Products

Yoast

Uses AIEstablished Leader

SEO starts with

yoast.com Marketing / SEO Tools

AI Benchmark
Desktop
Mobile
Monthly visits
611.4K
Down6.9%MoMSep 2026
ARR
$12MClaimed
≈ $1M/mo · 2019-01-01GetLatka
Entry price
$5/mo
Lower than 93% of peersNiche median $24.994999999999997/mo
Creators
Beth Parker
No social account linkedCo-created with Jono Alderson, Joost de Valk +1 more
Launched
11y ago
2015-08-26 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026
Events2 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2019-01-01$12M/yr(≈ $1M/mo)ClaimedGetLatka

    “Before Newfold Digital bought it, Yoast's annual revenue was $12M in January 2019 (source not recorded).”

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Yoast SEO Content Analyses, now in Google Docs

    Jul 1, 2025 · 17mo agoLaunch page

  • Launched on Product HuntLaunch

    Schema.org is hard; we’re making it easy

    Apr 17, 2019 · 7y agoLaunch page

  • Launched on Product HuntLaunch

    Full-featured Wordpress plugin to add Google Analytics to y…

    Sep 27, 2015 · 11y agoLaunch page

  • Launched on Product HuntLaunch

    Increase your WordPress site visitors!

    Aug 26, 2015 · 11y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
GetLatka210 team members
2026-10-30Source

Yoast is a Dutch software company that builds the Yoast SEO plugin for WordPress, operating on a freemium model with a free version and a premium annual subscription.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Referrals30%
  • Display Ads24%
  • Organic Search21%
  • Direct14%
  • Other11%

Countries

  • United States26%
  • India9%
  • United Kingdom6%
  • Pakistan4%
  • Brazil4%

Search

Domain authority —Domain registered 2000-03-22

KeywordMonthly volume
bing webmaster tools581.7K
seo checker219.7K
check website seo148.7K
yoast seo25.5K
yoast15.2K

Traffic data: Vaneform

Pricing

Yoast SEO Premium
$118.8/yr (billed annually)
Yoast WooCommerce SEO
$178.8/yr (billed annually)
Yoast SEO AI+
$358.8/yr (billed annually)
Yoast SEO for Shopify
$19 / 30 days (ex. VAT)
Yoast SEO Google Docs Add-on
$5/mo
Yoast Duplicate Post
Unknown

Trial: Built to grow – try free for 14 days · 4 paid tiers ($5–$358.8) · Observed 2026-11-03 · Pricing page

Entry price $5/mo, Lower than 93% of peers; “SEO Tools” median is $24.994999999999997/mo.View pricing benchmark

Pages & changes

Tracked since 2026-11-07

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Adopted technology: BootstrapFeatures

    —→Bootstrap

  2. Nov 1 · 13d ago

    Adopted technology: TrustpilotFeatures

    —→Trustpilot

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“SEO starts with Yoast”

Centered Headline + CTA hero structure paired with download app / install extension CTA and stacked avatars & testimonials.

Conversion path: Centered Headline + CTA + Photography / Live Video → Download App / Install Extension · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Open Sans
Primary visual
Photography / Live Video
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Gradient Glow)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #f7f4f5;
  --surface: #ead1df;
  --foreground: #171923;
  --muted-foreground: #58545b;
  --accent: #a51b6d;
  --radius: 4px;
  --font-heading: "Open Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Open Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F7F4F5 (~46%) · Surface #EAD1DF (~23%) · Text #171923 (~4%) · Muted Text #58545B (~3%) · Accent #A51B6D (~24%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Download App / Install Extension · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Video Demo, Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Yoast cost?
Yoast SEO Premium: $118.8/yr (billed annually); Yoast WooCommerce SEO: $178.8/yr (billed annually); Yoast SEO AI+: $358.8/yr (billed annually); Yoast SEO for Shopify: $19 / 30 days (ex. VAT); Yoast SEO Google Docs Add-on: $5/mo; Yoast Duplicate Post: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Yoast get?
Vaneform estimates 611.4K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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