產品

The RealReal

頭部巨獸

The RealReal 為買賣二手奢侈品的人提供包袋、珠寶和服裝的交易及寄售服務。

therealreal.com App Store Google Play電商與零售 / 交易市場

AI 競品立項評估
電腦版
行動端
每月造訪次數
22.4M
上升4.7%較上月2026 年 9 月
公開營收
未公開
暫無公開營收證據
入門價
免費
沒有月付訂閱價
首次發布
13 年前
2013-01-04 · 估算

訪問

每月造訪次數資料截至 2026 年 9 月

行銷動作

發布、搜尋與內容、引薦、促銷
  • 在 Google Play 發布發布

    Buy & sell authenticated luxury fashion, handbags, watches and fine jewelry.

    2016 年 6 月 19 日 · 10 年前發布頁

  • The RealReal launched on Product Hunt發布

    Luxury designer consignment.

    2014 年 10 月 14 日 · 12 年前原文證據

  • 在 App Store 發布發布

    The RealReal is the world’s largest marketplace for authenticated luxury resale where you can buy and sell items from top designers across women’s, men’s and kid’s fashion, fine jewelry and watches, collectibles and home. Shoppers enjoy up

    2013 年 1 月 4 日 · 13 年前發布頁

商店資料

App Store · Google Play
The RealReal - Buy+Sell Luxury
TheRealReal Inc.ShoppingLifestyle
最近更新 4 個月前
評分
★ 4.8286.8K 個評分
上月新增評分
—
價格與內購
免費內購資料未同步
首次上架
2013-01-04255 MB
星級評分分布(1★–5★)5星佔比 91% · 1星差評 2%
5
91%
4
4%
3
1%
2
1%
1
2%
商店宣傳與介面截圖(7 張)
最近更新日誌 (v3.69.0)

Hello TRR customers! In this release: - We've squashed some bugs and updated the app to make your experience more enjoyable Feedback? Let's chat. Send us an email at feedback@therealreal.com and tell us what you think.

The RealReal is the world’s largest marketplace for authenticated luxury resale where you can buy and sell items from top designers across women’s, men’s and kid’s fashion, fine jewelry and watches, collectibles and home. Shoppers enjoy up to 90% off retail prices and sellers earn up to 70% of commission when they sell. The RealReal offers international shipping to 61 countries 
SHOPPING ON THE REALREAL All items for sale on The RealReal are authenticated by an in-house team of luxury experts including certified gemologists, horologists, apparel specialists, and handbag experts. Each item is 100% guaranteed for authenticity. Returns are accepted for apparel, footwear, jewelry, and watches. Over 10,000 items hit the app each day, from Louis Vuitton handbags to Gucci clutches and Rolex watches. The RealReal is an industry leader in sustainability as well, firmly believing in shopping responsibly and the positive impact of recirculating luxury items. 
SELLING YOUR LUXURY ITEMS ON THE REALREAL Selling your designer clothing and accessories on The RealReal is effortless. Luxury Managers in 20 U.S. markets consult with consignors virtually or in person and review the items they wish to sell. Alternatively, consignors may choose to send their items to us for free. Most items sell within thirty days, and consignors receive payments once a month.    Download The RealReal app today to get started buying or selling authenticated luxury items within minutes.

The RealReal: Luxury Resale
The RealReal: Luxury Resale Google Playv2.52.0Everyone

Buy & sell authenticated luxury fashion, handbags, watches and fine jewelry.

The RealRealShopping
最近更新 3 個月前
評分
★ 4.791,625 個評分
安裝規模
500,000+至少 500K 次安裝
價格與內購
免費無內購
首次上架
2016-06-19商店公開檔案
星級評分分布(1★–5★)5星佔比 90% · 1星差評 3%
5
90%
4
6%
3
1%
2
1%
1
3%
商店宣傳與介面截圖(4 張)
最近更新日誌 (v2.52.0)

Hello TRR customers! In this release, we've added some features and fixed some bugs to improve your experience. Feedback? Let's chat. Send us an email at feedback@therealreal.com and tell us what you think.

# The RealReal – Buy & Sell Authenticated Luxury The RealReal is the world's largest marketplace for authenticated luxury resale. Discover thousands of designer handbags, luxury watches, fine jewelry, clothing, shoes, accessories, collectibles, and home décor from the world's most sought-after brands—all authenticated by luxury experts before they reach you. Shop luxury for less with savings of up to 90% off retail, or turn your designer items into earnings by selling with confidence. With international shipping to more than 60 countries, buying and selling luxury has never been easier. ## Shop Authenticated Luxury Browse a constantly updated selection of premium fashion and accessories from iconic brands including Louis Vuitton, Chanel, Gucci, Hermès, Prada, Dior, Cartier, Rolex, Tiffany & Co., Saint Laurent, Bottega Veneta, Balenciaga, and hundreds more. Every item is authenticated by our in-house team of luxury specialists, including certified gemologists, horologists, handbag experts, and fashion authenticators, so you can shop with confidence. ### Why shoppers choose The RealReal • Every item is professionally authenticated and backed by our authenticity guarantee. • Save up to 90% compared to retail prices. • Discover over 10,000 new luxury items added every day. • Shop designer handbags, luxury watches, fine jewelry, apparel, shoes, accessories, collectibles, and home. • Easy returns on eligible apparel, footwear, jewelry, and watches. • Secure checkout and international shipping. Whether you're searching for a vintage Chanel bag, a Rolex timepiece, Gucci sneakers, or everyday designer fashion, you'll find exceptional luxury at outstanding value. ## Sell Designer Items with Confidence Selling luxury has never been simpler. Our team helps you consign designer clothing, handbags, watches, jewelry, shoes, and accessories with a seamless experience from start to finish. Choose the option that works best for you: • Schedule a virtual or in-person appointment with a Luxury Manager in select U.S. markets. • Ship your items to us for free. • Let our experts photograph, authenticate, price, and sell your items. • Receive monthly payments as your items sell. Most eligible items sell within approximately 30 days, helping you turn your luxury wardrobe into cash with minimal effort. ## Shop Sustainably Luxury resale is better for your wallet and better for the planet. By extending the life of authenticated luxury goods, you're helping reduce waste while giving exceptional designer pieces a second life. ## Download The RealReal Today Whether you're buying your next luxury handbag, selling designer fashion, searching for authenticated watches, or discovering one-of-a-kind fine jewelry, The RealReal makes luxury resale simple, trusted, and rewarding. Download The RealReal today and start shopping or selling authenticated luxury in minutes.

