产品

DOWN

面向希望探索随性约会或更深入关系的人群、尤其是女性的约会应用,通过双向滑动表达意向、筛选和照片验证帮助用户找到合适的对象。

downapp.com App Store Google Play生活 / 约会与情感

AI 竞品立项评估
桌面端
移动端
月访问
50.3K
下降10.9%环比2026 年 10 月
公开收入
未公开
暂无公开收入证据
入门价
免费
没有月付订阅价
创作者
DOWN
@thedownapp· 3,168 关注
首次发布
13 年前
2013-05-01 · 估算

访问

月访问数据截至 2026 年 10 月
事件6 个变化

营销动作

发布、搜索与内容、引荐、促销
X 账号@thedownapp
  • 在 Product Hunt 发布发布

    Date on Easy Mode

    2021 年 12 月 15 日 · 4 年前发布页

  • 在 Google Play 发布发布

    Meet verified local singles to date, flirt, match. Swipe to find people near you

    2021 年 12 月 1 日 · 4 年前发布页

  • 在 Product Hunt 发布发布

    Get hookups at SXSW parties.

    2014 年 3 月 7 日 · 12 年前发布页

  • 在 App Store 发布发布

    Your search is over: this is where curiosity and honesty meet to create magical dates! 17+ million open-minded singles exploring and keeping it real. No matter what kind of relationship you're seeking, you're in control—express openly wheth

    2013 年 5 月 1 日 · 13 年前发布页

商店数据

App Store · Google Play
DOWN: The Casual Dating App
Down App, Inc.LifestyleSocial Networking· 支持 2 种语言
最近更新 4 个月前
评分
★ 4.31125.2K 个评分
上月新增评分
—
价格与内购
免费内购数据未同步
首次上架
2013-05-01164 MB
星级评分分布(1★–5★)5星占比 74% · 1星差评 11%
5
74%
4
7%
3
5%
2
2%
1
11%
商店宣传与界面截图(7 张)
最近更新日志 (v79.1)

In this version, we improved privacy by removing unused Facebook permissions. LOVE our app? Please take a moment to leave a 5-star review. DOWN listens to your feedback! Email us at ops@downapp.com Your feedback keeps DOWN a better place for open-minded users to date. xoxo, the DOWN Team

Your search is over: this is where curiosity and honesty meet to create magical dates! 17+ million open-minded singles exploring and keeping it real. No matter what kind of relationship you're seeking, you're in control—express openly whether you're looking for something SERIOUS or CASUAL. DOWN is the most honest dating app for open-minded singles to connect, express themselves freely, and find what they truly want. Discover your dating life in a safe space. Your privacy and safety are our top priorities. We employ robust measures, including photo verification, to proactively identify and mitigate inauthentic accounts and scammers—creating a safe environment for you to match and chat with nearby singles. To enhance safety and provide a more authentic experience, all users must now be photo-verified. We’re committed to combating inauthentic accounts to improve your experience, and we verify all users from the start. DOWN is the perfect app for singles seeking casual relationships, long-term commitments, or anything in between. Find attractive singles near you. Flirt, meet, date, and have fun every day! Join our community of over 17 million users, be straightforward and date the honest way: If you're seeking casual fun, say "GET DOWN." If you're looking for something more serious, say "GET DATE." It's that simple—you choose! How DOWN Works: Sign up once with a Mobile Number, Apple ID, or Facebook to verify your identity (don't worry—we NEVER post to your Facebook wall!). Like singles nearby: We will only inform them if they’re interested in you too! When we confirm you’re both interested in chatting or ready to date, we’ll notify you so you can meet! The app is free to download and use. We also offer an optional subscription package called DOWN Private Membership. Subscribe to access DOWN's premium features and enjoy all the advantages—giving you the best chances of success. Payment will be charged to your iTunes Account upon purchase. If you choose the subscription option, it will automatically renew unless auto-renew is disabled at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours before the end of the current period, which will outline the renewal cost. Subscriptions can be managed by the user, and auto-renewal can be turned off through the user's Account Settings after purchase. No cancellation of the current subscription is allowed during the active subscription period. All personal data is handled in accordance with DOWN's privacy policy. More details can be found here: https://www.downapp.com/privacy. Terms and Conditions can be found here: https://www.downapp.com/terms.

