產品

Noom

含 AI成熟標桿

Noom為希望減重並改善健康習慣的人提供結合行為心理學、教練支援和醫療服務的數字健康平台。

noom.com Google Play健康 / 飲食與營養

AI 競品立項評估
電腦版
行動端
每月造訪次數
1.9M
下降8.0%較上月2026 年 9 月
公開營收
未公開
暫無公開營收證據
入門價
免費
沒有月付訂閱價
創作者
Noom
@noom· 23.6K 追蹤另有 1 位創作者
首次發布
15 年前
2011-03-16 · 估算

訪問

每月造訪次數資料截至 2026 年 9 月
事件21 個變化

行銷動作

發布、搜尋與內容、引薦、促銷
  • Noom launched on Product Hunt發布

    Get life-long weight-loss results

    2019 年 5 月 6 日 · 7 年前原文證據

  • Noom launched on Product Hunt發布

    Changing your body starts by changing your brain

    2017 年 1 月 6 日 · 9 年前原文證據

  • Noom launched on Show HN(1 分)發布

    Noom Weight v2

    2013 年 12 月 5 日 · 12 年前原文證據

  • Noom launched on Show HN(2 分 · 1 評論)發布

    A simpler way to lose weight

    2013 年 2 月 26 日 · 13 年前原文證據

  • 在 Google Play 發布發布

    Healthy habits for weight loss—track calories, food, workouts, & GLP-1 progress

    2011 年 3 月 16 日 · 15 年前發布頁

商店資料

Google Play
Noom: Weight Loss & GLP-1 Care
Noom: Weight Loss & GLP-1 Care Google Playv14.26.0Everyone

Healthy habits for weight loss—track calories, food, workouts, & GLP-1 progress

Noom, Inc.Health & Fitness
最近更新 4 個月前
評分
★ 4.08314.3K 個評分
安裝規模
10,000,000+至少 10M 次安裝
價格與內購
免費內購 $0.99 - $199.00 per item
首次上架
2011-03-16商店公開檔案
星級評分分布(1★–5★)5星佔比 66% · 1星差評 14%
5
66%
4
9%
3
6%
2
5%
1
14%
商店宣傳與介面截圖(8 張)

Build healthy habits that last with Noom. Noom helps you eat better, move more, and feel more in control of your health – without the pressure or guilt. Track steps. Log meals with AI. Scan your face and body for instant health insights. Earn rewards for showing up daily. Whether you're just getting started or ready for more structured support like coaching or medication, Noom meets you where you are. Millions have used Noom to lose weight, improve health, and make lasting changes. Rooted in psychology. Backed by science. Choose the personalized plan that’s right for you. FEATURES - AI food logging with 1M+ food items, calorie & macro tracking - Step tracking & rewards - Access to GLP-1 meds, if eligible - Body scans for real-time insights - Proactive Health tools, including at-home biomarker labs and personalized recommendations - Meal plans & dietitian-backed recipes - Noom Move: 1,000+ fitness, stretching & meditation classes - Daily lessons on psychology, habits, & behavior change - Supportive communities (“Circles”) - Sync with Apple Health, Fitbit, Garmin, Withings & more - Optional 1:1 coaching What people are saying: “An evidence-based lifestyle behavior change program.” - Mashable “Focuses on the mental aspect of weight loss.” - TODAY “Psychologically-powered wellness platform.” - RollingStone “Helped me reimagine my food choices without forcing me to completely cut out any foods.” - Healthline NOOM WEIGHT A sustainable weight loss program to help you change the habits behind your health through lessons & science-backed tools. - Avg. weight loss: 15.5 lbs in 16 weeks - 2x more effective than trying to lose weight alone - 95% say it’s a long-term solution - 98% say it changed their habits for good - Supports intermittent fasting & behavior-based food logging - Stay consistent with coaches, content & community Plans start at $17 a month.¹ NOOM MED Combine proven GLP-1 meds with the tools and support to lose weight and keep it off – long after the meds. - If eligible, access trusted GLP-1s like Ozempic®², Wegovy®, Zepbound®³ or Mounjaro®³ - Or choose Noom GLP-1Rx with SmartDose, a personalized dosing system designed for a smoother, more effective GLP-1 experience - Meds shipped to your door in 7 days,⁴ if prescribed⁵ - Microdose GLP-1 options available, designed to deliver effective results and minimize side effects - 100% online access to doctors & health coaches - GLP-1 Companion Program with Muscle Defense™ to lose fat, protect muscle, & build healthy habits - Users lose 48% more weight in 6 months vs. GLP-1s alone⁶ Plans start at $69 a month.⁷ ¹ Based on annual auto-renewing plan for $209 USD. All prices are prior to any applicable sales tax or discounts. In 4 weeks the typical Noom user can expect to lose 1-2 lbs per week. Noom results involve maintaining a healthy diet and exercise changes. Individual results may vary ² Ozempic is not FDA approved to treat obesity or for weight loss ³ Eli Lilly and Company has not authorized this content. Not all customers will medically qualify for prescription medications. Pricing based on 2.5 mg Zepbound vials and injector pens starting dose. Pricing will vary based on dosage ⁴ Medication delivery in 7 days is only available for compounded medications. Not all customers will medically qualify for prescription medications. Compounded medications are produced in an FDA-registered facility but not reviewed by the FDA for safety, efficacy or quality ⁵ Medications require consultation and prescription by clinician through Noom platform. Not all customers will qualify for prescription ⁶ Based on a retrospective study of self-reported data of pounds lost for active versus passive users who were offered the Noom program when being prescribed an early stage GLP-1 ⁷ Pricing based on the 1st month subscription fee only and does not include the cost of medications For CCPA: "Do Not Sell" Policy for California Residents, see https://www.noom.com/ccpa-do-not-sell/

