Wufoo
Established LeaderEasy-to-Use Online Form Builder For Every Organization
wufoo.com Business Operations / Forms & Surveys
- Monthly visits
- 3M
- Down0.5%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $16.25/mo
- Higher than 52% of peersNiche median $15/mo
- Launched
- 11y ago
- 2015-03-23 · Est.
Traffic
Traffic sources
Traffic breakdown
Channels
- Direct58%
- Referrals26%
- Email9%
- Social3%
- Other4%
Countries
- United States79%
- United Kingdom6%
- Canada4%
- Australia3%
- India1%
Search
Domain authority 92Domain registered 2006-01-16
| Keyword | Monthly volume |
|---|---|
| url shortener | 185.6K |
| wufoo | 6,080 |
| wufoo login | 1,200 |
| woofoo | 720 |
| wuufoo | 490 |
Traffic data: Vaneform
Pricing
Trial: None · Free tier included · 4 paid tiers ($16.25–$210.25) · Observed 2026-11-03 · Pricing page
Entry price $16.25/mo, Higher than 52% of peers; “Forms & Surveys” median is $15/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.wufoo.com/
- Pricingwww.wufoo.com/pricing/ Snapshot 2026-11-03
- Featureswww.wufoo.com/features/ Snapshot 2026-11-03
Official blog & changelog
Recent articles & product updates5 marketing tips for small businesses
Small businesses are commonly referred to as the backbone of the economy, and for good reason. They create jobs, innovate new products and ways of doing things, and are often rooted in local communities. Wufoo began as a small business, and
2 easy ways to allow multiple attendees on your registration forms
Let’s say you’re hoping to create a registration form that allows someone to register multiple people, but you’d rather not display 10 different name fields in case some respondents are only registering one person. Have no fear—this is a su
Wufoo and OnePageCRM: Take Action on Every Generated Lead
*We love spotlighting how to use* *Wufoo integrations* *to enhance your business. That’s why we’re excited to share this guest post from our friends at* *OnePageCRM**, an action-focused CRM that helps small and medium-sized businesses manag
How to get the most out of the Wufoo + Salesforce integration
It’s easy to collect customer data with Wufoo, but it’s not always easy to figure out how to use that data once you have it. Do more with your forms by integrating Wufoo with the applications you already use and love—like Salesforce. With W
Design
Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and illustration / character art visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Easy-to-Use Online Form Builder For Every Organization”
Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
Conversion path: Split Copy & Visual + Illustration / Character Art → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics
- Pain Relief & Replacement
- Video Demo
Palette · click to copy
- Typography
- 6.0
- Color & Contrast
- 6.0
- Layout & Spacing
- 6.0
- Craft & Polish
- 5.0
- Distinctiveness
- 4.0
Structure
- Fonts
- Source Sans Pro
- Hero layout
- Split Copy & Visual
- Primary visual
- Illustration / Character Art
- Conversion CTA
- Start Free / Sign Up
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Sharp · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f5f5f5;
--foreground: #383936;
--muted-foreground: #666666;
--accent: #2987c3;
--radius: 0px;
--font-heading: "Source Sans Pro", ui-sans-serif, system-ui, sans-serif;
--font-body: "Source Sans Pro", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~82%) · Surface #F5F5F5 (~3%) · Text #383936 (~7%) · Muted Text #666666 (~2%) · Accent #2987C3 (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Sharp; use elevation shadows to separate layers
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Pain Relief & Replacement
- Hero components: Video Demo
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and illustration / character art visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Wufoo cost?
- Free: Free; Starter: $16.25/mo (billed annually) (annual billing available); Professional: $33.25/mo (billed annually) (annual billing available); Advanced: $83.25/mo (billed annually) (annual billing available); Ultimate: $210.25/mo (billed annually) (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Wufoo get?
- Vaneform estimates 3M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Wufoo and what platforms does it support?
- Wufoo is catalogued under Forms & Surveys: Easy-to-Use Online Form Builder For Every Organization. Supported platforms: API.
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