產品

HelloFresh

頭部巨獸

HelloFresh為希望輕鬆在家做飯的人提供每週配送的餐包和即食餐食,並可選擇食譜、調整份量或跳過配送。

hellofresh.com Google Play App Store生活 / 美食與烹飪

AI 競品立項評估
電腦版
行動端
每月造訪次數
5.8M
下降14.2%較上月2026 年 9 月
公開營收
未公開
暫無公開營收證據
入門價
免費
沒有月付訂閱價
創作者
HelloFresh
未關聯社交帳號與 HelloFresh US 共創
首次發布
11 年前
2015-05-01 · 估算

訪問

每月造訪次數資料截至 2026 年 9 月
事件6 個變化

行銷動作

發布、搜尋與內容、引薦、促銷
  • HelloFresh launched on Product Hunt發布

    A deliciously drama-free dinner with all the fixings

    2018 年 11 月 2 日 · 8 年前原文證據

  • 在 Google Play 發布發布

    Food subscription box for the whole family delivered directly to your door.

    2016 年 1 月 7 日 · 10 年前發布頁

  • HelloFresh launched on Product Hunt發布

    Order your food online

    2015 年 11 月 5 日 · 11 年前原文證據

  • 在 App Store 發布發布

    Welcome to the weekly meal kit service and daily food companion that's changing the way people eat, forever. With HelloFresh, you can enjoy chef-crafted, easy-to-cook recipes with delicious ingredients—all conveniently delivered to your doo

    2015 年 7 月 27 日 · 11 年前發布頁

  • HelloFresh launched on Product Hunt發布

    Cooking Made Easy!

    2015 年 5 月 1 日 · 11 年前原文證據

商店資料

Google Play · App Store
HelloFresh: Meal Kit & Recipes
HelloFresh: Meal Kit & Recipes Google Playv26.31Everyone

Food subscription box for the whole family delivered directly to your door.

HelloFresh SEFood & Drink
最近更新 4 個月前
評分
★ 4.52207.1K 個評分
安裝規模
10,000,000+至少 10M 次安裝
價格與內購
免費無內購
首次上架
2016-01-07商店公開檔案
星級評分分布(1★–5★)5星佔比 78% · 1星差評 6%
5
78%
4
11%
3
3%
2
2%
1
6%
商店宣傳與介面截圖(13 張)

HelloFresh delivers weekly meal kits with delicious, prepped ingredients and easy-to-cook recipes directly to your door. Take the guesswork out of meal planning and cook delicious food for you or your whole family. Perfect for busy lifestyles, our meal delivery services include everything you need to prepare your favorite meals, with many of our recipes ready in about 30 minutes. We also combine thousands of delicious, carefully curated recipes in our collection, so mealtime is never boring! HelloFresh is as flexible as you are. Skip a week or cancel your weekly food subscription at any time. The only thing you need to decide is what to make tonight—giving you a fresh and fun cooking experience that puts you in control in the kitchen. What to Expect from HelloFresh’s Meal Kit Delivery Service ✓ Thousands of delicious and easy recipes that you can save to your favorites, rank, and share with your friends and family. ✓ Fresh ingredients, along with step-by-step recipe instructions with cooking tips & tricks. ✓ The freedom to customize your plate with easy options to swap ingredients or double the protein. ✓ A flexible online account that functions as a meal planner so you can easily choose your meals or change your subscription at any time. Check out our easy meal kits for every diet type: 🥩Meat & Veggies: A meal plan designed for unfussy omnivores that includes the widest range of meat, fish, and seasonal produce. Enjoy all our recipes with this preference. 🥦 Veggie: A meal kit with a huge range of seasonal veggies, legumes, seeds, and nuts. Everything you need to create vegetarian meals. 🐟 Pescatarian: A meal plan that perfectly balances seafood and veggies to make the most delicious fish-based recipes. 👪 Family Friendly: The perfect meal plan for people of all ages, combining kid-tested meals and family favorites with easy recipes that everyone will love. ⭐ Calories Smart: Keep tabs on your calorie intake with delicious, dietician approved meal kits that are at or under 650 calories each. ⌛ Quick & Easy: Fast, simple, and fresh meal plans that cut down on the prep, cooking, and cleanup every night! Cookbook feature brings all your dinner inspiration into one place, so you never lose another recipe idea again. 📲 Save from anywhere: Turn cooking videos from TikTok, Instagram, and food blogs into structured recipes in just a few taps. 📖 All your recipes, organized: Keep your saved recipes alongside your HelloFresh favorites — everything in one app. 🆓 Free for everyone: Cookbook is completely free to use, whether you're a HelloFresh subscriber or not. Easy Meal Management with the HelloFresh Android App The HelloFresh app makes managing your weekly meal subscription simple. Just access your account on your Android device to manage your delivery day, swap out ingredients and recipes, or change the number of meals or the number of people you are feeding. Perfect whether you’re eating alone or cooking for the whole family! About HelloFresh HelloFresh is committed to sustainable eating, and each of our meal delivery kits helps you reduce food waste, lower your carbon footprint, and minimize packaging waste. In fact, we’ve been able to offset 100% of our carbon emissions. Each of our meal boxes come with perfectly portioned ingredients, with less prep and more great food without the hassle. We source all our ingredients responsibly, and we’re constantly innovating to create smarter packaging to reduce plastic and improve our sustainability goals. If you need more information about our subscriptions, HelloFresh meal kits, or you need help using the HelloFresh app, contact us today! Follow us on Facebook (fb.com/hellofreshUS) and Twitter (@hellofreshUS). If you like the service, please take a few minutes to review our app. Find more information at: https://www.hellofresh.com/ Learn more about our plans here: https://www.hellofresh.com/plans

