產品

Vivino

含 AI成熟標桿

Vivino 為葡萄酒愛好者提供酒標掃描、社群評分、個人化推薦及葡萄酒購買服務。

vivino.com Google Play App Store電商與零售 / 購物助手與優惠

AI 競品立項評估
電腦版
行動端
每月造訪次數
3.6M
上升0.5%較上月2026 年 10 月
公開營收
未公開
暫無公開營收證據
入門價
免費
沒有月付訂閱價
創作者
Heini Zachariassen
@heinizach· 13.9K 追蹤
首次發布
15 年前
2010-11-28 · 估算

訪問

每月造訪次數資料截至 2026 年 10 月
事件11 個變化

行銷動作

發布、搜尋與內容、引薦、促銷
  • Vivino launched on Product Hunt發布

    Never forget another wine

    2014 年 11 月 12 日 · 12 年前原文證據

  • Vivino launched on Product Hunt發布

    Discover new wine

    2014 年 3 月 3 日 · 12 年前原文證據

  • 在 App Store 發布發布

    Vivino helps you discover, choose, and buy the right wine. Join over 70 million wine lovers who use Vivino to scan labels, track their tastes with ratings, and buy wines directly in the app. From casual sippers to seasoned collectors, Vivin

    2011 年 1 月 18 日 · 15 年前發布頁

  • 在 Google Play 發布發布

    Scan any bottle and discover ratings, reviews, and food pairings.

    2010 年 11 月 28 日 · 15 年前發布頁

商店資料

Google Play · App Store
Vivino: Drink the Right Wine
Vivino: Drink the Right Wine Google Playv2026.31.0Teen

Scan any bottle and discover ratings, reviews, and food pairings.

Vivino ApSFood & Drink
最近更新 4 個月前
評分
★ 4.69231.4K 個評分
安裝規模
10,000,000+至少 10M 次安裝
價格與內購
免費內購 $4.99 - $57.00 per item
首次上架
2010-11-28商店公開檔案
星級評分分布(1★–5★)5星佔比 77% · 1星差評 1%
5
77%
4
19%
3
1%
2
1%
1
1%
商店宣傳與介面截圖(8 張)
最近更新日誌 (v2026.31.0)

The newest version of the app allows you to control your Followers list even more so you can stay safe while using Vivino. You can prevent unwanted users from following you and seeing your profile, as well as manage blocked users from your settings. As always, if you have any feedback or suggestions, please let us know.

Vivino’s wine app helps you discover, choose, and buy the right wine. Join over 70 million wine lovers who rely on Vivino’s wine finder and wine identifier to build a smart wine cellar inventory, log every wine rating, and stay on top of their wine cellar collection with our effortless wine tracker. From casual red wine sippers to seasoned sommeliers and natural wine collectors, Vivino helps you explore the world of wine online with millions of wine ratings and reviews from wine tastings across 16 million wines, 245,000 wineries, and over 500 wine sellers. From Label Scanner To Wine Searcher • Snap any wine label or list to instantly reveal wine rating, reviews, and food pairings, then use our wine finder to pinpoint the ideal wine bottle for your taste. Buy the Right Wine • Shop wines in-app through our online store of vetted wine merchants, get personalized picks from 70 million wine shopper ratings, and alcohol delivery with a first-order online shopping discount. Understand your Wine Tastes • Log the grapes, styles, and wine making regions you love or loathe to unlock personalized wine drinking suggestions and a Match for You score predicting your taste. Your Personal Wine Journal • Capture every wine tasting from your Vivino wine subscription with personal ratings, reviews, and tasting notes, and mark favorite drinks to preserve the memories behind each wine bottle. Wine Tracker • Vivino’s wine tracker lets you add bottles to your wine cellar, view ideal drinking windows, and sort your collection by quantity, vintage, or readiness to drink. From scanning to drinking wine, Vivino is your one-stop shop for discovering, learning about, and drinking the right wine for every occasion. Need help or have a question? Email us at support@vivino.com so we can reply directly, as we cannot respond to questions left in Google Play reviews.

