產品

Zwift

含 AI成熟標桿

供騎行者使用的室內騎行應用,可進行虛擬騎行、訓練和比賽,並提供個人化教練與影片路線。

zwift.com Google Play App Store健康 / 健身訓練

AI 競品立項評估
電腦版
行動端
每月造訪次數
1.9M
上升11.9%較上月2026 年 9 月
公開營收
未公開
暫無公開營收證據
入門價
$19.99/月
高於同類 77% 的產品同類中位數 $9.99/月
創作者
Alarik Myrin
未關聯社交帳號與 Eric Min、Jon Mayfield 等 5 人 共創
首次發布
11 年前
2015-04-02 · 估算

訪問

每月造訪次數資料截至 2026 年 9 月
事件6 個變化

行銷動作

發布、搜尋與內容、引薦、促銷
  • 在 Product Hunt 發布發布

    Ride, run, and train with your community, from home.

    2021 年 1 月 22 日 · 5 年前發布頁

  • 在 Google Play 發布發布

    Workout, Ride and Race at Home

    2019 年 5 月 12 日 · 7 年前發布頁

  • 在 App Store 發布發布

    Zwift: Indoor cycling made fun Join millions of people on the app that makes indoor cycling fun for everyone. Whether you’re a seasoned athlete or just starting, jump into virtual bike rides in immersive 3D worlds, challenge yourself on epi

    2016 年 12 月 10 日 · 9 年前發布頁

  • 在 Product Hunt 發布發布

    Turn indoor cycling workouts into fun, social adventures

    2015 年 4 月 2 日 · 11 年前發布頁

第三方評測與案例拆解

客戶來源管道拆解、工程師評測與開源檔案
GetLatka團隊 372 人融資 $614.4M
2026-11-04查看原文

Zwift makes an online fitness app for cyclists and runners: users connect a smart trainer, bike or treadmill to the app and power an avatar through 3D virtual worlds, joining group rides, races and structured training plans on a monthly or annual membership.

商店資料

Google Play · App Store
Zwift: Indoor Cycling Fitness
Zwift: Indoor Cycling Fitness Google Playv1.120.0 (164452)Everyone

Workout, Ride and Race at Home

Zwift, Inc.Health & Fitness
最近更新 2 個月前
評分
★ 3.9526.8K 個評分
安裝規模
1,000,000+至少 1M 次安裝
價格與內購
免費無內購
首次上架
2019-05-12商店公開檔案
星級評分分布(1★–5★)5星佔比 63% · 1星差評 18%
5
63%
4
9%
3
6%
2
4%
1
18%
商店宣傳與介面截圖(12 張)
最近更新日誌 (v1.120.0 (164452))

The following routes now have badges and XP available for runners: Flat Route Run, Loop de Loop Run, Volcano Flat Run, and Beach Island Loop Run. New wheels are available in the Drop Shop: Shimano C36, Shimano C50, Shimano C60, and Shimano C99. Zwifters can now deselect all screenshots at the end of an activity. Route sorting preferences are now saved between sessions and shared between cycling and running modes.

Join millions of people on the app that makes indoor cycling fun for everyone. Whether you’re a seasoned athlete or just starting, jump into virtual bike rides in immersive 3D worlds, challenge yourself on epic climbs, and explore endless roads. With racing, group rides, cycling workouts, and structured training plans, Zwift can deliver serious fitness results. Connect Your Bike Seamlessly connect your bike and smart trainer or smart bike – including ones from Zwift, Wahoo, Garmin, and more – to your smartphone, tablet, or AppleTV, and start chasing your fitness goals from the comfort of your home. Immersive Virtual Worlds Explore over a hundred routes in 12 immersive, virtual worlds. Whether it's the epic climbs in Watopia or the serene beauty of the Scottish highlands, every ride is a new chance to explore. Join a Global Community Join a global community pulsing with energy and enthusiasm. Connect with friends, make new ones, and immerse yourself in group rides, races, and events. Track your stats and stay connected with friends, clubs, and the community—on and off the bike— with the Zwift Companion app. Zwift even connects to Strava, ensuring a seamless fitness tracking experience. Indoor Training Plans, Tailored to You Our world-class coaches and champion cyclists have crafted plans and workouts for every level. Whether you’re starting out or stepping it up, find your perfect plan. With flexible options, from quick 30-minute burns to long endurance rides, Zwift also has 1000s of on-demand workouts that fit your schedule and goals. Race Any Time Of Day Racing riders from around the world is one of the most effective ways to get fit. But don’t be intimidated! Zwift is home to the world’s largest community of competitors—from first-time racers to elite athletes—guaranteeing there’s a friendly challenge for everyone. Ride and Run! Not just for cyclists, Zwift welcomes runners too. Sync your smart treadmill or footpod device — you can get our RunPod directly from Zwift—and step into the worlds of Zwift, where every walk or run gets you one step closer to your goals. Join Zwift Today There’s never been a better time to combine fun with real results. Download Zwift now and start from wherever you are with a 14-day free trial. Download today Please see the Terms of Use at zwift.com

