Who Gives a Crap
Established LeaderMake your bathroom merry
whogivesacrap.org Hardware & Physical Products / Consumer Goods Brands
- Monthly visits
- 1.1M
- Down4.1%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 8y ago
- 2017-11-27 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- Who gives a crap any more. Data breach at @WhoGivesACrapTP
@eevblog · 2026-11-08 · 14 likes · 0 reposts · 2,664 views
Traffic sources
Traffic breakdown
Channels
- Organic Search26%
- Direct20%
- Email19%
- Paid Search15%
- Other20%
Countries
- United States40%
- United Kingdom29%
- Australia23%
- Canada4%
- Germany1%
Search
Domain authority —Domain registered 2010-01-19
| Keyword | Monthly volume |
|---|---|
| toilet paper | 32.2K |
| who gives a crap toilet paper | 20.5K |
| who gives a crap | 20.4K |
| whogivesacrap | 5,150 |
| who gives a crap toilet roll | 980 |
Traffic data: Vaneform
Pricing
Pricing page not identified yet, or no public pricing listed.
Pages & changes
Key pages
Weekly snapshots- Homeus.whogivesacrap.org/
- Featuresus.whogivesacrap.org/products/the-gift-edition Snapshot 2026-11-05
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Make your bathroom merry”
Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Photography / Live Video → Direct Checkout / View Pricing
- Outcome & Speed Promise
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 8.0
Structure
- Fonts
- CrapcaseDisplayBlackItalic / Arial
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- No Explicit Trust Bar
- Navigation
- No Explicit Nav
- Theme & density
- Dark · Balanced
- Corners & depth
- Large Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop
Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.
## Design Tokens
```css
:root {
--background: #4268ff;
--surface: #ffffff;
--foreground: #fffdeb;
--muted-foreground: #708267;
--accent: #d7f6a4;
--radius: 16px;
--font-heading: "CrapcaseDisplayBlackItalic", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #4268FF (~58%) · Surface #FFFFFF (~13%) · Text #FFFDEB (~4%) · Muted Text #708267 (~24%) · Accent #D7F6A4 (~1%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: No Explicit Nav
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Outcome & Speed Promise
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Who Gives a Crap get?
- Vaneform estimates 1.1M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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