DOWN: Casual Dating & Meetups
DOWN: Casual Dating & Meetups Google Playv78Mature 17+

Meet verified local singles to date, flirt, match. Swipe to find people near you

DOWN Dating AppDating
最近更新 4 个月前
评分
★ 4.1614.8K 个评分
安装规模
1,000,000+至少 1M 次安装
价格与内购
免费内购 $1.99 - $189.99 per item
首次上架
2021-12-01商店公开档案
星级评分分布(1★–5★)5星占比 68% · 1星差评 13%
5
68%
4
9%
3
6%
2
3%
1
13%
商店宣传与界面截图(7 张)
最近更新日志 (v78)

Fixed bugs, improved performance, and made the app a whole lot prettier than before! ; ) LOVE our app? Please take a moment to leave a 5 star review. DOWN listens to your feedback! Email us at ops@downapp.com Your feedback keeps DOWN a better place for open-minded users to date. xoxo, the DOWN Team

DOWN: Plan for Friday, not forever. Swipe & match on DOWN, the casual dating app for open-minded Gen Z women. Swipe down for casual dating or up for something more, and date in the moment, on your terms. Where do you see yourself in five hours? Not everyone approaches dating with a destination in mind, so on DOWN you don't have to decide before you date. See where each match takes you, and let every casual date be whatever feels right. Find local singles near you With 17M+ users, it's easy to match with like-minded people near you. No mixed signals, no guessing games: say what you want, then flirt, match, and date with local singles who are just as upfront. Honest, verified profiles Your safety comes first. Every profile on our casual dating app is photo-verified, your data stays private, and we remove fake accounts. Real people, no games. A casual dating app you can trust. Skip the small talk, play instead Break the ice with playful games like 'Would You Rather?' & 'Photo Challenge'. On DOWN, casual dating is fun before you even match. It's not about getting more matches - it's about finding what feels right for you. Meet someone near you, tonight ✔ Swipe fresh local singles near you and line up a casual date, right now. ✔ Over half of all matches on DOWN turn into a real-life date. ✔ Local dating that leads to a real date, not endless texting. How DOWN works ✔ Sign up in seconds with Google, Facebook, or your phone number. ✔ Match with local singles near you, then chat and plan a date when it's mutual. ✔ Casual dating, simple from first match to first date. Down to see what happens? Stop waiting and start dating local singles near you, whatever you're down for. Your next casual date is one swipe away.

商店图标、评分分布、安装量级与宣传截图同步自 Apple App Store、Google Play 与 Chrome 应用商店。

流量来源

2026 年 10 月

访问构成

渠道

  • 自然搜索65%
  • 直接访问28%
  • 社交媒体5%
  • 其他1%

国家/地区

  • 美国46%
  • 英国12%
  • 印度9%
  • 越南8%
  • 加拿大7%

搜索

站点权重 —域名注册 2012-02-17

关键词月搜索量
online dating2.3M
dating site2.2M
dating app2.2M
down74.9K
down app1,320

流量数据:Vaneform

定价

公开价格:Free来源资料原文,套餐结构在官网快照后识别。

页面与变化

开始记录于 2021-12-15

关键页面

每周快照
www.downapp.com:443/ 快照 2026-11-12

变化

  1. 11 月 1 日 · 15 天前

    首页主标题(H1)改为「Show some personality.」定位

    DOWN App: Find what feels right→Show some personality.