Zwift: Indoor Cycling Fitness
Zwift, IncHealth & Fitness
最近更新 4 個月前
評分
★ 4.7421.4K 個評分
上月新增評分
—
價格與內購
免費內購資料未同步
首次上架
2016-12-103747 MB
星級評分分布(1★–5★)5星佔比 87% · 1星差評 3%
5
87%
4
7%
3
2%
2
1%
1
3%
商店宣傳與介面截圖(6 張)
最近更新日誌 (v1.118.2)

Improved stability.

Zwift: Indoor cycling made fun Join millions of people on the app that makes indoor cycling fun for everyone. Whether you’re a seasoned athlete or just starting, jump into virtual bike rides in immersive 3D worlds, challenge yourself on epic climbs, and explore endless roads. With racing, group rides, cycling workouts, and structured training plans, Zwift can deliver serious fitness results. Connect Your Bike Seamlessly connect your smart bike, like Zwift Ride, or your bike and smart trainer – including ones from Zwift, Wahoo, Garmin, and more – to your smartphone, tablet, or AppleTV, and start chasing your fitness goals from the comfort of your home. Immersive Virtual Worlds Explore over a hundred routes in 12 immersive, virtual worlds. Whether it's the epic climbs in Watopia or the serene beauty of the Scottish highlands, every ride is a new chance to explore. Join a Global Community Join a global community pulsing with energy and enthusiasm. Connect with friends, make new ones, and immerse yourself in group rides, races, and events. Track your stats and stay connected with friends, clubs, and the community—on and off the bike— with the Zwift Companion app. Zwift even connects to Strava, ensuring a seamless fitness tracking experience. Indoor Training Plans, Tailored to You Our world-class coaches and champion cyclists have crafted plans and workouts for every level. Whether you’re starting out or stepping it up, find your perfect plan. With flexible options, from quick 30-minute burns to long endurance rides, Zwift also has 1000s of on-demand workouts that fit your schedule and goals. Race Any Time Of Day Racing riders from around the world is one of the most effective ways to get fit. But don’t be intimidated! Zwift is home to the world’s largest community of competitors—from first-time racers to elite athletes—guaranteeing there’s a friendly challenge for everyone. Ride and Run! Not just for cyclists, Zwift welcomes runners too. Sync your smart treadmill or footpod device — you can get our RunPod directly from Zwift—and step into the worlds of Zwift, where every walk or run gets you one step closer to your goals. Join Zwift Today There’s never been a better time to combine fun with real results. Download Zwift now and start from wherever you are with a free trial for first-time users. Download today Please see the Terms of Use at zwift.com/terms, and EULA at support.zwift.com/en_us/end-user-license-agreement-rymuiTZr

商店圖示、評分分布、安裝量級與宣傳截圖同步自 Apple App Store、Google Play 與 Chrome 應用商店。

流量來源

2026 年 9 月

訪問構成

管道

  • 直接訪問37%
  • 自然搜尋36%
  • 付費搜尋9%
  • 外部引薦6%
  • 其他12%

國家/地區

  • 美國19%
  • 德國13%
  • 英國12%
  • 丹麥6%
  • 法國5%

搜尋

站點權重 —網域名稱註冊 2004-04-19

關鍵字月搜尋量
zwift161.4K
zwift ride24.8K
zwift bike13.5K
zwifte11.6K
ズイフト3,090

流量資料:Vaneform

定價

Zwift
$19.99/月
按年付 $199.99/年省 17%
Zwift Plus
$29.99/月
按年付 $299.99/年省 17%

試用:Eligible new customers get a 14-day free trial when signing up for a monthly Zwift or Zwift Plus membership. · 2 檔付費($19.99–$29.99) · 年付最高省 17% · 觀察於 2026-11-03 · 原定價頁

