Products

Wait But Why

The Big and the Small

waitbutwhy.com Entertainment & Media / News & Media

AI Benchmark
Desktop
Mobile
Monthly visits
439K
Up3.0%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Launched
11y ago
2015-09-06 · Est.

Traffic

Monthly visitsData through Sep 2026
Events4 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on V2EX (40 comments)Launch

    如果把人的一生转换为星期数,可能远没有你想象的那么多 — 之前看到 Your Life in Weeks 这篇文章,大概内容就是:如果一个人能活到 90 岁,那把 TA 一生的总星期数用视觉化的方式表示出来,就是图 1 这么一张简单的图表,就只有这么点空格,可能远没有你想象的多(还是以 90 岁为前提),每过 1 周,就涂黑一个格子…

    Jan 16, 2025 · 22mo agoLaunch page

  • Launched on Product HuntLaunch

    A blog

    Feb 10, 2016 · 10y agoLaunch page

  • Launched on Product HuntLaunch

    The past and the future of space exploration.

    Nov 21, 2015 · 10y agoLaunch page

  • Launched on Product HuntLaunch

    Posting long things every sometimes

    Sep 6, 2015 · 11y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
V2EX
2025-01-16Source

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct44%
  • Organic Search31%
  • Social14%
  • Referrals9%
  • Other2%

Countries

  • United States35%
  • Vietnam7%
  • India7%
  • United Kingdom5%
  • Australia4%

Search

Domain authority —Domain registered 2013-03-20

KeywordMonthly volume
bhutan213.2K
fermi paradox43.6K
tim urban16.1K
wait but why6,380
waitbutwhy3,760

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2015-09-06

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Removed technology: ConvertKitFeatures

    ConvertKit→—

  2. Nov 1 · 13d ago

    Adopted technology: Twitter Emoji (Twemoji)Features

    —→Twitter Emoji (Twemoji)

  3. Nov 1 · 13d ago

    Adopted technology: Yoast SEO PremiumFeatures

    —→Yoast SEO Premium

  4. Nov 1 · 13d ago

    Removed technology: reCAPTCHAFeatures

    reCAPTCHA→—

Design

First-screen visual analysis & :root CSS

Hand-Drawn & Sketch (Light canvas, balanced density) featuring split copy & visual layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The Big and the Small”

Split Copy & Visual hero structure paired with email capture / waitlist CTA and user count, rating, or key metrics.

Conversion path: Split Copy & Visual + Illustration / Character Art → Email Capture / Waitlist · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
6.0
Distinctiveness
8.0

Structure

Fonts
Noto Sans
Primary visual
Illustration / Character Art
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Hand-Drawn & Sketch (with Editorial)

Handwritten display accents, doodle annotations, and sketch-style illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #414140;
  --foreground: #333333;
  --muted-foreground: #4d96c6;
  --accent: #1c6391;
  --radius: 4px;
  --font-heading: "Noto Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Noto Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~72%) · Surface #414140 (~10%) · Text #333333 (~7%) · Muted Text #4D96C6 (~6%) · Accent #1C6391 (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Email Capture / Waitlist · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Custom Illustration
- Spatial layout notes: Split Copy & Visual hero structure paired with email capture / waitlist CTA and user count, rating, or key metrics.
- Visual summary: Hand-Drawn & Sketch (Light canvas, balanced density) featuring split copy & visual layout and illustration / character art visuals.

## Avoid

- Rigid corporate stock photography
- Heavy 3D metallic renders
- Overly dense enterprise dashboards

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Wait But Why get?
Vaneform estimates 439K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Entertainment & Media / News & Media

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