Vivino: Drink The Right Wine
Vivino: Drink The Right Wine App Storev2026.30.017+
Vivino ApSFood & DrinkShopping· 支援 14 種語言
最近更新 4 個月前
評分
★ 4.84133.3K 個評分
上月新增評分
—
價格與內購
免費內購資料未同步
首次上架
2011-01-18235 MB
星級評分分布(1★–5★)5星佔比 89% · 1星差評 1%
5
89%
4
9%
3
1%
2
0%
1
1%
最近更新日誌 (v2026.30.0)

What's new: - Your digital Cellar got a big upgrade. Get a complete overview of your wines broken down type, grapes, regions and drinking windows - Your personal AI Sommelier got a facelift. It's now quicker to respond, knows more about your history and has a new look. - Finding wines to buy just got easier. Our revamped Shop screen has a fresh new design, faster browsing, and better search for buyable wines. - Share your rating with friends outside the Vivino app. Turn it into a post in one tap, because wine is more fun when you share it.

Vivino helps you discover, choose, and buy the right wine. Join over 70 million wine lovers who use Vivino to scan labels, track their tastes with ratings, and buy wines directly in the app. From casual sippers to seasoned collectors, Vivino makes it easy to explore the world of wine with millions of ratings and reviews across 16 million wines, 245,000 wineries, and over 500 shoppable merchants. Scan, Search, and Find Your Next Favorite • Snap a photo of any wine label to unlock ratings, reviews, tasting notes, and food pairings • Scan full restaurant wine lists to quickly spot the best bottles for your taste • Search by grape, region, style, or dish – from Cabernet to Caldo Verde Buy the Right Wine • Shop for wine directly in the app from Vivino’s vetted network of top-rated wine merchants • Get personalized wine picks based on your taste and insights from 70 million wine lovers • Get money off your first order just for giving us a try Understand your Tastes • Record which styles, grapes, and regions you love (or loathe!) • Get personalized suggestions based on your wine ratings and preferences • See a ‘Match for You’ score for whether you’ll like the wine or not Your Personal Wine Journal • Keep a record of every wine you’ve tried, with your own ratings, reviews, and notes • Mark wines as favorites and track the memories tied to each bottles Track Your Collection • Add bottles to your cellar to keep track of what you own and when to drink them • Sort by quantity, vintage, or drinking status to manage your collection over time Join the World’s Largest Wine Community • Learn from 70 million wine lovers who share real reviews, photos, and insights • Follow friends and experts to discover new favorites • Share your own experiences through ratings, photos, and tasting notes Stay in the Know • Get alerts for discounts, personalized picks, and order updates • Receive weekly highlights with new wines that match your profile From scanning to sipping, Vivino is your one-stop shop for discovering, learning about, and enjoying the right wine for every occasion. • Privacy policy: https://www.vivino.com/privacy • Terms of use: https://www.vivino.com/terms Please note that we’re unable to respond to questions or comments left in App Store reviews. For support or assistance, contact us at support@vivino.com.

商店圖示、評分分布、安裝量級與宣傳截圖同步自 Apple App Store、Google Play 與 Chrome 應用商店。

流量來源

2026 年 10 月

訪問構成

管道

  • 自然搜尋58%
  • 直接訪問27%
  • 外部引薦5%
  • 付費搜尋5%
  • 其他5%

國家/地區

  • 美國20%
  • 法國9%
  • 義大利7%
  • 英國6%
  • 巴西5%

搜尋

站點權重 80網域名稱註冊 2007-10-25

關鍵字月搜尋量
daily red290.2K
vivino48.5K
vivino+3,310
tenuta rocca neira420
shini alexandruli vivino380

