产品

HelloFresh

头部巨兽

为希望轻松在家做饭的人提供每周配送的餐包和即食餐食,并可选择食谱、调整份量或跳过配送。

hellofresh.com Google Play App Store生活 / 美食与烹饪

AI 竞品立项评估
桌面端
移动端
月访问
5.8M
下降14.2%环比2026 年 9 月
公开收入
未公开
暂无公开收入证据
入门价
免费
没有月付订阅价
创作者
HelloFresh
未关联社交账号与 HelloFresh US 共创
首次发布
11 年前
2015-05-01 · 估算

访问

月访问数据截至 2026 年 9 月
事件6 个变化

营销动作

发布、搜索与内容、引荐、促销
  • HelloFresh 在 Product Hunt 发布发布

    A deliciously drama-free dinner with all the fixings

    2018 年 11 月 2 日 · 8 年前原文证据

  • 在 Google Play 发布发布

    Food subscription box for the whole family delivered directly to your door.

    2016 年 1 月 7 日 · 10 年前发布页

  • HelloFresh 在 Product Hunt 发布发布

    Order your food online

    2015 年 11 月 5 日 · 11 年前原文证据

  • 在 App Store 发布发布

    Welcome to the weekly meal kit service and daily food companion that's changing the way people eat, forever. With HelloFresh, you can enjoy chef-crafted, easy-to-cook recipes with delicious ingredients—all conveniently delivered to your doo

    2015 年 7 月 27 日 · 11 年前发布页

  • HelloFresh 在 Product Hunt 发布发布

    Cooking Made Easy!

    2015 年 5 月 1 日 · 11 年前原文证据

商店数据

Google Play · App Store
HelloFresh: Meal Kit & Recipes
HelloFresh: Meal Kit & Recipes Google Playv26.31Everyone

Food subscription box for the whole family delivered directly to your door.

HelloFresh SEFood & Drink
最近更新 4 个月前
评分
★ 4.52207.1K 个评分
安装规模
10,000,000+至少 10M 次安装
价格与内购
免费无内购
首次上架
2016-01-07商店公开档案
星级评分分布(1★–5★)5星占比 78% · 1星差评 6%
5
78%
4
11%
3
3%
2
2%
1
6%
商店宣传与界面截图(13 张)

HelloFresh delivers weekly meal kits with delicious, prepped ingredients and easy-to-cook recipes directly to your door. Take the guesswork out of meal planning and cook delicious food for you or your whole family. Perfect for busy lifestyles, our meal delivery services include everything you need to prepare your favorite meals, with many of our recipes ready in about 30 minutes. We also combine thousands of delicious, carefully curated recipes in our collection, so mealtime is never boring! HelloFresh is as flexible as you are. Skip a week or cancel your weekly food subscription at any time. The only thing you need to decide is what to make tonight—giving you a fresh and fun cooking experience that puts you in control in the kitchen. What to Expect from HelloFresh’s Meal Kit Delivery Service ✓ Thousands of delicious and easy recipes that you can save to your favorites, rank, and share with your friends and family. ✓ Fresh ingredients, along with step-by-step recipe instructions with cooking tips & tricks. ✓ The freedom to customize your plate with easy options to swap ingredients or double the protein. ✓ A flexible online account that functions as a meal planner so you can easily choose your meals or change your subscription at any time. Check out our easy meal kits for every diet type: 🥩Meat & Veggies: A meal plan designed for unfussy omnivores that includes the widest range of meat, fish, and seasonal produce. Enjoy all our recipes with this preference. 🥦 Veggie: A meal kit with a huge range of seasonal veggies, legumes, seeds, and nuts. Everything you need to create vegetarian meals. 🐟 Pescatarian: A meal plan that perfectly balances seafood and veggies to make the most delicious fish-based recipes. 👪 Family Friendly: The perfect meal plan for people of all ages, combining kid-tested meals and family favorites with easy recipes that everyone will love. ⭐ Calories Smart: Keep tabs on your calorie intake with delicious, dietician approved meal kits that are at or under 650 calories each. ⌛ Quick & Easy: Fast, simple, and fresh meal plans that cut down on the prep, cooking, and cleanup every night! Cookbook feature brings all your dinner inspiration into one place, so you never lose another recipe idea again. 📲 Save from anywhere: Turn cooking videos from TikTok, Instagram, and food blogs into structured recipes in just a few taps. 📖 All your recipes, organized: Keep your saved recipes alongside your HelloFresh favorites — everything in one app. 🆓 Free for everyone: Cookbook is completely free to use, whether you're a HelloFresh subscriber or not. Easy Meal Management with the HelloFresh Android App The HelloFresh app makes managing your weekly meal subscription simple. Just access your account on your Android device to manage your delivery day, swap out ingredients and recipes, or change the number of meals or the number of people you are feeding. Perfect whether you’re eating alone or cooking for the whole family! About HelloFresh HelloFresh is committed to sustainable eating, and each of our meal delivery kits helps you reduce food waste, lower your carbon footprint, and minimize packaging waste. In fact, we’ve been able to offset 100% of our carbon emissions. Each of our meal boxes come with perfectly portioned ingredients, with less prep and more great food without the hassle. We source all our ingredients responsibly, and we’re constantly innovating to create smarter packaging to reduce plastic and improve our sustainability goals. If you need more information about our subscriptions, HelloFresh meal kits, or you need help using the HelloFresh app, contact us today! Follow us on Facebook (fb.com/hellofreshUS) and Twitter (@hellofreshUS). If you like the service, please take a few minutes to review our app. Find more information at: https://www.hellofresh.com/ Learn more about our plans here: https://www.hellofresh.com/plans

