Products

Persona

Uses AICategory Giant

Keeping the internet human

withpersona.com Google PlaySecurity & Privacy / Fraud Prevention & Verification

AI Benchmark
Desktop
Mobile
Monthly visits
12.7M
Down0.3%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Neel Bhoopalam
@neelbhoopalam· 232 followers
Launched
5y ago
2021-02-01 · Est.

Traffic

Monthly visitsData through Sep 2026

Marketing moves

Launches, search & content, referrals, promotions
  • Persona launched on Product HuntLaunch

    Identity verification for any use case, starting at $0

    Feb 1, 2021 · 5y agoSource

Store data

Google Play
Persona Wallet
Persona Wallet Google Playv1.23.0Everyone

Securely verify, manage, and store identity information.

Persona IdentitiesBusiness
Updated 4mo ago
Rating
★ 3.21242 ratings
Install scale
100,000+Min 100K installs
Price & IAP
FreeNo in-app purchases
First released
2024-10-24Store metadata
Rating Distribution (1★–5★)5★ 49% · 1★ 39%
5
49%
4
5%
3
5%
2
3%
1
39%
Store Screenshots (5)
Latest Release Notes (v1.23.0)

New features and performance improvements

Securely verify, manage, and store identity information. Companies of all sizes verify users, fight fraud, and build trust with Persona’s flexible identity infrastructure. Persona enables secure and simple control over your personal identity information. Securely manage and use your personal information across companies in our global identity network.

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct45%
  • Social30%
  • Referrals11%
  • Email6%
  • Other8%

Countries

  • United States22%
  • United Kingdom11%
  • Brazil10%
  • India6%
  • Australia5%

Search

Domain authority 80Domain registered 2018-09-24

KeywordMonthly volume
persona304.7K
persona company3,280
withpersona3,250
persona careers1,790
persona verification1,700

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2021-02-01

Key pages

Weekly snapshots

Official blog & changelog

Recent articles & product updates
  • 2026-11-12BlogRead post

    How AI Data Platforms Verify Their Contributors

    How AI data platforms verify who is actually doing the work AI data platforms pay skilled experts to annotate specialized training data, making these companies attractive targets for fraudsters. Here’s how bad actors game the system and how

  • 2026-11-12BlogRead post

    Persona Screening Report Earns Highest Validation Rating

    Persona compliance and risk screening report earns the highest rating in independent model validation Persona's Screening Report received a Satisfactory rating, the highest on the scale, in an independent model validation that reviewed its

  • 2026-11-12BlogRead post

    Guard Sensitive Apps with Persona and Cloudflare Access

    Guard access to sensitive applications with Persona and Cloudflare Access Joshua Rodriguez 4 min Key takeaways A successful sign-in doesn’t always mean the person signing in is the employee expected. Persona adds identity verification to Cl

  • 2026-11-12BlogRead post

    Review Who Has Dashboard Access With Posture

    Posture gives organization Admins a view of their own Dashboard users, their permissions, and unusual activity. Timothy Chang 3 min Posture gives organization Admins a security view of the people on their team who use the Persona Dashboard.

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Keeping the internet human”

Centered Headline + CTA hero structure paired with book demo / contact sales CTA and customer / press logo strip.

Conversion path: Centered Headline + CTA + Illustration / Character Art → Book Demo / Contact Sales · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
ABCMonumentGrotesk
Primary visual
Illustration / Character Art
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Soft & Friendly)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #f6f6f6;
  --surface: #cbcbfa;
  --foreground: #000000;
  --muted-foreground: #808080;
  --accent: #ffbf59;
  --radius: 9999px;
  --font-heading: "ABCMonumentGrotesk", ui-sans-serif, system-ui, sans-serif;
  --font-body: "ABCMonumentGrotesk", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F6F6F6 (~66%) · Surface #CBCBFA (~10%) · Text #000000 (~5%) · Muted Text #808080 (~3%) · Accent #FFBF59 (~16%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses Customer / Press Logo Strip
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Custom Illustration, Customer Logo Wall
- Spatial layout notes: Centered Headline + CTA hero structure paired with book demo / contact sales CTA and customer / press logo strip.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and illustration / character art visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Persona get?
Vaneform estimates 12.7M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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Security & Privacy / Fraud Prevention & Verification

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