产品

Peloton

深度建档中成熟标杆

Peloton 官方互动健身应用,提供动感单车、跑步、力量训练与瑜伽直播及点播课程。

onepeloton.com App Store Google Play健康 / 健身训练

AI 竞品立项评估
桌面端
移动端

官网已读取,正在提取定价方案与产品定位

已等待 0 秒 · 每 10 秒自动同步

正在结构化提取核心功能、定价套餐并匹配细分赛道竞品,提取完成后当前页面将自动刷新。

流量、获客渠道与年龄
站点标题与定位概览
官网首屏快照与定价提取
4249 细分赛道归类与竞品匹配
月访问
3.4M
下降8.8%环比2026 年 9 月
公开收入
未公开
暂无公开收入证据
入门价
免费
没有月付订阅价
创作者
Peloton
@onepeloton· 221.7K 关注另有 2 位创作者
首次发布
12 年前
2014-02-15 · 估算

访问

月访问数据截至 2026 年 9 月
事件12 个变化

营销动作

发布、搜索与内容、引荐、促销
  • 在 Google Play 发布发布

    Achieve your fitness goals: Strength, cardio & ab workouts at the gym or at home

    2018 年 12 月 19 日 · 7 年前发布页

  • 在 App Store 发布发布

    Work out where you want, when you want. From strength and meditation, to outdoor running and yoga, the Peloton App makes fitness classes and workout tracking fun and easy. No equipment needed. WHAT'S IN IT FOR YOU? • Take your workout with

    2014 年 2 月 15 日 · 12 年前发布页

商店数据

App Store · Google Play
Peloton: Fitness & Workouts
Peloton: Fitness & Workouts App Storev15.129.012+
Peloton Interactive, Inc.Health & FitnessLifestyle· 支持 3 种语言
最近更新 4 个月前
评分
★ 4.92814.3K 个评分
上月新增评分
—
价格与内购
免费内购数据未同步
首次上架
2014-02-15478 MB
星级评分分布(1★–5★)5星占比 94% · 1星差评 0%
5
94%
4
5%
3
1%
2
0%
1
0%
最近更新日志 (v15.129.0)

Bug fixes and performance improvements.

Work out where you want, when you want. From strength and meditation, to outdoor running and yoga, the Peloton App makes fitness classes and workout tracking fun and easy. No equipment needed. WHAT'S IN IT FOR YOU? • Take your workout with you: Find a variety of workouts to fulfill your fitness goals, including strength training, indoor and outdoor running, cycling, yoga, HIIT, meditation, stretching, and more. Whether you’re at home, outside, or at the gym, our workouts are available on your iPhone or iPad. Plus, stream to your TV with Apple TV, AirPlay, or Chromecast. • Here to hype. Here to help: Peloton is designed to keep you going with artist series, goal-based offerings, and challenges that make working out on the Peloton App a fun and exhilarating experience. • More burn for your buck: Experience what Peloton is all about with a Peloton App membership. DISCOVER, LOVE, REPEAT • Variety that you crave: Thousands of workouts you can take anytime, anywhere—with or without any equipment. From cardio to stretching to gym-inspired routines, we’ve got you covered. Guided workouts can help you reach your goals, no matter where you train. • Workouts you can work in: Let our world-class instructors motivate and captivate you during every workout. Track your stats and progress using the Peloton Watch App, available on Apple Watch—whether you're training at home, outside, or in the gym. • Whenever you're ready to sweat: Join live classes, or explore our library of instructor-led workouts for a studio fitness experience to get moving whenever you're ready to sweat- on the go, at the gym, or at home. • Features that take your experience to the next level: Schedule, stack, and bookmark classes so once you’re ready to get moving, all you need to do is show up and sweat—whether it’s your living room or the gym floor. TRANSFORM YOUR FITNESS JOURNEY • Just bring you: Filter workouts by length, time, and music type to help you hit your health and fitness goals—on your terms, at home, or in the gym. No strings, no equipment required. • Energize Your Fitness: A full suite of content to energize your routine: Featuring expert trainers and great music, our classes offer an engaging blend of guidance and rhythm to enhance your fitness journey. • Stay connected: Track your classes and freeform activities like outdoor walks, runs and more. Connect a heart rate monitor or download the Peloton Watch App for Apple Watch in order to get metrics in real time to keep you going. JOIN THE PELOTON COMMUNITY Whether you’re working out on your phone, tablet, or TV, Peloton is designed to fit your life. Try Peloton for free—no equipment or gym membership needed. Payment for this plan will be charged to your iTunes Account at confirmation of purchase. The membership will automatically renew at the applicable price and frequency (i.e., monthly or annually) (exclusive of taxes) unless auto-renew is turned off at least 24-hours before the end of the current period. By completing your purchase, you certify that you are at least 18 years old and that you understand and agree to the Terms of Service (https://www.onepeloton.com/terms-of-service) and acknowledge the Privacy Policy (https://www.onepeloton.com/privacy-policy). Auto-renewal may be turned off in your Account Setting in iTunes after purchase. No cancellation of the current subscription is allowed during an active subscription period. A user that cancels during a subscription month will not be charged for the following month.