HelloFresh: Meal Kit & Recipes
HelloFreshFood & DrinkLifestyle· 支援 9 種語言
最近更新 4 個月前
評分
★ 4.72219.3K 個評分
上月新增評分
—
價格與內購
免費內購資料未同步
首次上架
2015-07-27553 MB
星級評分分布(1★–5★)5星佔比 83% · 1星差評 2%
5
83%
4
11%
3
2%
2
1%
1
2%
商店宣傳與介面截圖(0 張)
最近更新日誌 (v26.30.1)

• This release includes some sweet stability improvements

Welcome to the weekly meal kit service and daily food companion that's changing the way people eat, forever. With HelloFresh, you can enjoy chef-crafted, easy-to-cook recipes with delicious ingredients—all conveniently delivered to your door. No matter your dietary preference, we’ve got you covered. Browse categories like Meat & Veggies, Family Friendly, Under 20 Minutes, Fit & Wholesome, Pescatarian, and more. Easy. Delicious. Homemade. That’s HelloFresh.   Here’s what to expect when you download HelloFresh:   Choose from 100+ weekly recipes Feel good about every bite with more wholesome meals & ingredients Refine your search by cooking time, energy, ingredients, and cuisines Enjoy voice-activated cooking instructions and timersKeep track of your goals by syncing meal nutrition info to the iPhone Health App Easily modify servings and delivery preferences Make every recipe your own with options to swap ingredients or double the protein Rate, save, and share your favorite meals New at HelloFresh app: Discover Cookbook, your free recipe saver built right into the app. Found a dinner idea on TikTok or Instagram? Save it to HelloFresh and get a step-by-step recipe with ingredients and instructions. No subscription required: just save, cook, and enjoy. If you need help, email us at iosappfeedback@hellofresh.com. For more info about HelloFresh subscriptions and meal kits, visit https://www.hellofresh.com/. Follow us on Facebook (fb.com/hellofreshUS), Instagram (HelloFresh Group Announcements), X (@hellofreshUS), and TikTok (HelloFresh Group Announcements).

商店圖示、評分分布、安裝量級與宣傳截圖同步自 Apple App Store、Google Play 與 Chrome 應用商店。

流量來源

2026 年 9 月

訪問構成

管道

  • 直接訪問32%
  • 展示廣告23%
  • 自然搜尋14%
  • 付費搜尋8%
  • 其他23%

國家/地區

  • 美國87%
  • 加拿大2%
  • 德國1%
  • 法國1%
  • 英國1%

搜尋

站點權重 80網域名稱註冊 2008-03-16

關鍵字月搜尋量
hello fresh242.8K
hellofresh161.5K
hellofresh login11.5K
hello fresh log in4,430
hellofresh careers3,610

流量資料:Vaneform

定價

尚未識別出定價頁,或該頁面沒有公開價格。

頁面與變化

開始記錄於 2015-05-01

關鍵頁面

每週快照

變化

  1. 11 月 1 日 · 13 天前

    首頁主標題(H1)改為「Take Back Dinnertime!」定位

    THE BEST WAY TO COOK DINNER JUST GOT BETTER→Take Back Dinnertime!

