产品

Noom

含 AI成熟标杆

为希望减重并改善健康习惯的人提供结合行为心理学、教练支持和医疗服务的数字健康平台。

noom.com Google Play健康 / 饮食与营养

AI 竞品立项评估
桌面端
移动端
月访问
1.9M
下降8.0%环比2026 年 9 月
公开收入
未公开
暂无公开收入证据
入门价
免费
没有月付订阅价
创作者
Noom
@noom· 23.6K 关注另有 1 位创作者
首次发布
15 年前
2011-03-16 · 估算

访问

月访问数据截至 2026 年 9 月
事件21 个变化

营销动作

发布、搜索与内容、引荐、促销
  • Noom 在 Product Hunt 发布发布

    Get life-long weight-loss results

    2019 年 5 月 6 日 · 7 年前原文证据

  • Noom 在 Product Hunt 发布发布

    Changing your body starts by changing your brain

    2017 年 1 月 6 日 · 9 年前原文证据

  • Noom 在 Show HN 发布(1 分)发布

    Noom Weight v2

    2013 年 12 月 5 日 · 12 年前原文证据

  • Noom 在 Show HN 发布(2 分 · 1 评论)发布

    A simpler way to lose weight

    2013 年 2 月 26 日 · 13 年前原文证据

  • 在 Google Play 发布发布

    Healthy habits for weight loss—track calories, food, workouts, & GLP-1 progress

    2011 年 3 月 16 日 · 15 年前发布页

商店数据

Google Play
Noom: Weight Loss & GLP-1 Care
Noom: Weight Loss & GLP-1 Care Google Playv14.26.0Everyone

Healthy habits for weight loss—track calories, food, workouts, & GLP-1 progress

Noom, Inc.Health & Fitness
最近更新 4 个月前
评分
★ 4.08314.3K 个评分
安装规模
10,000,000+至少 10M 次安装
价格与内购
免费内购 $0.99 - $199.00 per item
首次上架
2011-03-16商店公开档案
星级评分分布(1★–5★)5星占比 66% · 1星差评 14%
5
66%
4
9%
3
6%
2
5%
1
14%
商店宣传与界面截图(8 张)

Build healthy habits that last with Noom. Noom helps you eat better, move more, and feel more in control of your health – without the pressure or guilt. Track steps. Log meals with AI. Scan your face and body for instant health insights. Earn rewards for showing up daily. Whether you're just getting started or ready for more structured support like coaching or medication, Noom meets you where you are. Millions have used Noom to lose weight, improve health, and make lasting changes. Rooted in psychology. Backed by science. Choose the personalized plan that’s right for you. FEATURES - AI food logging with 1M+ food items, calorie & macro tracking - Step tracking & rewards - Access to GLP-1 meds, if eligible - Body scans for real-time insights - Proactive Health tools, including at-home biomarker labs and personalized recommendations - Meal plans & dietitian-backed recipes - Noom Move: 1,000+ fitness, stretching & meditation classes - Daily lessons on psychology, habits, & behavior change - Supportive communities (“Circles”) - Sync with Apple Health, Fitbit, Garmin, Withings & more - Optional 1:1 coaching What people are saying: “An evidence-based lifestyle behavior change program.” - Mashable “Focuses on the mental aspect of weight loss.” - TODAY “Psychologically-powered wellness platform.” - RollingStone “Helped me reimagine my food choices without forcing me to completely cut out any foods.” - Healthline NOOM WEIGHT A sustainable weight loss program to help you change the habits behind your health through lessons & science-backed tools. - Avg. weight loss: 15.5 lbs in 16 weeks - 2x more effective than trying to lose weight alone - 95% say it’s a long-term solution - 98% say it changed their habits for good - Supports intermittent fasting & behavior-based food logging - Stay consistent with coaches, content & community Plans start at $17 a month.¹ NOOM MED Combine proven GLP-1 meds with the tools and support to lose weight and keep it off – long after the meds. - If eligible, access trusted GLP-1s like Ozempic®², Wegovy®, Zepbound®³ or Mounjaro®³ - Or choose Noom GLP-1Rx with SmartDose, a personalized dosing system designed for a smoother, more effective GLP-1 experience - Meds shipped to your door in 7 days,⁴ if prescribed⁵ - Microdose GLP-1 options available, designed to deliver effective results and minimize side effects - 100% online access to doctors & health coaches - GLP-1 Companion Program with Muscle Defense™ to lose fat, protect muscle, & build healthy habits - Users lose 48% more weight in 6 months vs. GLP-1s alone⁶ Plans start at $69 a month.⁷ ¹ Based on annual auto-renewing plan for $209 USD. All prices are prior to any applicable sales tax or discounts. In 4 weeks the typical Noom user can expect to lose 1-2 lbs per week. Noom results involve maintaining a healthy diet and exercise changes. Individual results may vary ² Ozempic is not FDA approved to treat obesity or for weight loss ³ Eli Lilly and Company has not authorized this content. Not all customers will medically qualify for prescription medications. Pricing based on 2.5 mg Zepbound vials and injector pens starting dose. Pricing will vary based on dosage ⁴ Medication delivery in 7 days is only available for compounded medications. Not all customers will medically qualify for prescription medications. Compounded medications are produced in an FDA-registered facility but not reviewed by the FDA for safety, efficacy or quality ⁵ Medications require consultation and prescription by clinician through Noom platform. Not all customers will qualify for prescription ⁶ Based on a retrospective study of self-reported data of pounds lost for active versus passive users who were offered the Noom program when being prescribed an early stage GLP-1 ⁷ Pricing based on the 1st month subscription fee only and does not include the cost of medications For CCPA: "Do Not Sell" Policy for California Residents, see https://www.noom.com/ccpa-do-not-sell/