HelloFresh: Meal Kit & Recipes
HelloFreshFood & DrinkLifestyle· 支持 9 种语言
最近更新 4 个月前
评分
★ 4.72219.3K 个评分
上月新增评分
—
价格与内购
免费内购数据未同步
首次上架
2015-07-27553 MB
星级评分分布(1★–5★)5星占比 83% · 1星差评 2%
5
83%
4
11%
3
2%
2
1%
1
2%
商店宣传与界面截图(0 张)
最近更新日志 (v26.30.1)

• This release includes some sweet stability improvements

Welcome to the weekly meal kit service and daily food companion that's changing the way people eat, forever. With HelloFresh, you can enjoy chef-crafted, easy-to-cook recipes with delicious ingredients—all conveniently delivered to your door. No matter your dietary preference, we’ve got you covered. Browse categories like Meat & Veggies, Family Friendly, Under 20 Minutes, Fit & Wholesome, Pescatarian, and more. Easy. Delicious. Homemade. That’s HelloFresh.   Here’s what to expect when you download HelloFresh:   Choose from 100+ weekly recipes Feel good about every bite with more wholesome meals & ingredients Refine your search by cooking time, energy, ingredients, and cuisines Enjoy voice-activated cooking instructions and timersKeep track of your goals by syncing meal nutrition info to the iPhone Health App Easily modify servings and delivery preferences Make every recipe your own with options to swap ingredients or double the protein Rate, save, and share your favorite meals New at HelloFresh app: Discover Cookbook, your free recipe saver built right into the app. Found a dinner idea on TikTok or Instagram? Save it to HelloFresh and get a step-by-step recipe with ingredients and instructions. No subscription required: just save, cook, and enjoy. If you need help, email us at iosappfeedback@hellofresh.com. For more info about HelloFresh subscriptions and meal kits, visit https://www.hellofresh.com/. Follow us on Facebook (fb.com/hellofreshUS), Instagram (HelloFresh Group Announcements), X (@hellofreshUS), and TikTok (HelloFresh Group Announcements).

商店图标、评分分布、安装量级与宣传截图同步自 Apple App Store、Google Play 与 Chrome 应用商店。

流量来源

2026 年 9 月

访问构成

渠道

  • 直接访问32%
  • 展示广告23%
  • 自然搜索14%
  • 付费搜索8%
  • 其他23%

国家/地区

  • 美国87%
  • 加拿大2%
  • 德国1%
  • 法国1%
  • 英国1%

搜索

站点权重 80域名注册 2008-03-16

关键词月搜索量
hello fresh242.8K
hellofresh161.5K
hellofresh login11.5K
hello fresh log in4,430
hellofresh careers3,610

流量数据:Vaneform

定价

尚未识别出定价页,或该页面没有公开价格。

页面与变化

开始记录于 2015-05-01

关键页面

每周快照

变化

  1. 11 月 1 日 · 13 天前

    首页主标题(H1)改为「Take Back Dinnertime!」定位

    THE BEST WAY TO COOK DINNER JUST GOT BETTER→Take Back Dinnertime!