  2. 11 月 1 日 · 13 天前

    新增採用技術棧:Google Tag Manager功能

    —→Google Tag Manager

  3. 11 月 1 日 · 13 天前

    移除技術棧:HTTP/3功能

    HTTP/3→—

  4. 11 月 1 日 · 13 天前

    新增採用技術棧:Rockerbox功能

    —→Rockerbox

  5. 11 月 1 日 · 13 天前

    移除技術棧:Snowplow Analytics功能

    Snowplow Analytics→—

  6. 11 月 1 日 · 13 天前

    首頁標題改為「HelloFresh® Meal Kits | Free Breakfast for Life + 10 Free Meals」定位

    HelloFresh® Meal Kits | Get Free Steak + 10 Free Meals→HelloFresh® Meal Kits | Free Breakfast for Life + 10 Free Meals

設計

首屏畫面視覺分析與 :root CSS

濃綠底色承托緊湊超粗白色標題,右側餐食攝影鋪滿畫面,暖白下區與圓角素材延續親切消費品牌氣質。

首屏畫面預覽 · 點擊放大

首屏畫面講了什麼與轉化路徑

“Take Back Dinnertime!”

頂部橫排導航,綠色主區左置標題與按鈕,右鋪餐食攝影。

首屏畫面轉化路徑:左文右圖 + 真人攝影或實景影片 → 直接購買 / 查看定價 · 配合使用者數、星級或核心指標建立信任

色板 · 點擊複製

五維設計評分7.9 / 10
字體與排版
8.0
色彩與對比
8.0
構圖與留白
8.0
細節與工藝
8.0
風格辨識度
7.0

結構

字體
agrandir-tight-black / agrandir-tight-bold
首屏畫面版式
左文右圖
主視覺
真人攝影或實景影片
信任背書
使用者數、星級或核心指標
導航
頂部通欄導航
明暗與密度
深色 · 適中
圓角與層級
中圓角 · 細線分層
預覽 AI 設計說明全文(含 :root CSS 變量與版式規則)只寫風格參數,禁止復刻該產品的品牌名、標誌、文案與圖片
# 設計說明:高飽和潮酷(兼備柔和友好)

滿版高飽和品牌色背景、超大粗黑陳列字體與強對比按鈕,常見於創作者工具與潮流消費應用。

## 設計參數

```css
:root {
  --background: #f9f8f3;
  --surface: #057a46;
  --foreground: #242424;
  --muted-foreground: #ffffff;
  --accent: #78c900;
  --radius: 8px;
  --font-heading: "agrandir-tight-black", ui-sans-serif, system-ui, sans-serif;
  --font-body: "agrandir-tight-bold", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面積配比:背景 #F9F8F3(約 48%) · 面板 #057A46(約 35%) · 正文 #242424(約 5%) · 次要文字 #FFFFFF(約 4%) · 強調 #78C900(約 8%)。背景與面板占絕大部分面積,強調色只用於主按鈕與當前激活狀態。

## 版式與轉化結構

- 首屏畫面版式:左文右圖
- 導航結構:頂部通欄導航
- 明暗與密度:深色 · 適中
- 圓角與層級:中圓角;不用陰影,用細線與留白區分層級
- 主視覺載體:真人攝影或實景影片
- 轉化動作:直接購買 / 查看定價 · 信任背書採用使用者數、星級或核心指標
- 標題切入點:痛點消解與替代
- 首屏畫面元件特徵:資料指標欄
- 空間布局拆解:頂部橫排導航,綠色主區左置標題與按鈕,右鋪餐食攝影。
- 視覺特徵總結:濃綠底色承托緊湊超粗白色標題,右側餐食攝影鋪滿畫面,暖白下區與圓角素材延續親切消費品牌氣質。

## 避免

- 沈悶灰調企業配色
- 字號過小且對比度低的正文
- 過於嚴肅的密集企業表格

請按上面的設計參數與版式實現介面:顏色只用這些變量,強調色只給主要操作與當前狀態。只採用這種風格,禁止復刻任何參考產品的品牌名、標誌、文案與圖片。

問題與證據

HelloFresh 的網站造訪次數是多少?
Vaneform 估算 2026-09 網站造訪次數為 5.8M。造訪次數包含重複訪問,付費客戶數與收入需分別查看對應證據。來源

同分類研究對象

生活 / 美食與烹飪

這些產品屬於同一目錄分類。選型時請進一步核對客戶任務、功能與部署要求。