商店圖示、評分分布、安裝量級與宣傳截圖同步自 Apple App Store、Google Play 與 Chrome 應用商店。

流量來源

2026 年 9 月

訪問構成

管道

  • 直接訪問46%
  • 付費搜尋21%
  • 自然搜尋14%
  • 展示廣告5%
  • 其他14%

國家/地區

  • 美國91%
  • 加拿大2%
  • 英國1%
  • 南韓1%
  • 澳洲1%

搜尋

站點權重 77網域名稱註冊 2011-03-18

關鍵字月搜尋量
the real real248.1K
realreal116.8K
real real92.2K
therealreal89.5K
trr76.1K

流量資料:Vaneform

定價

尚未識別出定價頁,或該頁面沒有公開價格。

頁面與變化

開始記錄於 2014-10-14

關鍵頁面

每週快照

變化

開始記錄以來,定價、方案與定位都沒有變化。

設計

首屏畫面視覺分析與 :root CSS

白底配黑色頂欄與簡潔文字導航,SuisseIntl 無襯線字體搭配細邊框搜尋框和淺黃綠色 SELL 按鈕;主視覺圖片載入失敗,首屏畫面下方僅見空白與破圖示記。

首屏畫面預覽 · 點擊放大

首屏畫面講了什麼與轉化路徑

“The RealReal — Buy and sell authenticated luxury”

頂端黑色促銷條下方為配送提示與橫向導航,搜尋框居中偏右,大片留白區域原計畫承載主視覺。

首屏畫面轉化路徑:標題下方大幅產品介面 + 產品介面截圖或元件示意 → 免費開始 / 立即註冊

色板 · 點擊複製

五維設計評分4.0 / 10
字體與排版
5.0
色彩與對比
5.0
構圖與留白
3.0
細節與工藝
3.0
風格辨識度
4.0

結構

字體
SuisseIntl
主視覺
產品介面截圖或元件示意
信任背書
無顯式背書
導航
頂部通欄導航
明暗與密度
淺色 · 留白多
圓角與層級
直角 · 細線分層
預覽 AI 設計說明全文(含 :root CSS 變量與版式規則)只寫風格參數,禁止復刻該產品的品牌名、標誌、文案與圖片
# 設計說明:極簡單色(兼備企業穩重)

黑白灰加一個強調色,細線分隔,大量留白,靠字號與字重分層級。

## 設計參數

```css
:root {
  --background: #ffffff;
  --surface: #f3f3f3;
  --foreground: #000000;
  --muted-foreground: #333333;
  --accent: #e6f0a5;
  --radius: 0px;
  --font-heading: "SuisseIntl", ui-sans-serif, system-ui, sans-serif;
  --font-body: "SuisseIntl", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面積配比:背景 #FFFFFF(約 74%) · 面板 #F3F3F3(約 15%) · 正文 #000000(約 6%) · 次要文字 #333333(約 3%) · 強調 #E6F0A5(約 2%)。背景與面板占絕大部分面積,強調色只用於主按鈕與當前激活狀態。

## 版式與轉化結構

- 首屏畫面版式:標題下方大幅產品介面
- 導航結構:頂部通欄導航
- 明暗與密度:淺色 · 留白多
- 圓角與層級:直角;不用陰影,用細線與留白區分層級
- 主視覺載體:產品介面截圖或元件示意
- 轉化動作:免費開始 / 立即註冊
- 標題切入點:品類定位錨點
- 首屏畫面元件特徵:居中輸入框
- 空間布局拆解:頂端黑色促銷條下方為配送提示與橫向導航,搜尋框居中偏右,大片留白區域原計畫承載主視覺。
- 視覺特徵總結:白底配黑色頂欄與簡潔文字導航,SuisseIntl 無襯線字體搭配細邊框搜尋框和淺黃綠色 SELL 按鈕;主視覺圖片載入失敗,首屏畫面下方僅見空白與破圖示記。

## 避免

- 多種強調色並用
- 漸層背景
- 重陰影

請按上面的設計參數與版式實現介面:顏色只用這些變量,強調色只給主要操作與當前狀態。只採用這種風格,禁止復刻任何參考產品的品牌名、標誌、文案與圖片。

問題與證據

The RealReal 的網站造訪次數是多少?
Vaneform 估算 2026-09 網站造訪次數為 22.4M。造訪次數包含重複訪問,付費客戶數與收入需分別查看對應證據。來源

同分類研究對象

電商與零售 / 交易市場

這些產品屬於同一目錄分類。選型時請進一步核對客戶任務、功能與部署要求。