Products

Write It Down

You spent more on coffee than you think. Here’s the sheet that proves it.

write-it-down.com RedditFinance / Personal Finance & Budgeting

AI Benchmark
Desktop
Mobile
Monthly visits
<5K
Aug 2026
30d Revenue
$272Verified
Verified 2026-09-27IndiePage
Entry price
$5.99/mo
Lower than 50% of peersNiche median $5.99/mo
Creators
Larsen Cundrič
@larsencc· 15.7K followersCo-created with Matjaž Gazvoda
Launched
20mo ago
2025-03-13 · Est.

Traffic & revenue

Monthly visitsData through Aug 2026 · Sep 2026 pending
Monthly equivalent revenueVerified · IndiePage
  • Nov 2026$679Self-reported MRR · unverified
  • Sep 2026$272Verified $272/30d · monthly equiv.
Events2 revenue disclosures · 4 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Track your finances with ease

    Oct 7, 2025 · 13mo agoLaunch page

  • Launched on Show HN (271 pts · 173 comments)Launch

    Write It Down – Personal finance tracker — Everyone’s chasing AI hype. I built a Google Sheet and it quietly took off. In 2020, I made it to track my own finances for income, expens…

    Oct 6, 2025 · 13mo agoLaunch page

  • Launched on IndiePageLaunch

    Write It Down — Free Google Sheet template for tracking your finances.

    Mar 13, 2025 · 20mo agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Show HN
2025-10-06Source
Post excerpt:
Everyone’s chasing AI hype. I built a Google Sheet and it quietly took off. In 2020, I made it to track my own finances for income, expenses, savings, yearly summaries etc. I shared it once on Reddit, forgot about it for a year… When I checked back, it had over 130k views and I was honestly stoked! No launch. No funding. No AI. Just a spreadsheet people actu
IdeaWave$1K-10K ARR
2026-11-07Source

Track your income and expenses easily with this clean Google Sheet designed to simplify and organize your finances

Arrfounder

Track your income and expenses easily with this clean Google Sheet designed to simplify and organize your finances

Traffic sources

Aug 2026

Traffic breakdown

Channels

  • Direct44%
  • Organic Search20%
  • Referrals10%
  • Display Ads8%
  • Other19%

Countries

  • United States73%
  • Slovenia19%
  • India8%

Search

Domain authority 19Domain registered 2025-03-08

KeywordMonthly volume
write it down2,100
write down1,910
write this down for me370
i miss mint app, whats a good replacement260
write-it-down.com0

Traffic data: Vaneform

Pricing

Sheet v1
$5.99/once
Sheet v2
$8.99/once
Up to 10 accounts
Family & Friends
$4.99/once
Two to four Sheet v2 copies

Trial: None · 3 paid tiers ($4.99–$8.99) · Observed 2026-11-04 · Source page

Entry price $5.99/mo, Lower than 50% of peers; “Personal Finance & Budgeting” median is $5.99/mo.View pricing benchmark

Pages & changes

Tracked since 2026-09-15

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “You spent more on coffee than you think. Here’s the sheet that proves it.”Positioning

    Swap expensive complex expensive overbuilt finance apps with Simple Sheet→You spent more on coffee than you think. Here’s the sheet that proves it.

  2. Nov 1 · 13d ago

    Adopted technology: Facebook PixelFeatures

    —→Facebook Pixel

  3. Nov 1 · 13d ago

    Adopted technology: core-jsFeatures

    —→core-js

  4. Nov 1 · 13d ago

    Homepage title changed to “Personal Finance Tracker | Write It Down”Positioning

    Write It Down: Track your Expenses and Incomes→Personal Finance Tracker | Write It Down

Questions & evidence

How much does Write It Down cost?
Sheet v1: $5.99/once; Sheet v2: $8.99/once; Family & Friends: $4.99/once. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Write It Down get?
Vaneform estimates <5K website visits in 2026-08. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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