- Monthly visits
- 210.3K
- Down13.3%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $5.07/mo
- Lower than 56% of peersNiche median $5.99/mo
- Launched
- 10y ago
- 2016-06-12 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- Our Pick of the Week highlights some of the latest changes from across the finance market. 🔦 This week features an easy access ISA from @withplum at 5.00% AER and a market-leading two-year ISA from @ShawbrookBank 💰 Find out more: https:
@moneyfactscomp · 2026-09-25 · 0 likes · 0 reposts · 161 views
Launched on Product HuntLaunch
Your little savings butler: smart, automatic, 3% interest.
Feb 28, 2017 · 9y agoLaunch page
Launched on BetaListLaunch
Plum – Save more money with your very own personal savings assistant — Save more money with your very own personal savings assistant
Jun 12, 2016 · 10y agoLaunch page
Traffic sources
Traffic breakdown
Channels
- Organic Search38%
- Direct32%
- Referrals13%
- Email5%
- Other13%
Countries
- United Kingdom61%
- United States7%
- France5%
- India3%
- Brazil2%
Search
Domain authority —Domain registered 2016-03-15
| Keyword | Monthly volume |
|---|---|
| plum | 143.1K |
| plum cash isa | 2,250 |
| plum fintech | 1,150 |
| plum lifetime isa | 790 |
| plum isa | 600 |
Traffic data: Vaneform
Pricing
Trial: all subscription tiers are free to try for 30 days · Observed 2026-11-03 · Pricing page
Entry price $5.07/mo, Lower than 56% of peers; “Personal Finance & Budgeting” median is $5.99/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewithplum.com/
- Pricingwithplum.com/plan Snapshot 2026-11-03
- Featureswithplum.com/automations Snapshot 2026-11-03
Changes
Design
Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“MONEY FOR LIFE”
Split Copy & Visual hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
Conversion path: Split Copy & Visual + Photography / Live Video → Download App / Install Extension · Trust bar: Stacked Avatars & Testimonials
- Brand Manifesto & Curiosity
- Floating Multi-Cards
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Inter
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Download App / Install Extension
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Enterprise Clean)
Luminous radial glows and translucent glass panels, widely used across modern AI products.
## Design Tokens
```css
:root {
--background: #1a0b2e;
--surface: #6d28d9;
--foreground: #ffffff;
--muted-foreground: #c4b5d4;
--accent: #7c3aed;
--radius: 16px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #1A0B2E (~52%) · Surface #6D28D9 (~12%) · Text #FFFFFF (~16%) · Muted Text #C4B5D4 (~10%) · Accent #7C3AED (~10%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Download App / Install Extension · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Floating Multi-Cards
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Plum cost?
- Basic: Free; Plus: £3.99/month; Boost: £7.99/month; Max: £14.99/month. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Plum get?
- Vaneform estimates 210.3K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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