产品

MoonPay

成熟标杆

为个人和企业提供购买、出售、交易、发送和接收加密货币及稳定币的支付平台。

moonpay.com Google Play App Store财务与金融 / 加密钱包与交易

AI 竞品立项评估
桌面端
移动端
月访问
1.8M
下降16.8%环比2026 年 9 月
公开收入
未公开
暂无公开收入证据
入门价
免费
没有月付订阅价
首次发布
5 年前
2021-09-08 · 估算

访问

月访问数据截至 2026 年 9 月 · 2026 年 10 月待更新
事件13 个变化 · 3 个营销动作

营销动作

发布、搜索与内容、引荐、促销
  • MoonPay向一名用户发放100 XRP和$100的BTC促销

    MoonPay 宣布,已应一位用户的请求,将 100 XRP 和 $100 的 BTC 转入该用户的 MoonPay 账户。

    11 月 12 日 · 2 天前X 原帖

  • MoonPay 宣布开展 $500 Solana 赠送活动促销

    MoonPay 宣布计划在周六上午之前送出价值 $500 的 Solana,并邀请感兴趣的用户回复。

    11 月 5 日 · 9 天前X 原帖

  • Bitpay 通过 MoonPay 推出一键购买加密货币功能产品动态

    Bitpay 在 BitPay Wallet 中推出了 BTC 和加密货币的一键购买功能,可使用 Apple Pay、Google Pay、银行卡或 SEPA,由 MoonPay 提供支持。该功能适用于 iOS 和 Android,资产会直接发送到自托管钱包。

    11 月 5 日 · 9 天前发布帖X 原帖

  • 在 Google Play 发布发布

    Buy Crypto & Bitcoin fast with Google Pay | A trusted crypto app for your coins

    2023 年 4 月 17 日 · 3 年前发布页

  • 在 App Store 发布发布

    Trusted by millions worldwide, MoonPay allows you to easily buy, sell and swap crypto including BTC, SOL, ETH, XRP, and 170+ more coins using Apple Pay. BUY AND SELL CRYPTO WITH EASE - Set up recurring purchases to grow your portfolio autom

    2023 年 4 月 17 日 · 3 年前发布页

商店数据

Google Play · App Store
MoonPay: Buy Crypto & Bitcoin
MoonPay: Buy Crypto & Bitcoin Google Playv2.0.49Everyone

Buy Crypto & Bitcoin fast with Google Pay | A trusted crypto app for your coins

MoonPayFinance
最近更新 4 个月前
评分
★ 4.4313.9K 个评分
安装规模
1,000,000+至少 1M 次安装
价格与内购
免费无内购
首次上架
2023-04-17商店公开档案
星级评分分布(1★–5★)5星占比 77% · 1星差评 8%
5
77%
4
8%
3
4%
2
3%
1
8%
商店宣传与界面截图(6 张)

Trusted by millions worldwide, MoonPay allows you to easily buy, sell and swap crypto including BTC, SOL, ETH, XRP, and 170+ more coins using Google Pay. BUY AND SELL CRYPTO WITH EASE - Set up recurring purchases to grow your portfolio automatically, like buying Bitcoin monthly - Use MoonPay Balance for zero-fee transactions and go from USD to crypto in seconds - Swap across more than 2,000 crypto pairs like Bitcoin, Solana and Ethereum - Access 24/7 global support via chat, email, or phone (US only) UNIFIED CRYPTO WALLET - Manage all your crypto wallets in one place, like your Bitcoin from Coinbase, Solana from Phantom wallet, and Ethereum from Metamask - View detailed MoonPay purchase history BUY CRYPTO WITH MULTIPLE PAYMENT OPTIONS Buy Bitcoin, Solana, Ethereum, and many more in just a few clicks using: - Debit & credit cards (Visa, Mastercard) - Mobile wallets (Apple Pay, Google Pay) - Venmo, PayPal, bank transfers - Local payment methods worldwide ZERO-FEE SWAPS - Swap crypto cross-chain with no processing fees - Connect via WalletConnect for seamless access - Explore thousands of other popular crypto pairs and swap between BTC, SOL, ETH, XRP, USDT, USDC, BNB, and more. WHY PEOPLE CHOOSE MOONPAY - Trusted by millions of users worldwide managing their Bitcoin and other cryptos in one place - Available in 180+ countries, with 170+ cryptocurrencies and meme coins available for purchase and trading - Backed by leading wallets, websites, and apps: MoonPay works with Trust Wallet, Ledger, Metamask, and Solana wallets like Phantom. - Built with strong encryption and privacy protection GET STARTED IN MINUTES 1. Download the MoonPay app 2. Select your cryptocurrency and amount, you can buy Bitcoin, Solana, Ethereum and more coins for as little as $20 3. Enter your compatible crypto wallet address (works with 40+ blockchains, like Ethereum, Solana, Base, Binance Smart Chain, and Bitcoin). 4. Complete your purchase in a few clicks and start growing your crypto portfolio For more info, safety tips, and guides on how to get started with crypto using the MoonPay app, visit: https://support.moonpay.com/