商店图标、评分分布、安装量级与宣传截图同步自 Apple App Store、Google Play 与 Chrome 应用商店。

流量来源

2026 年 9 月

访问构成

渠道

  • 付费搜索18%
  • 直接访问16%
  • 社交媒体16%
  • 展示广告14%
  • 其他36%

国家/地区

  • 美国81%
  • 加拿大3%
  • 英国2%
  • 澳大利亚1%
  • 德国1%

搜索

站点权重 75域名注册 1997-12-03

关键词月搜索量
noom52.1K
tai chi walking34.9K
noom login3,730
noom med3,210
noom glp 11,200

流量数据:Vaneform

定价

尚未识别出定价页,或该页面没有公开价格。

页面与变化

开始记录于 2017-01-06

关键页面

每周快照

官方博客与更新日志

近期官方文章与版本动态

变化

  1. 11 月 1 日 · 13 天前

    首页主标题(H1)改为「Meds to lose the weight. Noom to keep it off.」定位

    Go Micro for Big Results→Meds to lose the weight. Noom to keep it off.

  2. 11 月 1 日 · 13 天前

    新增采用技术栈:AOS功能

    —→AOS

  3. 11 月 1 日 · 13 天前

    新增采用技术栈:Amazon CloudFront功能

    —→Amazon CloudFront

  4. 11 月 1 日 · 13 天前

    新增采用技术栈:Amazon Web Services功能

    —→Amazon Web Services

  5. 11 月 1 日 · 13 天前

    移除技术栈:Animate.css功能

    Animate.css→—

  6. 11 月 1 日 · 13 天前

    移除技术栈:Divi功能

    Divi→—

设计

首屏视觉分析与 :root CSS

深绿人物摄影承托白色大号衬线标题,右侧白色圆角卡配黑色胶囊按钮与手机界面,形成清晰转化层级。

首屏预览 · 点击放大

首屏讲了什么与转化路径

“Meds to lose the weight. Noom to keep it off.”

全幅人物摄影铺底,左下放大标题,右侧纵排两张产品操作卡。

首屏转化路径:左文右图 + 真人摄影或实景视频 → 免费开始 / 立即注册

色板 · 点击复制

五维设计评分7.9 / 10
字体与排版
8.0
色彩与对比
8.0
构图与留白
8.0
细节与工艺
8.0
风格辨识度
7.0

结构

字体
Georgia / Arial
首屏版式
左文右图
主视觉
真人摄影或实景视频
信任背书
无显式背书
导航
顶部通栏导航
明暗与密度
深色 · 适中
圆角与层级
中圆角 · 有阴影
预览 AI 设计说明全文(含 :root CSS 变量与版式规则)只写风格参数,禁止复刻该产品的品牌名、标志、文案与图片
# 设计说明:杂志排版(兼备柔和友好)

大号衬线标题、窄阅读栏与编辑式分栏,像一份刊物。

## 设计参数

```css
:root {
  --background: #27362b;
  --surface: #ffffff;
  --foreground: #191818;
  --muted-foreground: #34464b;
  --accent: #cbe3b4;
  --radius: 8px;
  --font-heading: "Georgia", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面积配比:背景 #27362B(约 46%) · 面板 #FFFFFF(约 28%) · 正文 #191818(约 5%) · 次要文字 #34464B(约 3%) · 强调 #CBE3B4(约 18%)。背景与面板占绝大部分面积,强调色只用于主按钮与当前激活状态。

## 版式与转化结构

- 首屏版式:左文右图
- 导航结构:顶部通栏导航
- 明暗与密度:深色 · 适中
- 圆角与层级:中圆角;用阴影区分层级
- 主视觉载体:真人摄影或实景视频
- 转化动作:免费开始 / 立即注册
- 标题切入点:结果与速度承诺
- 首屏组件特征:首屏大幅产品界面
- 空间布局拆解:全幅人物摄影铺底,左下放大标题,右侧纵排两张产品操作卡。
- 视觉特征总结:深绿人物摄影承托白色大号衬线标题,右侧白色圆角卡配黑色胶囊按钮与手机界面,形成清晰转化层级。

## 避免

- 图标堆砌
- 霓虹色
- Neon cyber accents

请按上面的设计参数与版式实现界面:颜色只用这些变量,强调色只给主要操作与当前状态。只采用这种风格,禁止复刻任何参考产品的品牌名、标志、文案与图片。

问题与证据

Noom 的网站访问量是多少?
Vaneform 估算 2026-09 网站访问量为 1.9M。访问量包含重复访问,付费客户数与收入需分别查看对应证据。来源

同分类研究对象

健康 / 饮食与营养

这些产品属于同一目录分类。选型时请进一步核对客户任务、功能与部署要求。