  2. 11 月 1 日 · 13 天前

    新增采用技术栈:Google Tag Manager功能

    —→Google Tag Manager

  3. 11 月 1 日 · 13 天前

    移除技术栈:HTTP/3功能

    HTTP/3→—

  4. 11 月 1 日 · 13 天前

    新增采用技术栈:Rockerbox功能

    —→Rockerbox

  5. 11 月 1 日 · 13 天前

    移除技术栈:Snowplow Analytics功能

    Snowplow Analytics→—

  6. 11 月 1 日 · 13 天前

    首页标题改为「HelloFresh® Meal Kits | Free Breakfast for Life + 10 Free Meals」定位

    HelloFresh® Meal Kits | Get Free Steak + 10 Free Meals→HelloFresh® Meal Kits | Free Breakfast for Life + 10 Free Meals

设计

首屏视觉分析与 :root CSS

浓绿底色承托紧凑超粗白色标题,右侧餐食摄影铺满画面,暖白下区与圆角素材延续亲切消费品牌气质。

首屏预览 · 点击放大

首屏讲了什么与转化路径

“Take Back Dinnertime!”

顶部横排导航,绿色主区左置标题与按钮,右铺餐食摄影。

首屏转化路径:左文右图 + 真人摄影或实景视频 → 直接购买 / 查看定价 · 配合用户数、星级或核心指标建立信任

色板 · 点击复制

五维设计评分7.9 / 10
字体与排版
8.0
色彩与对比
8.0
构图与留白
8.0
细节与工艺
8.0
风格辨识度
7.0

结构

字体
agrandir-tight-black / agrandir-tight-bold
首屏版式
左文右图
主视觉
真人摄影或实景视频
信任背书
用户数、星级或核心指标
导航
顶部通栏导航
明暗与密度
深色 · 适中
圆角与层级
中圆角 · 细线分层
预览 AI 设计说明全文(含 :root CSS 变量与版式规则)只写风格参数,禁止复刻该产品的品牌名、标志、文案与图片
# 设计说明:高饱和潮酷(兼备柔和友好)

满版高饱和品牌色背景、超大粗黑陈列字体与强对比按钮,常见于创作者工具与潮流消费应用。

## 设计参数

```css
:root {
  --background: #f9f8f3;
  --surface: #057a46;
  --foreground: #242424;
  --muted-foreground: #ffffff;
  --accent: #78c900;
  --radius: 8px;
  --font-heading: "agrandir-tight-black", ui-sans-serif, system-ui, sans-serif;
  --font-body: "agrandir-tight-bold", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面积配比:背景 #F9F8F3(约 48%) · 面板 #057A46(约 35%) · 正文 #242424(约 5%) · 次要文字 #FFFFFF(约 4%) · 强调 #78C900(约 8%)。背景与面板占绝大部分面积,强调色只用于主按钮与当前激活状态。

## 版式与转化结构

- 首屏版式:左文右图
- 导航结构:顶部通栏导航
- 明暗与密度:深色 · 适中
- 圆角与层级:中圆角;不用阴影,用细线与留白区分层级
- 主视觉载体:真人摄影或实景视频
- 转化动作:直接购买 / 查看定价 · 信任背书采用用户数、星级或核心指标
- 标题切入点:痛点消解与替代
- 首屏组件特征:数据指标栏
- 空间布局拆解:顶部横排导航,绿色主区左置标题与按钮,右铺餐食摄影。
- 视觉特征总结:浓绿底色承托紧凑超粗白色标题,右侧餐食摄影铺满画面,暖白下区与圆角素材延续亲切消费品牌气质。

## 避免

- 沉闷灰调企业配色
- 字号过小且对比度低的正文
- 过于严肃的密集企业表格

请按上面的设计参数与版式实现界面:颜色只用这些变量,强调色只给主要操作与当前状态。只采用这种风格,禁止复刻任何参考产品的品牌名、标志、文案与图片。

问题与证据

HelloFresh 的网站访问量是多少?
Vaneform 估算 2026-09 网站访问量为 5.8M。访问量包含重复访问,付费客户数与收入需分别查看对应证据。来源

同分类研究对象

生活 / 美食与烹饪

这些产品属于同一目录分类。选型时请进一步核对客户任务、功能与部署要求。