产品

Root

含 AI成熟标杆

为驾驶者提供主要依据驾驶行为定价的汽车保险,并支持通过应用管理保单及提交理赔。

joinroot.com Google Play App Store财务与金融 / 银行、借贷与保险

AI 竞品立项评估
桌面端
移动端
月访问
1.3M
上升1.7%环比2026 年 10 月
公开收入
未公开
暂无公开收入证据
入门价
免费
没有月付订阅价
创作者
Root Insurance
@rootinsurance· 5,570 关注另有 1 位创作者
首次发布
10 年前
2016-07-27 · 估算

访问

月访问数据截至 2026 年 10 月
事件12 个变化 · 1 个营销动作

营销动作

发布、搜索与内容、引荐、促销
  • Root 公布 2026 年 Q3 净利润 $14M产品动态

    Root 报告 2026 年 Q3 净利润为 $14M,同时在定价、技术和分销方面投入以推动增长。

    11 月 4 日 · 12 天前X 原帖

    当时 月访问 1.3M同期还有 12 个动作
  • 在 Google Play 发布发布

    Car insurance app on your phone. Drive with Root. You could save hundreds.

    2017 年 3 月 29 日 · 9 年前发布页

  • Root 在 Product Hunt 发布发布

    Mobile-first car insurance; uses tech for cheaper rates

    2016 年 7 月 27 日 · 10 年前原文证据

商店数据

Google Play · App Store
Root: Better car insurance
Root: Better car insurance Google Playv357.0.0Everyone

Car insurance app on your phone. Drive with Root. You could save hundreds.

Root, IncFinance
最近更新 4 个月前
评分
★ 3.0838.1K 个评分
安装规模
1,000,000+至少 1M 次安装
价格与内购
免费无内购
首次上架
2017-03-29商店公开档案
星级评分分布(1★–5★)5星占比 43% · 1星差评 39%
5
43%
4
7%
3
5%
2
6%
1
39%
商店宣传与界面截图(6 张)
最近更新日志 (v357.0.0)

This week's release contains a few bug fixes and performance updates.

Root is the car insurance for good drivers like you. Unlike other insurers, Root uses powerful tech to make car insurance easy, fast, and affordable. How do we do it? Our app is so smart, it actually gives you discounts based on how you drive. That means the safer you are, the more you can save. With smarter tech, better rates, fast claims, customizable coverage, and everything in an app, Root is the insurance good drivers deserve. See how much you could save with auto insurance that’s smarter, faster, simpler, and better—download the Root app today. Learn more at: https://www.root.com ------------------------------------------------------------- Why choose Root car insurance? • Over 1.5 million drivers already have Root • Rated “Excellent” on Trustpilot • Carvana Trusted Partner • Featured in Forbes, TechCrunch, Wired, The Washington Post, and Fortune Magazine Everything you get with Root • Earn the price you deserve based mostly on how you drive • Manage everything all in an app • Personalize your coverage • File a claim in minutes • Get 24/7 Roadside Assistance ------------------------------------------------------------- Root renters insurance: If you rent your house, condo, or apartment, you can get renters insurance starting at just $6/month. It covers your stuff when it's in your home and when it’s not (like your suitcase in a hotel), damage to your stuff from smoke or fire, a place to stay if your home is too damaged to live in, and even medical expenses if someone gets hurt in your home. And, it’s surprisingly cheap. Bundle with auto and have everything you need right in the app. ------------------------------------------------------------- Root Home Insurance: Get personalized protection for you, your home, and your belongings with Root Home. Your Root Home policy allows you to customize your homeowners coverage to best fit your needs, with easy payment setup and 24/7 customer service. Save on your homeowners insurance when you bundle with auto—it’s simple and convenient to bundle right in the Root app. ----------------------------------------------------------- Disclaimer for quotes: WE RESERVE THE RIGHT TO REFUSE TO QUOTE ANY INDIVIDUAL A PREMIUM RATE FOR THE INSURANCE ADVERTISED HEREIN. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. Disclaimer for savings, NE and CO customers only: Savings compared to Root rate without completion of test drive. Actual savings vary by channel of sale, test drive score, and rating factors. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. By submitting a review for Root Insurance to the app store, you are granting Root the right to utilize, publish, and distribute, without limitation, for advertising, marketing, or commercial purposes, without any payment to or further authorization by you. Copyright ROOT 2022. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Telematics is not used and resulting represented savings are not applicable in California. Referral program also not applicable in California. Visit joinroot.com/califaq for more information. Roadside Assistance purchased as separate coverage in CA.

App Store App Store
更新日期未同步
评分
评分未同步评分数未同步
上月新增评分
—
价格与内购
免费内购数据未同步
当前版本
—商店公开档案

商店图标、评分分布、安装量级与宣传截图同步自 Apple App Store、Google Play 与 Chrome 应用商店。

流量来源

2026 年 10 月

访问构成

渠道

  • 展示广告54%
  • 直接访问23%
  • 自然搜索8%
  • 外部引荐5%
  • 其他10%

国家/地区

  • 美国99%

搜索

站点权重 —域名注册 2015-06-09

关键词月搜索量
allstate430.5K
root183K
root insurance31.4K
root car insurance3,660
root insurance login2,750

流量数据:Vaneform

定价

公开价格:Free来源资料原文,套餐结构在官网快照后识别。

页面与变化

开始记录于 2016-07-27

关键页面

每周快照
www.joinroot.com/ 快照 2026-11-13

官方博客与更新日志

近期官方文章与版本动态
  • 2026-11-14官方博客阅读原文

    5 tips for switching car insurance companies

    February 18, 2019 5 essential tips for switching your car insurance company Updated: 2/28/2020 Changing your car insurance company is not as complicated as you might think, and switching could amount to big savings that are worth a small ha

  • 2026-11-14官方博客阅读原文

    How to choose a car insurance deductible

    December 31, 2019 Choosing a deductible Your car insurance deductible is one factor that puts you in control of how much you pay in premium—or, in plain English—how much you pay for your car insurance rate. In the Root app, you can instantl

  • 2026-11-14官方博客阅读原文

    How much coverage do I really need?

