- Monthly visits
- 611.4K
- Down6.9%MoMSep 2026
- Entry price
- $5/mo
- Lower than 93% of peersNiche median $24.994999999999997/mo
- Launched
- 11y ago
- 2015-08-26 · Est.
Traffic & revenue
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by date“Before Newfold Digital bought it, Yoast's annual revenue was $12M in January 2019 (source not recorded).”
Marketing moves
Launches, search & content, referrals, promotions- Got a Shopify store? Let's talk SEO! 🛍️ Join our FREE live webinar on Nov 10 to learn how to set up Yoast SEO for Shopify, optimize product pages, and more 👇🏼 https://yoast.wistia.com/live/events/8jxzzvqfyx
@yoast · 2026-11-03 · 0 likes · 0 reposts · 345 views
Launched on Product HuntLaunch
Yoast SEO Content Analyses, now in Google Docs
Jul 1, 2025 · 17mo agoLaunch page
Launched on Product HuntLaunch
Schema.org is hard; we’re making it easy
Apr 17, 2019 · 7y agoLaunch page
Launched on Product HuntLaunch
Full-featured Wordpress plugin to add Google Analytics to y…
Sep 27, 2015 · 11y agoLaunch page
Launched on Product HuntLaunch
Increase your WordPress site visitors!
Aug 26, 2015 · 11y agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsYoast is a Dutch software company that builds the Yoast SEO plugin for WordPress, operating on a freemium model with a free version and a premium annual subscription.
Traffic sources
Traffic breakdown
Channels
- Referrals30%
- Display Ads24%
- Organic Search21%
- Direct14%
- Other11%
Countries
- United States26%
- India9%
- United Kingdom6%
- Pakistan4%
- Brazil4%
Search
Domain authority —Domain registered 2000-03-22
| Keyword | Monthly volume |
|---|---|
| bing webmaster tools | 581.7K |
| seo checker | 219.7K |
| check website seo | 148.7K |
| yoast seo | 25.5K |
| yoast | 15.2K |
Traffic data: Vaneform
Pricing
Trial: Built to grow – try free for 14 days · 4 paid tiers ($5–$358.8) · Observed 2026-11-03 · Pricing page
Entry price $5/mo, Lower than 93% of peers; “SEO Tools” median is $24.994999999999997/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homeyoast.com/
- Pricingyoast.com/shop/ Snapshot 2026-11-03
- Featuresyoast.com/product/yoast-seo-wordpress/ Snapshot 2026-11-03
Design
Soft & Friendly (Light canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“SEO starts with Yoast”
Centered Headline + CTA hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
Conversion path: Centered Headline + CTA + Photography / Live Video → Download App / Install Extension · Trust bar: Stacked Avatars & Testimonials
- Category Positioning Anchor
- Video Demo
- Metrics Strip
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Open Sans
- Hero layout
- Centered Headline + CTA
- Primary visual
- Photography / Live Video
- Conversion CTA
- Download App / Install Extension
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Gradient Glow)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #f7f4f5;
--surface: #ead1df;
--foreground: #171923;
--muted-foreground: #58545b;
--accent: #a51b6d;
--radius: 4px;
--font-heading: "Open Sans", ui-sans-serif, system-ui, sans-serif;
--font-body: "Open Sans", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #F7F4F5 (~46%) · Surface #EAD1DF (~23%) · Text #171923 (~4%) · Muted Text #58545B (~3%) · Accent #A51B6D (~24%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Download App / Install Extension · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Video Demo, Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Yoast cost?
- Yoast SEO Premium: $118.8/yr (billed annually); Yoast WooCommerce SEO: $178.8/yr (billed annually); Yoast SEO AI+: $358.8/yr (billed annually); Yoast SEO for Shopify: $19 / 30 days (ex. VAT); Yoast SEO Google Docs Add-on: $5/mo; Yoast Duplicate Post: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Yoast get?
- Vaneform estimates 611.4K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
Related products in this category
These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
| Product | Entry price | Visits | Revenue |
|---|---|---|---|
| SEMrushGiantBe found and chosen everywhere search happens | $117.33/mo | 12.3M | $443.6M/yrClaimed |
| ahrefsGiantMake your business discoverable—in search, AI, and beyond | $50/mo | 9M | $100M/yrClaimed |
| smallseotoolsYou need effective SEO tools which are 100% free? Check out our Search Engine Optimization tools for checking backlinks, tracking keyword positions and more. | $5.99/mo | 2.6M | Undisclosed |
| TrymarkPromotions & Digital Marketing Solutions | — | 2.2M | Undisclosed |
| searchwings搜索之翼 | — | 1.6M | Undisclosed |
| FlyForLessFind cheap flights, faster. | — | 1.3M | Undisclosed |