MoonPay: Buy Crypto
MoonPay: Buy Crypto App Storev2.0.484+
MoonPayFinance
最近更新 4 个月前
评分
★ 4.579,319 个评分
上月新增评分
—
价格与内购
免费内购数据未同步
首次上架
2023-04-17129 MB
星级评分分布(1★–5★)5星占比 83% · 1星差评 7%
5
83%
4
7%
3
2%
2
1%
1
7%
最近更新日志 (v2.0.48)

Regular maintenance and improvements to keep everything running smoothly.

Trusted by millions worldwide, MoonPay allows you to easily buy, sell and swap crypto including BTC, SOL, ETH, XRP, and 170+ more coins using Apple Pay. BUY AND SELL CRYPTO WITH EASE - Set up recurring purchases to grow your portfolio automatically, like buying Bitcoin monthly - Use MoonPay Balance for zero-fee transactions and go from USD to crypto in seconds - Swap across more than 2,000 crypto pairs like Bitcoin, Solana and Ethereum - Access 24/7 global support via chat, email, or phone (US only) UNIFIED CRYPTO WALLET - Manage all your crypto wallets in one place, like your Bitcoin from Coinbase, Solana from Phantom wallet, and Ethereum from Metamask - View detailed MoonPay purchase history BUY CRYPTO WITH MULTIPLE PAYMENT OPTIONS Buy Bitcoin, Solana, Ethereum, and many more in just a few clicks using: - Debit & credit cards (Visa, Mastercard) - Mobile wallets (Apple Pay) - Venmo, PayPal, bank transfers - Local payment methods worldwide ZERO-FEE SWAPS - Swap crypto cross-chain with no processing fees - Connect via WalletConnect for seamless access - Explore thousands of other popular crypto pairs and swap between BTC, SOL, ETH, XRP, USDT, USDC, BNB, and more. WHY PEOPLE CHOOSE MOONPAY - Trusted by millions of users worldwide managing their Bitcoin and other cryptos in one place - Available in 180+ countries, with 170+ cryptocurrencies and meme coins available for purchase and trading - Backed by leading wallets, websites, and apps: MoonPay works with Trust Wallet, Ledger, Metamask, and Solana wallets like Phantom. - Built with strong encryption and privacy protection GET STARTED IN MINUTES 1. Download the MoonPay app 2. Select your cryptocurrency and amount, you can buy Bitcoin, Solana, Ethereum and more coins for as little as $20 3. Enter your compatible crypto wallet address (works with 40+ blockchains, like Ethereum, Solana, Base, Binance Smart Chain, and Bitcoin). 4. Complete your purchase in a few clicks and start growing your crypto portfolio For more info, safety tips, and guides on how to get started with crypto using the MoonPay app, visit: https://support.moonpay.com/

商店图标、评分分布、安装量级与宣传截图同步自 Apple App Store、Google Play 与 Chrome 应用商店。

流量来源

2026 年 9 月

访问构成

渠道

  • 直接访问42%
  • 自然搜索26%
  • 外部引荐21%
  • 展示广告3%
  • 其他7%

国家/地区

  • 美国29%
  • 乌克兰5%
  • 英国5%
  • 哈萨克斯坦4%
  • 泰国4%

搜索

站点权重 —域名注册 2010-02-28

关键词月搜索量
crypto exchange1.8M
moonpay71.2K
buy bitcoin online11.2K
moonpay login3,080
moon pay2,610

流量数据:Vaneform

定价

公开价格:Free来源资料原文,套餐结构在官网快照后识别。

页面与变化

开始记录于 2021-09-08

关键页面

每周快照

官方博客与更新日志

近期官方文章与版本动态
  • 2026-11-14更新日志阅读原文

    Changelog

    Iron is now MoonPay Enterprise: Stablecoin APIs for developers → Learn More Individuals Business Products Get Started ← Back to The Newsroom Changelog New updates and improvements to MoonPay. April 1, 2026 Goodbye Changelog. Hello Moonlog.

