Products

Who Gives a Crap

Established Leader

Make your bathroom merry

whogivesacrap.org Hardware & Physical Products / Consumer Goods Brands

AI Benchmark
Desktop
Mobile
Monthly visits
1.1M
Down4.1%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Who Gives A Crap
@whogivesacraptp· 14.9K followers
Launched
8y ago
2017-11-27 · Est.

Traffic

Monthly visitsData through Sep 2026

Marketing moves

Launches, search & content, referrals, promotions
  • Who Gives a Crap launched on Product HuntLaunch

    Toilet paper that builds toilets

    Nov 28, 2017 · 8y agoSource

  • Who Gives a Crap launched on Product HuntLaunch

    Toilet paper that builds toilets

    Nov 27, 2017 · 8y agoSource

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search26%
  • Direct20%
  • Email19%
  • Paid Search15%
  • Other20%

Countries

  • United States40%
  • United Kingdom29%
  • Australia23%
  • Canada4%
  • Germany1%

Search

Domain authority —Domain registered 2010-01-19

KeywordMonthly volume
toilet paper32.2K
who gives a crap toilet paper20.5K
who gives a crap20.4K
whogivesacrap5,150
who gives a crap toilet roll980

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2017-11-27

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Make your bathroom merry”

Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Photography / Live Video → Direct Checkout / View Pricing

  • Outcome & Speed Promise

Palette · click to copy

5-D design score8.0 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
8.0

Structure

Fonts
CrapcaseDisplayBlackItalic / Arial
Primary visual
Photography / Live Video
Social proof
No Explicit Trust Bar
Navigation
No Explicit Nav
Theme & density
Dark · Balanced
Corners & depth
Large Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop

Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.

## Design Tokens

```css
:root {
  --background: #4268ff;
  --surface: #ffffff;
  --foreground: #fffdeb;
  --muted-foreground: #708267;
  --accent: #d7f6a4;
  --radius: 16px;
  --font-heading: "CrapcaseDisplayBlackItalic", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #4268FF (~58%) · Surface #FFFFFF (~13%) · Text #FFFDEB (~4%) · Muted Text #708267 (~24%) · Accent #D7F6A4 (~1%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: No Explicit Nav
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Outcome & Speed Promise
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Who Gives a Crap get?
Vaneform estimates 1.1M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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