- Monthly visits
- 10K
- Up15.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $1.99/mo
- Lower than 94% of peersNiche median $9.99/mo
- Launched
- 2y ago
- 2024-10-22 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- How beautiful 💜 Wishing on the iPhone Duo: open it and your wishlists spread across both screens. Our favorite routine, with room to breathe. https://wishes.app/ios
@wishes_app · 2026-10-23 · 1 likes · 0 reposts · 88 views
Launched on Uneed (#37)Launch
Wishes — Create and share wishlists and registries for any occasion
Oct 24 · 21d agoLaunch page
At the time: 10K visits/mo19 concurrent movesLaunched on Product HuntLaunch
Tell your AI what you love, it goes on your wishlist
Oct 22 · 23d agoLaunch page
At the time: 10K visits/mo19 concurrent movesLaunched on BetaListLaunch
Wishes – Create and share wishlists so friends can reserve gifts — Create and share wishlists so friends can reserve gifts
Jun 25 · 5mo agoLaunch page
Traffic sources
Traffic breakdown
Channels
- Direct40%
- Organic Search33%
- Referrals10%
- Social6%
- Other11%
Countries
- United States57%
- India22%
- Spain11%
- Pakistan10%
Search
Domain authority —Domain registered 2023-11-25
| Keyword | Monthly volume |
|---|---|
| wish | 118.4K |
| wishes | 7,680 |
| wishes com in | 620 |
| wishess | 460 |
| free secret santa generator | 200 |
Traffic data: Vaneform
Pricing
Trial: None · 3 paid tiers ($1.99–$9.99) · Observed 2026-11-04 · Pricing page
Entry price $1.99/mo, Lower than 94% of peers; “Gifts, Weddings & Celebrations” median is $9.99/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewishes.app/
- Pricingwishes.app/pricing Snapshot 2026-11-04
Changes
Design
Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Get exactly what you wished for”
Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics
- Outcome & Speed Promise
- Floating Multi-Cards
- Metrics Strip
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Nunito
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Gradient Glow)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #f7f0f7;
--surface: #ffffff;
--foreground: #211a28;
--muted-foreground: #77717f;
--accent: #f17f65;
--radius: 16px;
--font-heading: "Nunito", ui-sans-serif, system-ui, sans-serif;
--font-body: "Nunito", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #F7F0F7 (~67%) · Surface #FFFFFF (~12%) · Text #211A28 (~10%) · Muted Text #77717F (~7%) · Accent #F17F65 (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Outcome & Speed Promise
- Hero components: Floating Multi-Cards, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Wishes cost?
- Free: $0 forever; Wishes Plus: $9.99/yr (billed annually); One more wishlist: $1.99/once; Single theme: $1.99/once. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Wishes get?
- Vaneform estimates 10K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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