入門價 $19.99/月,高於同類 77% 的產品;「健身訓練」中位數 $9.99/月。查看定價基準

頁面與變化

開始記錄於 2015-04-02

關鍵頁面

每週快照

變化

  1. 11 月 1 日 · 13 天前

    首頁主標題(H1)改為「ABOUT COOKIES ON THIS SITE」定位

    INDOOR CYCLING MADE FUN→ABOUT COOKIES ON THIS SITE

  2. 11 月 1 日 · 13 天前

    新增採用技術棧:Cloudflare功能

    —→Cloudflare

  3. 11 月 1 日 · 13 天前

    新增採用技術棧:Cloudflare Bot Management功能

    —→Cloudflare Bot Management

  4. 11 月 1 日 · 13 天前

    移除技術棧:Hotjar功能

    Hotjar→—

  5. 11 月 1 日 · 13 天前

    新增採用技術棧:Priority Hints功能

    —→Priority Hints

  6. 11 月 1 日 · 13 天前

    移除技術棧:TrustArc功能

    TrustArc→—

設計

首屏畫面視覺分析與 :root CSS

山地騎行三維場景鋪滿首屏畫面,白色超粗標題疊加藍綠底色,橙色公告條與膠囊按鈕形成鮮明焦點。

首屏畫面預覽 · 點擊放大

首屏畫面講了什麼與轉化路徑

“INTRODUCING ZWIFT+”

全幅騎行場景鋪底,頂部疊加導航,居中標題下置橙色膠囊按鈕。

首屏畫面轉化路徑:全螢幕畫布、影片或 3D 場景疊標題 + 3D 建模或立體材質對象 → 免費開始 / 立即註冊 · 配合首屏畫面直接展示真實生成作品建立信任

色板 · 點擊複製

五維設計評分7.6 / 10
字體與排版
8.0
色彩與對比
8.0
構圖與留白
8.0
細節與工藝
7.0
風格辨識度
7.0

結構

字體
Archivo Black / Arial
主視覺
3D 建模或立體材質對象
信任背書
首屏畫面直接展示真實生成作品
導航
頂部通欄導航
明暗與密度
深色 · 適中
圓角與層級
膠囊 · 有陰影
預覽 AI 設計說明全文(含 :root CSS 變量與版式規則)只寫風格參數,禁止復刻該產品的品牌名、標誌、文案與圖片
# 設計說明:3D 擬物

3D 渲染物件、柔光與材質感,按鈕和卡片有體積。

## 設計參數

```css
:root {
  --background: #345f86;
  --surface: #768367;
  --foreground: #ffffff;
  --muted-foreground: #a2a4a1;
  --accent: #ff6415;
  --radius: 9999px;
  --font-heading: "Archivo Black", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面積配比:背景 #345F86(約 27%) · 面板 #768367(約 48%) · 正文 #FFFFFF(約 6%) · 次要文字 #A2A4A1(約 11%) · 強調 #FF6415(約 8%)。背景與面板占絕大部分面積,強調色只用於主按鈕與當前激活狀態。

## 版式與轉化結構

- 首屏畫面版式:全螢幕畫布、影片或 3D 場景疊標題
- 導航結構:頂部通欄導航
- 明暗與密度:深色 · 適中
- 圓角與層級:膠囊;用陰影區分層級
- 主視覺載體:3D 建模或立體材質對象
- 轉化動作:免費開始 / 立即註冊 · 信任背書採用首屏畫面直接展示真實生成作品
- 標題切入點:品牌宣言與好奇心
- 首屏畫面元件特徵:首屏畫面大幅產品介面
- 空間布局拆解:全幅騎行場景鋪底,頂部疊加導航,居中標題下置橙色膠囊按鈕。
- 視覺特徵總結:山地騎行三維場景鋪滿首屏畫面,白色超粗標題疊加藍綠底色,橙色公告條與膠囊按鈕形成鮮明焦點。

## 避免

- 扁平線框圖示混用
- 大段文字

請按上面的設計參數與版式實現介面:顏色只用這些變量,強調色只給主要操作與當前狀態。只採用這種風格,禁止復刻任何參考產品的品牌名、標誌、文案與圖片。

問題與證據

Zwift 的價格是多少?
Zwift: $19.99/月(提供年付); Zwift Plus: $29.99/月(提供年付). 觀察於 2026-11-03。 當前計費條件、用量限制與稅費以來源頁面為准。來源
Zwift 的網站造訪次數是多少?
Vaneform 估算 2026-09 網站造訪次數為 1.9M。造訪次數包含重複訪問,付費客戶數與收入需分別查看對應證據。來源

同分類研究對象

健康 / 健身訓練

這些產品屬於同一目錄分類。選型時請進一步核對客戶任務、功能與部署要求。