商店圖示、評分分布、安裝量級與宣傳截圖同步自 Apple App Store、Google Play 與 Chrome 應用商店。

流量來源

2026 年 9 月

訪問構成

管道

  • 付費搜尋18%
  • 直接訪問16%
  • 社交媒體16%
  • 展示廣告14%
  • 其他36%

國家/地區

  • 美國81%
  • 加拿大3%
  • 英國2%
  • 澳洲1%
  • 德國1%

搜尋

站點權重 75網域名稱註冊 1997-12-03

關鍵字月搜尋量
noom52.1K
tai chi walking34.9K
noom login3,730
noom med3,210
noom glp 11,200

流量資料:Vaneform

定價

尚未識別出定價頁,或該頁面沒有公開價格。

頁面與變化

開始記錄於 2017-01-06

關鍵頁面

每週快照

官方部落格與更新日誌

近期官方文章與版本動態

變化

  1. 11 月 1 日 · 13 天前

    首頁主標題(H1)改為「Meds to lose the weight. Noom to keep it off.」定位

    Go Micro for Big Results→Meds to lose the weight. Noom to keep it off.

  2. 11 月 1 日 · 13 天前

    新增採用技術棧:AOS功能

    —→AOS

  3. 11 月 1 日 · 13 天前

    新增採用技術棧:Amazon CloudFront功能

    —→Amazon CloudFront

  4. 11 月 1 日 · 13 天前

    新增採用技術棧:Amazon Web Services功能

    —→Amazon Web Services

  5. 11 月 1 日 · 13 天前

    移除技術棧:Animate.css功能

    Animate.css→—

  6. 11 月 1 日 · 13 天前

    移除技術棧:Divi功能

    Divi→—

設計

首屏畫面視覺分析與 :root CSS

深綠人物攝影承托白色大號襯線標題,右側白色圓角卡配黑色膠囊按鈕與手機介面,形成清晰轉化層級。

首屏畫面預覽 · 點擊放大

首屏畫面講了什麼與轉化路徑

“Meds to lose the weight. Noom to keep it off.”

全幅人物攝影鋪底,左下放大標題,右側縱排兩張產品操作卡。

首屏畫面轉化路徑:左文右圖 + 真人攝影或實景影片 → 免費開始 / 立即註冊

色板 · 點擊複製

五維設計評分7.9 / 10
字體與排版
8.0
色彩與對比
8.0
構圖與留白
8.0
細節與工藝
8.0
風格辨識度
7.0

結構

字體
Georgia / Arial
首屏畫面版式
左文右圖
主視覺
真人攝影或實景影片
信任背書
無顯式背書
導航
頂部通欄導航
明暗與密度
深色 · 適中
圓角與層級
中圓角 · 有陰影
預覽 AI 設計說明全文(含 :root CSS 變量與版式規則)只寫風格參數,禁止復刻該產品的品牌名、標誌、文案與圖片
# 設計說明:雜誌排版(兼備柔和友好)

大號襯線標題、窄閱讀欄與編輯式分欄,像一份刊物。

## 設計參數

```css
:root {
  --background: #27362b;
  --surface: #ffffff;
  --foreground: #191818;
  --muted-foreground: #34464b;
  --accent: #cbe3b4;
  --radius: 8px;
  --font-heading: "Georgia", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面積配比:背景 #27362B(約 46%) · 面板 #FFFFFF(約 28%) · 正文 #191818(約 5%) · 次要文字 #34464B(約 3%) · 強調 #CBE3B4(約 18%)。背景與面板占絕大部分面積,強調色只用於主按鈕與當前激活狀態。

## 版式與轉化結構

- 首屏畫面版式:左文右圖
- 導航結構:頂部通欄導航
- 明暗與密度:深色 · 適中
- 圓角與層級:中圓角;用陰影區分層級
- 主視覺載體:真人攝影或實景影片
- 轉化動作:免費開始 / 立即註冊
- 標題切入點:結果與速度承諾
- 首屏畫面元件特徵:首屏畫面大幅產品介面
- 空間布局拆解:全幅人物攝影鋪底,左下放大標題,右側縱排兩張產品操作卡。
- 視覺特徵總結:深綠人物攝影承托白色大號襯線標題,右側白色圓角卡配黑色膠囊按鈕與手機介面,形成清晰轉化層級。

## 避免

- 圖示堆砌
- 霓虹色
- Neon cyber accents

請按上面的設計參數與版式實現介面:顏色只用這些變量,強調色只給主要操作與當前狀態。只採用這種風格,禁止復刻任何參考產品的品牌名、標誌、文案與圖片。

問題與證據

Noom 的網站造訪次數是多少?
Vaneform 估算 2026-09 網站造訪次數為 1.9M。造訪次數包含重複訪問,付費客戶數與收入需分別查看對應證據。來源

同分類研究對象

健康 / 飲食與營養

這些產品屬於同一目錄分類。選型時請進一步核對客戶任務、功能與部署要求。