    当时 月访问 50.3K同期还有 5 个动作
  2. 11 月 1 日 · 15 天前

    移除技术栈:AOS功能

    AOS→—

    当时 月访问 50.3K同期还有 5 个动作
  3. 11 月 1 日 · 15 天前

    移除技术栈:Bootstrap功能

    Bootstrap→—

    当时 月访问 50.3K同期还有 5 个动作
  4. 11 月 1 日 · 15 天前

    新增采用技术栈:GSAP功能

    —→GSAP

    当时 月访问 50.3K同期还有 5 个动作
  5. 11 月 1 日 · 15 天前

    移除技术栈:Google Hosted Libraries功能

    Google Hosted Libraries→—

    当时 月访问 50.3K同期还有 5 个动作
  6. 11 月 1 日 · 15 天前

    首页标题改为「DOWN App | The Best Casual Dating App for Women」定位

    DOWN App | Best Free Hookup & Dating App→DOWN App | The Best Casual Dating App for Women

    当时 月访问 50.3K同期还有 5 个动作

设计

首屏视觉分析与 :root CSS

洋红至深紫的渐变铺满画面,白色超大无衬线标题居中,亮粉下载按钮与下方手机界面、评分数据构成醒目视觉焦点。

首屏预览 · 点击放大

首屏讲了什么与转化路径

“THE NOW-OR-NEVER DATING APP”

顶部导航横向展开,标题与下载按钮、评分居中排列,手机产品画面从首屏底部露出。

首屏转化路径:居中标题加按钮 + 产品界面截图或组件示意 → 下载客户端 / 安装插件 · 配合用户头像叠放与评语建立信任

色板 · 点击复制

五维设计评分7.8 / 10
字体与排版
8.0
色彩与对比
9.0
构图与留白
8.0
细节与工艺
7.0
风格辨识度
7.0

结构

字体
Geist
主视觉
产品界面截图或组件示意
信任背书
用户头像叠放与评语
导航
顶部通栏导航
明暗与密度
深色 · 留白多
圆角与层级
中圆角 · 细线分层
预览 AI 设计说明全文(含 :root CSS 变量与版式规则)只写风格参数,禁止复刻该产品的品牌名、标志、文案与图片
# 设计说明:渐变光晕(兼备高饱和潮酷)

深色或浅色底上的彩色光晕与半透明玻璃面板,多见于 AI 产品。

## 设计参数

```css
:root {
  --background: #22052f;
  --surface: #35115d;
  --foreground: #ffffff;
  --muted-foreground: #d7bbd9;
  --accent: #f500a8;
  --radius: 8px;
  --font-heading: "Geist", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Geist", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面积配比:背景 #22052F(约 74%) · 面板 #35115D(约 15%) · 正文 #FFFFFF(约 6%) · 次要文字 #D7BBD9(约 3%) · 强调 #F500A8(约 2%)。背景与面板占绝大部分面积,强调色只用于主按钮与当前激活状态。

## 版式与转化结构

- 首屏版式:居中标题加按钮
- 导航结构:顶部通栏导航
- 明暗与密度:深色 · 留白多
- 圆角与层级:中圆角;不用阴影,用细线与留白区分层级
- 主视觉载体:产品界面截图或组件示意
- 转化动作:下载客户端 / 安装插件 · 信任背书采用用户头像叠放与评语
- 标题切入点:品类定位锚点
- 首屏组件特征:首屏大幅产品界面、数据指标栏
- 空间布局拆解:顶部导航横向展开,标题与下载按钮、评分居中排列,手机产品画面从首屏底部露出。
- 视觉特征总结:洋红至深紫的渐变铺满画面,白色超大无衬线标题居中,亮粉下载按钮与下方手机界面、评分数据构成醒目视觉焦点。

## 避免

- 纯平面色块
- 衬线正文
- Cluttered dense tables in the hero

请按上面的设计参数与版式实现界面:颜色只用这些变量,强调色只给主要操作与当前状态。只采用这种风格,禁止复刻任何参考产品的品牌名、标志、文案与图片。

问题与证据

DOWN 的网站访问量是多少?
Vaneform 估算 2026-10 网站访问量为 50.3K。访问量包含重复访问,付费客户数与收入需分别查看对应证据。来源
DOWN 是什么产品,支持哪些平台?
DOWN 归属「约会与情感」赛道:面向希望探索随性约会或更深入关系的人群、尤其是女性的约会应用,通过双向滑动表达意向、筛选和照片验证帮助用户找到合适的对象。。 支持平台包括:移动应用。

同分类研究对象

生活 / 约会与情感

这些产品属于同一目录分类。选型时请进一步核对客户任务、功能与部署要求。