Products

Zapier

Uses AIMCPSkill

Welcome to automation in the agentic era

zapier.app RedditBusiness Operations / Workflow Automation & Integrations

AI Benchmark
Desktop
Mobile
Monthly visits
167.9K
Down15.2%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$19.99/mo
Lower than 62% of peersNiche median $29/mo
Creators
Unlinked
No verified creators
Launched
4y ago
2022-09-20 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
  • Zapier shares AutomationBench results for Claude Fable 5.2Referrals & Backlinks

    Zapier evaluated Anthropic models on Zapier AutomationBench, reporting that Claude Fable 5.2 scored 51.4% compared to Sonnet 5.5's 44.6%. Fable solved 338 tasks versus 294 and took fewer steps per task, while Sonnet was cheaper per task.

    Nov 11 · 3d agoX Post

  • New product launchLaunch

    Sep 20, 2022 · 4y agoWebsite

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct64%
  • Referrals19%
  • Email7%
  • Organic Search5%
  • Other4%

Countries

  • United States49%
  • Canada8%
  • India6%
  • United Kingdom4%
  • Switzerland4%

Search

Domain authority —Domain registered 2022-09-20

KeywordMonthly volume
mexc login28.9K
smart goals calculator270
school ai unblocked120
commodity code 320990
hs code us to aus70

Traffic data: Vaneform

Pricing

Free
Free
100 tasks per month
Professional
$19.99/mo
Team
$69/mo
25 users
Enterprise
Contact sales
Unlimited users

Trial: None · Free tier included · 2 paid tiers ($19.99–$69) · Enterprise custom tier · Observed 2026-11-05 · Pricing page

Entry price $19.99/mo, Lower than 62% of peers; “Workflow Automation & Integrations” median is $29/mo.View pricing benchmark

Pages & changes

Tracked since 2026-11-04

Key pages

Weekly snapshots
zapier.com/ Snapshot 2026-11-06

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Welcome to automation in the agentic era”

Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Photography / Live Video → Start Free / Sign Up

Palette · click to copy

5-D design score7.3 / 10
Typography
8.0
Color & Contrast
7.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Degular Display / Inter
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #fffefb;
  --surface: #ffffff;
  --foreground: #201515;
  --muted-foreground: #5c5852;
  --accent: #ff4f00;
  --radius: 8px;
  --font-heading: "Degular Display", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFEFB (~62%) · Surface #FFFFFF (~14%) · Text #201515 (~8%) · Muted Text #5C5852 (~4%) · Accent #FF4F00 (~12%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Video Demo
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Zapier cost?
Free: Free; Professional: $19.99/mo; Team: $69/mo; Enterprise: Contact sales. Observed 2026-11-05. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Zapier get?
Vaneform estimates 167.9K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Zapier and what platforms does it support?
Zapier is catalogued under Workflow Automation & Integrations: Welcome to automation in the agentic era. Supported platforms: MCP Server, CLI / SDK, API.

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