流量資料:Vaneform

定價

Premium
未知

試用:未提供 · 觀察於 2026-11-11 · 原定價頁

最近一次價格變化 · 11 月 11 日:新增方案 Premium查看變化記錄

頁面與變化

開始記錄於 2014-03-03

關鍵頁面

每週快照

變化

  1. 11 月 11 日 · 3 天前

    新增產品形態:網頁端功能

    —→web

    當時 每月造訪次數 3.6M同期還有 10 個動作
  2. 11 月 11 日 · 3 天前

    新增方案 Premium方案

    —→—

    當時 每月造訪次數 3.6M同期還有 10 個動作
  3. 11 月 1 日 · 13 天前

    首頁主標題(H1)改為「Shop top-rated wines」定位

    Bestsellers in Nevada→Shop top-rated wines

    當時 每月造訪次數 3.6M同期還有 10 個動作
  4. 11 月 1 日 · 13 天前

    新增採用技術棧:AppNexus功能

    —→AppNexus

    當時 每月造訪次數 3.6M同期還有 10 個動作
  5. 11 月 1 日 · 13 天前

    新增採用技術棧:Criteo功能

    —→Criteo

    當時 每月造訪次數 3.6M同期還有 10 個動作
  6. 11 月 1 日 · 13 天前

    移除技術棧:Google Publisher Tag功能

    Google Publisher Tag→—

    當時 每月造訪次數 3.6M同期還有 10 個動作

設計

首屏畫面視覺分析與 :root CSS

白底商品目錄以整齊的四列酒款卡片呈現,深色無襯線標題搭配綠色圓角購買按鈕,評分與價格資訊清楚可讀。

首屏畫面預覽 · 點擊放大

首屏畫面講了什麼與轉化路徑

“Popular in Utah”

頂部雙層導航下排列商品標題與四列酒款卡片,商品圖、評分價格和綠色加入按鈕縱向對齊。

首屏畫面轉化路徑:標題下方大幅產品介面 + 真人攝影或實景影片 → 首屏畫面直接輸入或試用 · 配合使用者頭像疊放與評語建立信任

色板 · 點擊複製

五維設計評分6.9 / 10
字體與排版
7.0
色彩與對比
7.0
構圖與留白
8.0
細節與工藝
7.0
風格辨識度
5.0

結構

字體
GraphikWeb
主視覺
真人攝影或實景影片
信任背書
使用者頭像疊放與評語
導航
頂部通欄導航
明暗與密度
淺色 · 適中
圓角與層級
大圓角 · 細線分層
預覽 AI 設計說明全文(含 :root CSS 變量與版式規則)只寫風格參數,禁止復刻該產品的品牌名、標誌、文案與圖片
# 設計說明:企業穩重(兼備柔和友好)

藍色系、規範網格、客戶標誌牆與合規徽章,強調可信。

## 設計參數

```css
:root {
  --background: #ffffff;
  --surface: #f2f2f2;
  --foreground: #111111;
  --muted-foreground: #777777;
  --accent: #00845f;
  --radius: 16px;
  --font-heading: "GraphikWeb", ui-sans-serif, system-ui, sans-serif;
  --font-body: "GraphikWeb", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面積配比:背景 #FFFFFF(約 78%) · 面板 #F2F2F2(約 10%) · 正文 #111111(約 6%) · 次要文字 #777777(約 3%) · 強調 #00845F(約 3%)。背景與面板占絕大部分面積,強調色只用於主按鈕與當前激活狀態。

## 版式與轉化結構

- 首屏畫面版式:標題下方大幅產品介面
- 導航結構:頂部通欄導航
- 明暗與密度:淺色 · 適中
- 圓角與層級:大圓角;不用陰影,用細線與留白區分層級
- 主視覺載體:真人攝影或實景影片
- 轉化動作:首屏畫面直接輸入或試用 · 信任背書採用使用者頭像疊放與評語
- 標題切入點:品類定位錨點
- 首屏畫面元件特徵:首屏畫面大幅產品介面、資料指標欄
- 空間布局拆解:頂部雙層導航下排列商品標題與四列酒款卡片,商品圖、評分價格和綠色加入按鈕縱向對齊。
- 視覺特徵總結:白底商品目錄以整齊的四列酒款卡片呈現,深色無襯線標題搭配綠色圓角購買按鈕,評分與價格資訊清楚可讀。

## 避免

- 俏皮插畫
- 高飽和撞色
- Visual novelty that obscures the value proposition

請按上面的設計參數與版式實現介面:顏色只用這些變量,強調色只給主要操作與當前狀態。只採用這種風格,禁止復刻任何參考產品的品牌名、標誌、文案與圖片。

問題與證據

Vivino 的價格是多少?
Premium: 未知. 觀察於 2026-11-11。 當前計費條件、用量限制與稅費以來源頁面為准。來源
Vivino 的網站造訪次數是多少?
Vaneform 估算 2026-10 網站造訪次數為 3.6M。造訪次數包含重複訪問,付費客戶數與收入需分別查看對應證據。來源

同分類研究對象

電商與零售 / 購物助手與優惠

這些產品屬於同一目錄分類。選型時請進一步核對客戶任務、功能與部署要求。

查看「購物助手與優惠」全部產品與定價基準 →