Peloton - Fitness & Workouts
Peloton - Fitness & Workouts Google Playv3.74.0Teen

Achieve your fitness goals: Strength, cardio & ab workouts at the gym or at home

Peloton Interactive, IncHealth & Fitness
最近更新 4 个月前
评分
★ 4.0415.3K 个评分
安装规模
1,000,000+至少 1M 次安装
价格与内购
免费内购 $12.99 - $289.00 per item
首次上架
2018-12-19商店公开档案
星级评分分布(1★–5★)5星占比 65% · 1星差评 15%
5
65%
4
9%
3
5%
2
5%
1
15%
商店宣传与界面截图(24 张)
最近更新日志 (v3.74.0)

This release includes under-the-hood improvements to make the Peloton App faster, more reliable, and power future features.

Kickstart your 2026 fitness goals with the Peloton App. Enjoy strength training, meditation, yoga, Pilates, walking, and easy-start ab workouts. Experience energetic classes on any bike, treadmill, rowing machine or during a walk outdoors. No equipment? No worries. WHAT'S IN IT FOR YOU? • Find a variety of workouts that fulfill your fitness and cardio goals, such as strength training to build muscle, indoor and outdoor running, cycling, yoga, HIIT, meditation, stretching, Pilates, Barre, and more. Whether aiming for a healthier body or a peaceful mind, our cardio, training, and gym workouts are available on your Android phone, tablet, or TV. • Peloton is designed to keep you going, boosting health and muscle strength with artist series, goal-based offerings, and challenges that make working out on the Peloton App a fun experience. Whether doing yoga at home, running outside, or hitting the gym for strength training, Peloton has you covered. Exercise with Peloton and push yourself to the next level of fitness. Our class offerings provide full guidance, helping you achieve your goals, no matter your fitness level or experience. • With every workout, from walking to Pilates to ab workouts, designed for your body and health, exercise has never been this fun. Break a sweat and reach your fitness goals anytime, anywhere, whether you're walking, stretching, or running. DISCOVER, LOVE, REPEAT • Thousands of workouts that you can take anytime, anywhere, with or without any equipment. From cardio to stretching to Pilates, we've got you covered. Guided workouts can help you achieve your fitness goals anywhere you go. • Let our world-class instructors, including Pilates and ab experts, motivate you during every workout. Track your progress and stay motivated with the Peloton Watch App on Wear OS watches. • Join live classes or explore our library of instructor-led ab workouts and running sessions for a studio fitness experience to get moving whenever you're ready to sweat- on the go, at the gym, or at home. • Schedule, stack, and bookmark classes. Whether running at the gym or doing yoga at home, Peloton will enhance your workout experience. Use the Peloton App to exercise and stay organized in your fitness journey. TRANSFORM YOUR FITNESS JOURNEY Filter workouts for muscle strength, length, time, and music type to help you hit your health and fitness goals. Energize your fitness routine and muscle health. With expert trainers and great music, our classes provide guidance to enhance your fitness journey. Track your classes and activities like outdoor walks, runs, gym workouts, and yoga. Connect a heart rate monitor or download the Peloton Watch App for your Wear OS watch. The app provides real-time metrics designed to support your health goals and keep you moving forward. With Tiles, your Peloton streak seamlessly integrates with your weekly activity report on your Wear OS device. Stay motivated, and never miss a step when you track your workouts, walks, or runs. Watch Complication: Workouts are now just one tap away. Add the Peloton complication to your Wear OS watch face to start and track workouts directly from your watch. From version 3.36.0, the app requires Android 7.1 or higher. Version 3.35.0 supports devices with older Android versions. By completing your purchase, you certify that you are at least 18 years old and that you understand and agree to the Terms of Service (https://www.onepeloton.com/terms-of-service) and acknowledge the Privacy Policy (https://www.onepeloton.com/privacy-policy). By subscribing to our App Membership at the applicable price (exclusive of taxes), you will be automatically charged monthly or annually, as applicable, until you cancel. Auto-renewal may be turned off in your Account Setting in Play store after purchase. No cancellation of the current subscription is allowed during an active subscription period. A user that cancels during a subscription month will not be charged for the following month.

