- Monthly visits
- 238.8K
- Down12.0%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Unknown
- Freemium model, plan pricing not identified yet
- Launched
- 11y ago
- 2015-07-17 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsHer launched on Product HuntLaunch
The app for lesbian, bisexual and queer people
Jul 17, 2015 · 11y agoSource
Store data
Dating App & Social network for gay, bisexual, non-binary, trans and queer women
- Rating
- ★ 4.3170.9K ratings
- Install scale
- 5,000,000+Min 5M installs
- Price & IAP
- FreeIAP $0.99 - $179.99 per item
- First released
- 2016-06-15Store metadata
Join over 13 million+ lesbian, bisexual, trans, and queer people on HER - the world's most loved dating app & platform for the LGBTQIA+ community. We believe that everyone has the right to love and be loved, find friends, form meaningful relationships in the LGBTQIA+ community. HER started as a lesbian dating app built by and for lesbian & queer womxn. We evolved into an LGBTQIA+ platform for all colors of the rainbow. We are proud to say that now we are more than the 'swipe right' lesbian dating app. We want to be the best LGBTQ platform, and we are working hard to make it happen. ❤️ Dating – Experience the best online lesbian dating & meet queer folks from all over the world. ❤️ LGBTQ+ News Feed – Share the most urgent and fantastic news about the LGBTIQ+ community. ❤️ Communities – Join smaller community group chats based on interests or hobbies. ❤️ Parties – the HER team hosts parties in 15 cities worldwide (from London to LA). Find out when the next one is near you and get exclusive discounts on tickets. At its heart, HER is a free dating app for lesbians and LGBTQ+ people. All the app's core features are entirely free, so finding your person or your community is accessible for everyone. With the free app version, you can add friends, view profiles, start chats, view events, and join communities. There's also paid subscription offering even more great features. – Ad-free experience – See who's online in real-time – Additional search filters – Incognito mode – And many more! Download HER to join a community of people who believe in LGBTQ+ equality and empowerment. Whether you're here for a girlfriend or partner, someone for a great date, or your next friendship group, the HER community is a welcoming and supportive one. HER is a place where you can be authentical, whether you're lesbian, bi, queer, non-binary, a transgender woman, a transgender man, or gender non-conforming. It's your safe harbor where everyone can be their true self. Contrary to what you might think, HER is a safe and inclusive place to date and chat for all queer people. While it started as a lesbian dating app, it has evolved into a platform for LGBTQIA+ people. Cis women, trans women, trans men, non-binary people, and gender non-conforming people are all welcome. Share your story, discover local events, join the community and live your best life! HER is somewhere that all the other colors of the rainbow can unite. ❤️ Find out more: ❤️ https://weareher.com/ @hersocialapp
- Rating
- ★ 4.4263.6K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2012-11-24285 MB
Updates and bug fixes
Join 14 million+ queer women, lesbian, bi, nonbinary, trans, and gender nonconforming folks on HER - the world's most loved LGBTQ+ dating & community app. Your people are here. App Store Editors' Choice Award recipient 3 years running - HER is built by queers for queers. We're proud to provide a safe dating and conversation features for the LGBTQIA2S+ community to form meaningful relationships and gatherings. Download HER and let us welcome you to a supportive and inclusive place filled with people like you. All of our core features are completely free. • Safe Queer Dating - match and chat with people from your neighborhood and all over the world. • Community - hang out with others who have similar values, interests, or hobbies by joining as many of our 30+ communities as you'd like! • Stand Out - add pronouns, pride pins, gender identities, fun facts, spotify go-to's, and more to your profile. Be authentically you. Unlock more features with premium! • Incognito mode - no one can see you unless you like them first. • Additional search filters - find exactly who you're looking for. • Online now - send a real-time hello to someone online! • Ad-free experience - we won't interrupt your groove. See you around! Instagram & TikTok - @hersocialapp https://www.weareher.com HER PREMIUM MEMBERSHIP Her operates a global business, and our pricing varies by a number of factors. We frequently offer promotional rates - which can vary based on region, length of subscription, bundle size and more. We also regularly test new features and payment options. Payment will be charged to your iTunes account at confirmation of purchase. Subscription automatically renews unless auto-renew is turned off in the iTunes Store at least 24hrs before the end of the current period. Current HER Premium subscription prices start at $14.99 USD/month. Prices are in U.S. dollars, may vary and are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. More details on HER premium can be found at: http://weareher.com/terms http://weareher.com/privacy
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Organic Search67%
- Direct21%
- Referrals6%
- Other6%
Countries
- United States27%
- United Kingdom6%
- Germany4%
- France4%
- Canada4%
Search
Domain authority —Domain registered 2014-11-20
| Keyword | Monthly volume |
|---|---|
| her | 171.2K |
| her dating app | 2,430 |
| lesbian dating apps | 2,280 |
| her app | 1,780 |
| find lesbians that likes big black women | 380 |
Traffic data: Vaneform
Pricing
Website does not list public plan prices.
Trial: None · Observed 2026-11-03 · Source page
Pages & changes
Key pages
Weekly snapshotsChanges
No pricing, plan, or positioning changes detected since tracking started.
Design
Soft & Friendly (Light canvas, airy density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“The Sapphic Dating App”
Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Photography / Live Video → Download App / Install Extension
- Category Positioning Anchor
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Inter
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Download App / Install Extension
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #d6efe6;
--surface: #ffffff;
--foreground: #111111;
--muted-foreground: #5c6b66;
--accent: #e24b3b;
--radius: 9999px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #D6EFE6 (~46%) · Surface #FFFFFF (~28%) · Text #111111 (~8%) · Muted Text #5C6B66 (~6%) · Accent #E24B3B (~12%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Download App / Install Extension
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Her get?
- Vaneform estimates 238.8K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Her and what platforms does it support?
- Her is catalogued under Dating & Relationships: The Sapphic Dating App. Supported platforms: Mobile App.
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