Products

Wufoo

Established Leader

Easy-to-Use Online Form Builder For Every Organization

wufoo.com Business Operations / Forms & Surveys

AI Benchmark
Desktop
Mobile
Monthly visits
3M
Down0.5%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$16.25/mo
Higher than 52% of peersNiche median $15/mo
Creators
Wufoo
@wufoo· 6,924 followers
Launched
11y ago
2015-03-23 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events1 change

Marketing moves

Launches, search & content, referrals, promotions
X accounts@wufoo@wufoo
  • Wufoo launched on Product HuntLaunch

    Create and share your forms

    Mar 23, 2015 · 11y agoSource

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct58%
  • Referrals26%
  • Email9%
  • Social3%
  • Other4%

Countries

  • United States79%
  • United Kingdom6%
  • Canada4%
  • Australia3%
  • India1%

Search

Domain authority 92Domain registered 2006-01-16

KeywordMonthly volume
url shortener185.6K
wufoo6,080
wufoo login1,200
woofoo720
wuufoo490

Traffic data: Vaneform

Pricing

Free
Free
5 Forms · 100 Entries · 10 Fields · 1 Users · 100 API Requests
Starter
$16.25/mo (billed annually)
Billed annually $195/yr
10 Forms · 1,000 Entries · 1 Users · 1GB File Storage
Professional
$33.25/mo (billed annually)
Billed annually $399/yr
Unlimited Forms · 5,000 Entries · 5 Users · 5GB File Storage
Advanced
$83.25/mo (billed annually)
Billed annually $999/yr
Unlimited Forms · 25,000 Entries · 20 Users · 10GB File Storage
Ultimate
$210.25/mo (billed annually)
Billed annually $2523/yr
Unlimited Forms · 200,000 Entries · 60 Users · 20GB File Storage

Trial: None · Free tier included · 4 paid tiers ($16.25–$210.25) · Observed 2026-11-03 · Pricing page

Entry price $16.25/mo, Higher than 52% of peers; “Forms & Surveys” median is $15/mo.View pricing benchmark

Pages & changes

Tracked since 2015-03-23

Key pages

Weekly snapshots

Official blog & changelog

Recent articles & product updates

Changes

  1. Nov 1 · 13d ago

    Removed technology: Adobe Audience ManagerFeatures

    Adobe Audience Manager→—

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Easy-to-Use Online Form Builder For Every Organization”

Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.

Conversion path: Split Copy & Visual + Illustration / Character Art → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score5.5 / 10
Typography
6.0
Color & Contrast
6.0
Layout & Spacing
6.0
Craft & Polish
5.0
Distinctiveness
4.0

Structure

Fonts
Source Sans Pro
Primary visual
Illustration / Character Art
Conversion CTA
Start Free / Sign Up
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Sharp · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f5f5f5;
  --foreground: #383936;
  --muted-foreground: #666666;
  --accent: #2987c3;
  --radius: 0px;
  --font-heading: "Source Sans Pro", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Source Sans Pro", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~82%) · Surface #F5F5F5 (~3%) · Text #383936 (~7%) · Muted Text #666666 (~2%) · Accent #2987C3 (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Sharp; use elevation shadows to separate layers
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Pain Relief & Replacement
- Hero components: Video Demo
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and illustration / character art visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Wufoo cost?
Free: Free; Starter: $16.25/mo (billed annually) (annual billing available); Professional: $33.25/mo (billed annually) (annual billing available); Advanced: $83.25/mo (billed annually) (annual billing available); Ultimate: $210.25/mo (billed annually) (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Wufoo get?
Vaneform estimates 3M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Wufoo and what platforms does it support?
Wufoo is catalogued under Forms & Surveys: Easy-to-Use Online Form Builder For Every Organization. Supported platforms: API.

Related products in this category

Business Operations / Forms & Surveys

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.