Products

Youse

Established Leader

O seguro que você sente que fez a escolha certa

youse.com.br Google PlayFinance / Banking, Lending & Insurance

AI Benchmark
Desktop
Mobile
Monthly visits
578.6K
Down17.8%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$2/mo
Lower than 97% of peersNiche median $19/mo
Creators
Madson Cardoso
@youse· 60 followers
Launched
10y ago
2016-01-27 · Est.

Traffic

Monthly visitsData through Sep 2026
Events13 changes

Marketing moves

Launches, search & content, referrals, promotions
X accounts@youse@youse
  • Launched on Product HuntLaunch

    Youse is changing the brazilian insurance market.

    Jan 27, 2016 · 10y agoLaunch page

Store data

Google Play
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct47%
  • Display Ads17%
  • Paid Search12%
  • Organic Search11%
  • Other13%

Countries

  • Brazil97%
  • United States2%

Search

Domain authority —Domain registered 2008-02-29

KeywordMonthly volume
youse19.1K
youse seguros5,450
seguro de carro5,370
youse seguro1,550
portal youse corretor610

Traffic data: Vaneform

Pricing

Seguro Auto
R$45,00/mês
Seguro Residencial
R$10,00/mês
Seguro Vida
R$13,00/mês

Trial: None · Observed 2026-11-11 · Pricing page

Entry price $2/mo, Lower than 97% of peers; “Banking, Lending & Insurance” median is $19/mo.View pricing benchmark

Pages & changes

Tracked since 2016-01-27

Key pages

Weekly snapshots

Changes

  1. Nov 11 · 3d ago

    Product format no longer mentioned: Android AppFeatures

    android→—

  2. Nov 11 · 3d ago

    Product format no longer mentioned: iOS AppFeatures

    ios→—

  3. Nov 11 · 3d ago

    Share image changedPositioning

    https://www.datocms-assets.com/16903/1611341430-thumbnail-youse-sharing.png?auto=format&w=1200→https://www.datocms-assets.com/16903/1793912146-preview.png?auto=format&w=1200

  4. Nov 11 · 3d ago

    Added official TikTok account linkFeatures

    —→tiktok

  5. Nov 11 · 3d ago

    Homepage tagline changed to “O seguro que você sente que fez a escolha certa”Positioning

    Seguro Auto→O seguro que você sente que fez a escolha certa

  6. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Seguro Auto do seu jeito”Positioning

    Seguro que está junto com você→Seguro Auto do seu jeito

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Dark canvas, balanced density) featuring centered headline + cta layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“O seguro que você sente que fez a escolha certa”

Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Illustration / Character Art → Start Free / Sign Up

Palette · click to copy

5-D design score7.3 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
YouseSans / Times New Roman
Primary visual
Illustration / Character Art
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #5035ac;
  --surface: #ffffff;
  --foreground: #17131f;
  --muted-foreground: #b8a5e8;
  --accent: #ffce56;
  --radius: 9999px;
  --font-heading: "YouseSans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Times New Roman", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #5035AC (~59%) · Surface #FFFFFF (~22%) · Text #17131F (~7%) · Muted Text #B8A5E8 (~7%) · Accent #FFCE56 (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up
- Headline hook: Pain Relief & Replacement
- Hero components: Floating Multi-Cards, Custom Illustration
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Dark canvas, balanced density) featuring centered headline + cta layout and illustration / character art visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Youse cost?
Seguro Auto: R$45,00/mês; Seguro Residencial: R$10,00/mês; Seguro Vida: R$13,00/mês. Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Youse get?
Vaneform estimates 578.6K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Finance / Banking, Lending & Insurance

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.