商店图标、评分分布、安装量级与宣传截图同步自 Apple App Store、Google Play 与 Chrome 应用商店。

流量来源

2026 年 9 月

访问构成

渠道

  • 直接访问47%
  • 自然搜索25%
  • 社交媒体9%
  • 付费搜索7%
  • 其他11%

国家/地区

  • 美国80%
  • 加拿大6%
  • 英国3%
  • 德国1%
  • 澳大利亚1%

搜索

站点权重 82域名注册 2017-06-02

关键词月搜索量
peloton182K
peleton29.5K
peloton login19.3K
peloton bike16.2K
peloton apparel4,390

流量数据:Vaneform

定价

公开价格:Free来源资料原文,套餐结构在官网快照后识别。

页面与变化

开始记录于 2026-07-31

关键页面

每周快照

变化

  1. 11 月 1 日 · 13 天前

    首页主标题(H1)改为「Meet the next generation of Treads」定位

    Introducing the Cross Training Series→Meet the next generation of Treads

  2. 11 月 1 日 · 13 天前

    新增采用技术栈:Apollo功能

    —→Apollo

  3. 11 月 1 日 · 13 天前

    移除技术栈:Cloudinary功能

    Cloudinary→—

  4. 11 月 1 日 · 13 天前

    移除技术栈:Crazy Egg功能

    Crazy Egg→—

  5. 11 月 1 日 · 13 天前

    移除技术栈:Google Maps功能

    Google Maps→—

  6. 11 月 1 日 · 13 天前

    新增采用技术栈:Google Workspace功能

    —→Google Workspace

设计

首屏视觉分析与 :root CSS

冷调运动实拍铺满背景,白色粗体标题与胶囊按钮居中,红色促销条和深色导航强化品牌层级。

首屏预览 · 点击放大

首屏讲了什么与转化路径

“Movement that takes you far”

顶部促销条叠加导航,全幅影像中央放标题与双按钮,底部露出产品卡片。

首屏转化路径:全屏画布、视频或 3D 场景叠标题 + 真人摄影或实景视频 → 直接购买 / 查看定价

色板 · 点击复制

五维设计评分7.3 / 10
字体与排版
7.0
色彩与对比
8.0
构图与留白
8.0
细节与工艺
7.0
风格辨识度
6.0

结构

字体
Arial
主视觉
真人摄影或实景视频
信任背书
无显式背书
导航
顶部通栏导航
明暗与密度
深色 · 适中
圆角与层级
胶囊 · 细线分层
预览 AI 设计说明全文(含 :root CSS 变量与版式规则)只写风格参数,禁止复刻该产品的品牌名、标志、文案与图片
# 设计说明:极简单色

黑白灰加一个强调色,细线分隔,大量留白,靠字号与字重分层级。

## 设计参数

```css
:root {
  --background: #142330;
  --surface: #191a1c;
  --foreground: #ffffff;
  --muted-foreground: #a5afab;
  --accent: #e5162f;
  --radius: 9999px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面积配比:背景 #142330(约 62%) · 面板 #191A1C(约 12%) · 正文 #FFFFFF(约 7%) · 次要文字 #A5AFAB(约 11%) · 强调 #E5162F(约 8%)。背景与面板占绝大部分面积,强调色只用于主按钮与当前激活状态。

## 版式与转化结构

- 首屏版式:全屏画布、视频或 3D 场景叠标题
- 导航结构:顶部通栏导航
- 明暗与密度:深色 · 适中
- 圆角与层级:胶囊;不用阴影,用细线与留白区分层级
- 主视觉载体:真人摄影或实景视频
- 转化动作:直接购买 / 查看定价
- 标题切入点:品牌宣言与好奇心
- 首屏组件特征:视频演示
- 空间布局拆解:顶部促销条叠加导航,全幅影像中央放标题与双按钮,底部露出产品卡片。
- 视觉特征总结:冷调运动实拍铺满背景,白色粗体标题与胶囊按钮居中,红色促销条和深色导航强化品牌层级。

## 避免

- 多种强调色并用
- 渐变背景
- 重阴影

请按上面的设计参数与版式实现界面:颜色只用这些变量,强调色只给主要操作与当前状态。只采用这种风格,禁止复刻任何参考产品的品牌名、标志、文案与图片。

问题与证据

Peloton 的网站访问量是多少?
Vaneform 估算 2026-09 网站访问量为 3.4M。访问量包含重复访问,付费客户数与收入需分别查看对应证据。来源

同分类研究对象

健康 / 健身训练

这些产品属于同一目录分类。选型时请进一步核对客户任务、功能与部署要求。