primary language
- Python
Traffic sources
Traffic breakdown
Channels
- Organic Search41%
- Direct25%
- Social22%
- Referrals8%
- Other4%
Countries
- United States22%
- India14%
- Brazil9%
- Uzbekistan8%
- Indonesia7%
Search
Domain authority —Domain registered 2020-08-02
| Keyword | Monthly volume |
|---|---|
| wagtail | 8,860 |
| wagtail cms | 2,270 |
| wagtail vs wordpress | 500 |
| wagtail integaracion con redes sociales | 140 |
| quick staert wagtail install fjango | 80 |
Traffic data: Vaneform
Pricing
Pricing page does not list plan prices.
Trial: None · Observed 2026-11-09 · Pricing page
Pages & changes
Key pages
Weekly snapshotsDesign
Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and illustration / character art visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Create content that soars”
Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Illustration / Character Art → Download App / Install Extension
- Category Positioning Anchor
- Code & Terminal
- Custom Illustration
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Kumbh Sans
- Hero layout
- Split Copy & Visual
- Primary visual
- Illustration / Character Art
- Conversion CTA
- Download App / Install Extension
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Minimal Monochrome)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #344fa5;
--foreground: #262626;
--muted-foreground: #6b7280;
--accent: #e58dbe;
--radius: 8px;
--font-heading: "Kumbh Sans", ui-sans-serif, system-ui, sans-serif;
--font-body: "Kumbh Sans", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~62%) · Surface #344FA5 (~16%) · Text #262626 (~10%) · Muted Text #6B7280 (~7%) · Accent #E58DBE (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Download App / Install Extension
- Headline hook: Category Positioning Anchor
- Hero components: Code & Terminal, Custom Illustration
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and illustration / character art visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Wagtail get?
- Vaneform estimates 68.4K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Wagtail and what platforms does it support?
- Wagtail is catalogued under Website & Landing Page Builders: Create content that soars. Supported platforms: CLI / SDK, API.
- Is Wagtail open source?
- Wagtail has a public repository (https://github.com/wagtail/wagtail) under the non-standard license, recording 1,396 GitHub stars.Source
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