Wish
Established LeaderDiscover affordable items for your home and life needs.
wish.com Google Play App StoreCommerce & Retail / Marketplaces & Classifieds
- Monthly visits
- 1.2M
- Down15.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 14y ago
- 2012-06-14 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsStore data
Home & Life, Fashion, Electronics
- Rating
- ★ 4.6814.4M ratings
- Install scale
- 500,000,000+Min 500M installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2012-07-25Store metadata
Wish is home to deals on millions of items from around the world. The destination for home and life - discover everything from everyday basics, hobbies & DIY, fashion for all, the latest in tech, to the wonderfully unexpected - and everything in-between, at prices likely to make you smile! The Wish app is the internet’s best-kept secret for affordable online shopping. DESTINATION FOR HOME AND LIFE 🏠🪴 Fuel your free time with a little bit of everything from electronics, fashion, automotive gear, wellness, home essentials, unique decor, the intentionally surprising, and much, much more. DISCOVERY IS EASY 👍 Scroll the infinite product feed that features items chosen just for you. Explore by category to find just what you’re looking for. Find authentic products from your favorite brands. SAVE ON SHIPPING 🚚📦 Spend less to ship the deals you’ll discover with flat rate shipping. Get $2.99 flat rate shipping when you spend $10 on eligible items. Save even more by snagging extra shipping promos and discounts. Available only in select countries. SHOP AND SAVE 💵 Shop daily deals and flash sales. Earn a daily login stamp for every day you open the Wish app. 7 visits gets you up to 50% off! Use your rewards points to save even more on your favorite items. WE’VE GOT YOUR BACK 🤝 Every order is backed by our Wish Buyer Protection promise. Get notifications about your order status every step of the way. Check out securely with credit/debit card, PayPal, Klarna, and more. Need help with your order? Wish Assistant is at your service 24/7. SOMETHING FOR EVERYONE 📱🛍🥋 We’ve got whatever you’re into: clothing, electronics, gardening tools, sports equipment, anime figurines, bags, decor, makeup, toys, drones, smartwatches, or designer perfume. Find one-of-a-kind gifts for every occasion without going over budget. STAY IN TOUCH Instagram: @wish Facebook: @wish Customer support: www.wish.com/help
- Rating
- ★ 4.662.3M ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2012-06-14155 MB
optimizations
Wish is home to deals on millions of items from around the world. The destination for home and life - discover everything from everyday basics, hobbies & DIY, fashion for all, the latest in tech, to the wonderfully unexpected - and everything in-between, at prices likely to make you smile! The Wish app is the internet’s best-kept secret for affordable online shopping. DESTINATION FOR HOME AND LIFE Fuel your free time with a little bit of everything from electronics, fashion, automotive gear, wellness, home essentials, unique decor, the intentionally surprising, and much, much more. DISCOVERY IS EASY - Scroll the infinite product feed that features items chosen just for you. - Explore by category to find just what you’re looking for. - Find authentic products from your favorite brands. SAVE ON SHIPPING - Spend less to ship the deals you’ll discover with flat rate shipping. - Get $2.99 flat rate shipping when you spend $10 on eligible items. - Save even more by snagging extra shipping promos and discounts. - Available only in select countries. SHOP AND SAVE - Shop daily deals and flash sales. - Earn a daily login stamp for every day you open the Wish app. 7 visits gets you up to 50% off! - Use your rewards points to save even more on your favorite items. WE’VE GOT YOUR BACK - Every order is backed by our Wish Buyer Protection promise. - Get notifications about your order status every step of the way. - Check out securely with credit/debit card, PayPal, Klarna, and more. - Need help with your order? Wish Assistant is at your service 24/7. SOMETHING FOR EVERYONE - We’ve got whatever you’re into: clothing, electronics, gardening tools, sports equipment, anime figurines, bags, decor, makeup, toys, drones, smartwatches, or designer perfume. - Find one-of-a-kind gifts for every occasion without going over budget. STAY IN TOUCH Instagram: @wish Facebook: @wish Customer support: www.wish.com/help
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct46%
- Organic Search32%
- Email7%
- Referrals4%
- Other11%
Countries
- United States35%
- Germany6%
- Italy5%
- United Kingdom4%
- France4%
Search
Domain authority —Domain registered 1995-01-03
| Keyword | Monthly volume |
|---|---|
| buy online | 1.8M |
| online shopping deals | 1.7M |
| wish | 118.4K |
| w ish | 5,670 |
| wish.com | 2,180 |
Traffic data: Vaneform
Pricing
Public pricing: FreeRaw source text; structured plans are extracted after website capture.
Pages & changes
Key pages
Weekly snapshots- Homewww.wish.com/
- Featureswww.wish.com/product/6956ad95040b525dbc51927d Snapshot 2026-11-03
Changes
Design
Minimal Monochrome (Light canvas, dense density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Doorbuster Deals You Can't Miss”
Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.
Conversion path: Full-Bleed Canvas / Video / 3D + Photography / Live Video → Direct Checkout / View Pricing · Trust bar: Stacked Avatars & Testimonials
- Pain Relief & Replacement
Palette · click to copy
- Typography
- 5.0
- Color & Contrast
- 6.0
- Layout & Spacing
- 6.0
- Craft & Polish
- 5.0
- Distinctiveness
- 4.0
Structure
- Fonts
- Arial
- Hero layout
- Full-Bleed Canvas / Video / 3D
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Dense
- Corners & depth
- Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f5f7f8;
--foreground: #111111;
--muted-foreground: #76858b;
--accent: #009aca;
--radius: 8px;
--font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~52%) · Surface #F5F7F8 (~29%) · Text #111111 (~12%) · Muted Text #76858B (~4%) · Accent #009ACA (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Full-Bleed Canvas / Video / 3D
- Navigation: Full-Width Top Bar
- Theme & density: Light · Dense
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Spatial layout notes: Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.
- Visual summary: Minimal Monochrome (Light canvas, dense density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Wish get?
- Vaneform estimates 1.2M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Wish and what platforms does it support?
- Wish is catalogued under Marketplaces & Classifieds: Discover affordable items for your home and life needs.. Supported platforms: Mobile App.
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