  • 2026-11-14官方博客阅读原文

    Newsroom - MoonPay

    Buy Buy cryptoUse a card, Apple Pay or Google Pay to buy crypto fast. We also accept bank transfers and wires. Sell Sell cryptoTurn your crypto into cash. In a flash. Get paid straight to your bank account or Visa card. Trade Trade cryptoTr

  • 2026-11-14官方博客阅读原文

    Newsroom - MoonPay

    Buy Buy cryptoUse a card, Apple Pay or Google Pay to buy crypto fast. We also accept bank transfers and wires. Sell Sell cryptoTurn your crypto into cash. In a flash. Get paid straight to your bank account or Visa card. Trade Trade cryptoTr

  • 2026-11-14官方博客阅读原文

    Newsroom - MoonPay

    Latest Users can now find, compare and buy tickets to concerts, sports, comedy and theater without leaving their AI chat. What's new? Users can now find, compare and buy tickets to concerts, sports, comedy and theater without leaving their

变化

  1. 11 月 1 日 · 13 天前

    移除技术栈:Datadog功能

    Datadog→—

  2. 11 月 1 日 · 13 天前

    新增采用技术栈:Google Tag Manager功能

    —→Google Tag Manager

  3. 11 月 1 日 · 13 天前

    新增采用技术栈:Mixpanel功能

    —→Mixpanel

  4. 11 月 1 日 · 13 天前

    新增采用技术栈:Next.js App Router功能

    —→Next.js App Router

  5. 11 月 1 日 · 13 天前

    新增采用技术栈:Priority Hints功能

    —→Priority Hints

  6. 11 月 1 日 · 13 天前

    新增采用技术栈:Sanity功能

    —→Sanity

设计

首屏视觉分析与 :root CSS

深色摄影背景承载白色大号无衬线标题,配合白色胶囊按钮、紫色公告条与半透明信任标签,形成高对比的加密货币品牌首屏。

首屏预览 · 点击放大

首屏讲了什么与转化路径

“Your passport to crypto”

顶部为导航与公告条,左侧叠放信任标签、标题、说明和按钮,右侧以手机实拍作为主视觉。

首屏转化路径:左文右图 + 真人摄影或实景视频 → 首屏直接输入或试用 · 配合用户数、星级或核心指标建立信任

色板 · 点击复制

五维设计评分7.9 / 10
字体与排版
8.0
色彩与对比
8.0
构图与留白
8.0
细节与工艺
8.0
风格辨识度
7.0

结构

字体
Moon
首屏版式
左文右图
主视觉
真人摄影或实景视频
信任背书
用户数、星级或核心指标
导航
顶部通栏导航
明暗与密度
深色 · 留白多
圆角与层级
胶囊 · 细线分层
预览 AI 设计说明全文(含 :root CSS 变量与版式规则)只写风格参数,禁止复刻该产品的品牌名、标志、文案与图片
# 设计说明:极简单色

黑白灰加一个强调色,细线分隔,大量留白,靠字号与字重分层级。

## 设计参数

```css
:root {
  --background: #17120f;
  --surface: #211c19;
  --foreground: #ffffff;
  --muted-foreground: #d8d1ce;
  --accent: #9a38ff;
  --radius: 9999px;
  --font-heading: "Moon", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Moon", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面积配比:背景 #17120F(约 63%) · 面板 #211C19(约 8%) · 正文 #FFFFFF(约 18%) · 次要文字 #D8D1CE(约 6%) · 强调 #9A38FF(约 5%)。背景与面板占绝大部分面积,强调色只用于主按钮与当前激活状态。

## 版式与转化结构

- 首屏版式:左文右图
- 导航结构:顶部通栏导航
- 明暗与密度:深色 · 留白多
- 圆角与层级:胶囊;不用阴影,用细线与留白区分层级
- 主视觉载体:真人摄影或实景视频
- 转化动作:首屏直接输入或试用 · 信任背书采用用户数、星级或核心指标
- 标题切入点:痛点消解与替代
- 首屏组件特征:首屏大幅产品界面、数据指标栏
- 空间布局拆解:顶部为导航与公告条,左侧叠放信任标签、标题、说明和按钮,右侧以手机实拍作为主视觉。
- 视觉特征总结:深色摄影背景承载白色大号无衬线标题,配合白色胶囊按钮、紫色公告条与半透明信任标签,形成高对比的加密货币品牌首屏。

## 避免

- 多种强调色并用
- 渐变背景
- 重阴影

请按上面的设计参数与版式实现界面:颜色只用这些变量,强调色只给主要操作与当前状态。只采用这种风格,禁止复刻任何参考产品的品牌名、标志、文案与图片。

问题与证据

MoonPay 的网站访问量是多少?
Vaneform 估算 2026-09 网站访问量为 1.8M。访问量包含重复访问,付费客户数与收入需分别查看对应证据。来源
MoonPay 是什么产品,支持哪些平台?
MoonPay 归属「加密钱包与交易」赛道:MoonPay为个人和企业提供购买、出售、交易、发送和接收加密货币及稳定币的支付平台。。 支持平台包括:移动应用。

同分类研究对象

财务与金融 / 加密钱包与交易

这些产品属于同一目录分类。选型时请进一步核对客户任务、功能与部署要求。

查看「加密钱包与交易」全部产品与定价基准 →