產品

Root

含 AI成熟標桿

為駕駛者提供主要依據駕駛行為定價的汽車保險,並支援通過應用管理保單及提交理賠。

joinroot.com Google Play App Store財務與金融 / 銀行、借貸與保險

AI 競品立項評估
電腦版
行動端
每月造訪次數
1.3M
上升1.7%較上月2026 年 10 月
公開營收
未公開
暫無公開營收證據
入門價
免費
沒有月付訂閱價
創作者
Root Insurance
@rootinsurance· 5,570 追蹤另有 1 位創作者
首次發布
10 年前
2016-07-27 · 估算

訪問

每月造訪次數資料截至 2026 年 10 月
事件12 個變化 · 1 個行銷動作

行銷動作

發布、搜尋與內容、引薦、促銷
  • Root reports $14M in net income for Q3 2026產品動態

    Root reported $14M in net income for Q3 2026 while investing in growth across pricing, technology, and distribution.

    11 月 4 日 · 12 天前X 原帖

    當時 每月造訪次數 1.3M同期還有 12 個動作
  • 在 Google Play 發布發布

    Car insurance app on your phone. Drive with Root. You could save hundreds.

    2017 年 3 月 29 日 · 9 年前發布頁

  • Root launched on Product Hunt發布

    Mobile-first car insurance; uses tech for cheaper rates

    2016 年 7 月 27 日 · 10 年前原文證據

商店資料

Google Play · App Store
Root: Better car insurance
Root: Better car insurance Google Playv357.0.0Everyone

Car insurance app on your phone. Drive with Root. You could save hundreds.

Root, IncFinance
最近更新 4 個月前
評分
★ 3.0838.1K 個評分
安裝規模
1,000,000+至少 1M 次安裝
價格與內購
免費無內購
首次上架
2017-03-29商店公開檔案
星級評分分布(1★–5★)5星佔比 43% · 1星差評 39%
5
43%
4
7%
3
5%
2
6%
1
39%
商店宣傳與介面截圖(6 張)
最近更新日誌 (v357.0.0)

This week's release contains a few bug fixes and performance updates.

Root is the car insurance for good drivers like you. Unlike other insurers, Root uses powerful tech to make car insurance easy, fast, and affordable. How do we do it? Our app is so smart, it actually gives you discounts based on how you drive. That means the safer you are, the more you can save. With smarter tech, better rates, fast claims, customizable coverage, and everything in an app, Root is the insurance good drivers deserve. See how much you could save with auto insurance that’s smarter, faster, simpler, and better—download the Root app today. Learn more at: https://www.root.com ------------------------------------------------------------- Why choose Root car insurance? • Over 1.5 million drivers already have Root • Rated “Excellent” on Trustpilot • Carvana Trusted Partner • Featured in Forbes, TechCrunch, Wired, The Washington Post, and Fortune Magazine Everything you get with Root • Earn the price you deserve based mostly on how you drive • Manage everything all in an app • Personalize your coverage • File a claim in minutes • Get 24/7 Roadside Assistance ------------------------------------------------------------- Root renters insurance: If you rent your house, condo, or apartment, you can get renters insurance starting at just $6/month. It covers your stuff when it's in your home and when it’s not (like your suitcase in a hotel), damage to your stuff from smoke or fire, a place to stay if your home is too damaged to live in, and even medical expenses if someone gets hurt in your home. And, it’s surprisingly cheap. Bundle with auto and have everything you need right in the app. ------------------------------------------------------------- Root Home Insurance: Get personalized protection for you, your home, and your belongings with Root Home. Your Root Home policy allows you to customize your homeowners coverage to best fit your needs, with easy payment setup and 24/7 customer service. Save on your homeowners insurance when you bundle with auto—it’s simple and convenient to bundle right in the Root app. ----------------------------------------------------------- Disclaimer for quotes: WE RESERVE THE RIGHT TO REFUSE TO QUOTE ANY INDIVIDUAL A PREMIUM RATE FOR THE INSURANCE ADVERTISED HEREIN. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. Disclaimer for savings, NE and CO customers only: Savings compared to Root rate without completion of test drive. Actual savings vary by channel of sale, test drive score, and rating factors. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. By submitting a review for Root Insurance to the app store, you are granting Root the right to utilize, publish, and distribute, without limitation, for advertising, marketing, or commercial purposes, without any payment to or further authorization by you. Copyright ROOT 2022. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Telematics is not used and resulting represented savings are not applicable in California. Referral program also not applicable in California. Visit joinroot.com/califaq for more information. Roadside Assistance purchased as separate coverage in CA.