    November 7, 2018 How much coverage do you really need? Everyone’s situation is different, so we can’t tell you how much coverage is enough. But, Root Insurance app can help you figure out your needs and understand coverage types, so you can

  • 2026-11-14官方博客阅读原文

    Why did my car insurance go up

    May 18, 2018 Why your car insurance rate changes If you've ever opened an insurance renewal letter and been surprised or confused—we understand. We've all been there, too. Knowing the most common reasons why your car insurance rate fluctuat

变化

  1. 11 月 12 日 · 3 天前

    不再提到产品形态:Android 应用功能

    android→—

    当时 月访问 1.3M同期还有 12 个动作
  2. 11 月 12 日 · 3 天前

    新增产品形态:开放 API功能

    —→api

    当时 月访问 1.3M同期还有 12 个动作
  3. 11 月 1 日 · 15 天前

    新增采用技术栈:Adobe Audience Manager功能

    —→Adobe Audience Manager

    当时 月访问 1.3M同期还有 12 个动作
  4. 11 月 1 日 · 15 天前

    新增采用技术栈:Appsflyer功能

    —→Appsflyer

    当时 月访问 1.3M同期还有 12 个动作
  5. 11 月 1 日 · 15 天前

    新增采用技术栈:Criteo功能

    —→Criteo

    当时 月访问 1.3M同期还有 12 个动作
  6. 11 月 1 日 · 15 天前

    新增采用技术栈:Facebook Pixel功能

    —→Facebook Pixel

    当时 月访问 1.3M同期还有 12 个动作

设计

首屏视觉分析与 :root CSS

深蓝渐变背景衬托左侧白色粗体标题与橙色行动按钮,右侧以叠放的手机产品画面强化品牌体验,下方附有用户规模背书。

首屏预览 · 点击放大

首屏讲了什么与转化路径

“Car insurance made simple”

顶部横向导航;主体采用左文右图布局,左侧依次放置标题、说明、橙色按钮与用户指标,右侧叠放手机界面。

首屏转化路径:左文右图 + 产品界面截图或组件示意 → 免费开始 / 立即注册 · 配合用户头像叠放与评语建立信任

色板 · 点击复制

五维设计评分7.7 / 10
字体与排版
8.0
色彩与对比
8.0
构图与留白
8.0
细节与工艺
8.0
风格辨识度
6.0

结构

字体
Root Sans
首屏版式
左文右图
主视觉
产品界面截图或组件示意
信任背书
用户头像叠放与评语
导航
顶部通栏导航
明暗与密度
深色 · 留白多
圆角与层级
中圆角 · 细线分层
预览 AI 设计说明全文(含 :root CSS 变量与版式规则)只写风格参数,禁止复刻该产品的品牌名、标志、文案与图片
# 设计说明:企业稳重(兼备柔和友好)

蓝色系、规范网格、客户标志墙与合规徽章,强调可信。

## 设计参数

```css
:root {
  --background: #303d67;
  --surface: #ffffff;
  --foreground: #ffffff;
  --muted-foreground: #dce3f1;
  --accent: #ff5715;
  --radius: 8px;
  --font-heading: "Root Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Root Sans", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面积配比:背景 #303D67(约 74%) · 面板 #FFFFFF(约 8%) · 正文 #FFFFFF(约 12%) · 次要文字 #DCE3F1(约 3%) · 强调 #FF5715(约 3%)。背景与面板占绝大部分面积,强调色只用于主按钮与当前激活状态。

## 版式与转化结构

- 首屏版式:左文右图
- 导航结构:顶部通栏导航
- 明暗与密度:深色 · 留白多
- 圆角与层级:中圆角;不用阴影,用细线与留白区分层级
- 主视觉载体:产品界面截图或组件示意
- 转化动作:免费开始 / 立即注册 · 信任背书采用用户头像叠放与评语
- 标题切入点:痛点消解与替代
- 首屏组件特征:首屏大幅产品界面、数据指标栏、悬浮多卡片
- 空间布局拆解:顶部横向导航;主体采用左文右图布局,左侧依次放置标题、说明、橙色按钮与用户指标,右侧叠放手机界面。
- 视觉特征总结:深蓝渐变背景衬托左侧白色粗体标题与橙色行动按钮,右侧以叠放的手机产品画面强化品牌体验,下方附有用户规模背书。

## 避免

- 俏皮插画
- 高饱和撞色
- Visual novelty that obscures the value proposition

请按上面的设计参数与版式实现界面:颜色只用这些变量,强调色只给主要操作与当前状态。只采用这种风格,禁止复刻任何参考产品的品牌名、标志、文案与图片。

问题与证据

Root 的网站访问量是多少?
Vaneform 估算 2026-10 网站访问量为 1.3M。访问量包含重复访问,付费客户数与收入需分别查看对应证据。来源
Root 是什么产品,支持哪些平台?
Root 归属「银行、借贷与保险」赛道:为驾驶者提供主要依据驾驶行为定价的汽车保险,并支持通过应用管理保单及提交理赔。。 支持平台包括:移动应用、开放 API。

同分类研究对象

财务与金融 / 银行、借贷与保险

这些产品属于同一目录分类。选型时请进一步核对客户任务、功能与部署要求。