App Store App Store
更新日期未同步
評分
評分未同步評分數未同步
上月新增評分
—
價格與內購
免費內購資料未同步
當前版本
—商店公開檔案

商店圖示、評分分布、安裝量級與宣傳截圖同步自 Apple App Store、Google Play 與 Chrome 應用商店。

流量來源

2026 年 10 月

訪問構成

管道

  • 展示廣告54%
  • 直接訪問23%
  • 自然搜尋8%
  • 外部引薦5%
  • 其他10%

國家/地區

  • 美國99%

搜尋

站點權重 —網域名稱註冊 2015-06-09

關鍵字月搜尋量
allstate430.5K
root183K
root insurance31.4K
root car insurance3,660
root insurance login2,750

流量資料:Vaneform

定價

公開價格:Free來源資料原文,方案結構在官網快照後識別。

頁面與變化

開始記錄於 2016-07-27

關鍵頁面

每週快照
www.joinroot.com/ 快照 2026-11-13

官方部落格與更新日誌

近期官方文章與版本動態
  • 2026-11-14官方部落格閱讀原文

    5 tips for switching car insurance companies

    February 18, 2019 5 essential tips for switching your car insurance company Updated: 2/28/2020 Changing your car insurance company is not as complicated as you might think, and switching could amount to big savings that are worth a small ha

  • 2026-11-14官方部落格閱讀原文

    How to choose a car insurance deductible

    December 31, 2019 Choosing a deductible Your car insurance deductible is one factor that puts you in control of how much you pay in premium—or, in plain English—how much you pay for your car insurance rate. In the Root app, you can instantl

  • 2026-11-14官方部落格閱讀原文

    How much coverage do I really need?

    November 7, 2018 How much coverage do you really need? Everyone’s situation is different, so we can’t tell you how much coverage is enough. But, Root Insurance app can help you figure out your needs and understand coverage types, so you can

  • 2026-11-14官方部落格閱讀原文

    Why did my car insurance go up

    May 18, 2018 Why your car insurance rate changes If you've ever opened an insurance renewal letter and been surprised or confused—we understand. We've all been there, too. Knowing the most common reasons why your car insurance rate fluctuat

變化

  1. 11 月 12 日 · 3 天前

    不再提到產品形態:Android 應用功能

    android→—

    當時 每月造訪次數 1.3M同期還有 12 個動作
  2. 11 月 12 日 · 3 天前

    新增產品形態:開放 API功能

    —→api

    當時 每月造訪次數 1.3M同期還有 12 個動作
  3. 11 月 1 日 · 15 天前

    新增採用技術棧:Adobe Audience Manager功能

    —→Adobe Audience Manager

    當時 每月造訪次數 1.3M同期還有 12 個動作
  4. 11 月 1 日 · 15 天前

    新增採用技術棧:Appsflyer功能

    —→Appsflyer

    當時 每月造訪次數 1.3M同期還有 12 個動作
  5. 11 月 1 日 · 15 天前

    新增採用技術棧:Criteo功能

    —→Criteo

    當時 每月造訪次數 1.3M同期還有 12 個動作
  6. 11 月 1 日 · 15 天前

    新增採用技術棧:Facebook Pixel功能

    —→Facebook Pixel

    當時 每月造訪次數 1.3M同期還有 12 個動作

設計

首屏畫面視覺分析與 :root CSS

深藍漸層背景襯托左側白色粗體標題與橙色行動按鈕,右側以疊放的手機產品畫面強化品牌體驗,下方附有使用者規模背書。

首屏畫面預覽 · 點擊放大

首屏畫面講了什麼與轉化路徑

“Car insurance made simple”

頂部橫向導航;主體採用左文右圖布局,左側依次放置標題、說明、橙色按鈕與使用者指標,右側疊放手機介面。

首屏畫面轉化路徑:左文右圖 + 產品介面截圖或元件示意 → 免費開始 / 立即註冊 · 配合使用者頭像疊放與評語建立信任

色板 · 點擊複製

五維設計評分7.7 / 10
字體與排版
8.0
色彩與對比
8.0
構圖與留白
8.0
細節與工藝
8.0
風格辨識度
6.0

結構

字體
Root Sans
首屏畫面版式
左文右圖
主視覺
產品介面截圖或元件示意
信任背書
使用者頭像疊放與評語
導航
頂部通欄導航
明暗與密度
深色 · 留白多
圓角與層級
中圓角 · 細線分層
預覽 AI 設計說明全文(含 :root CSS 變量與版式規則)只寫風格參數,禁止復刻該產品的品牌名、標誌、文案與圖片
# 設計說明:企業穩重(兼備柔和友好)

藍色系、規範網格、客戶標誌牆與合規徽章,強調可信。

## 設計參數

```css
:root {
  --background: #303d67;
  --surface: #ffffff;
  --foreground: #ffffff;
  --muted-foreground: #dce3f1;
  --accent: #ff5715;
  --radius: 8px;
  --font-heading: "Root Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Root Sans", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面積配比:背景 #303D67(約 74%) · 面板 #FFFFFF(約 8%) · 正文 #FFFFFF(約 12%) · 次要文字 #DCE3F1(約 3%) · 強調 #FF5715(約 3%)。背景與面板占絕大部分面積,強調色只用於主按鈕與當前激活狀態。

## 版式與轉化結構

- 首屏畫面版式:左文右圖
- 導航結構:頂部通欄導航
- 明暗與密度:深色 · 留白多
- 圓角與層級:中圓角;不用陰影,用細線與留白區分層級
- 主視覺載體:產品介面截圖或元件示意
- 轉化動作:免費開始 / 立即註冊 · 信任背書採用使用者頭像疊放與評語
- 標題切入點:痛點消解與替代
- 首屏畫面元件特徵:首屏畫面大幅產品介面、資料指標欄、懸浮多卡片
- 空間布局拆解:頂部橫向導航;主體採用左文右圖布局,左側依次放置標題、說明、橙色按鈕與使用者指標,右側疊放手機介面。
- 視覺特徵總結:深藍漸層背景襯托左側白色粗體標題與橙色行動按鈕,右側以疊放的手機產品畫面強化品牌體驗,下方附有使用者規模背書。

## 避免

- 俏皮插畫
- 高飽和撞色
- Visual novelty that obscures the value proposition

請按上面的設計參數與版式實現介面:顏色只用這些變量,強調色只給主要操作與當前狀態。只採用這種風格,禁止復刻任何參考產品的品牌名、標誌、文案與圖片。

問題與證據

Root 的網站造訪次數是多少?
Vaneform 估算 2026-10 網站造訪次數為 1.3M。造訪次數包含重複訪問,付費客戶數與收入需分別查看對應證據。來源
Root 是什麼產品,支援哪些平台?
Root 歸屬「銀行、借貸與保險」市場領域:為駕駛者提供主要依據駕駛行為定價的汽車保險,並支援通過應用管理保單及提交理賠。。 支援平台包括:行動應用、開放 API。

同分類研究對象

財務與金融 / 銀行、借貸與保險

這些產品屬於同一目錄分類。選型時請進一步核對客戶任務、功能與部署要求。