产品

The RealReal

头部巨兽

为买卖二手奢侈品的人提供包袋、珠宝和服装的交易及寄售服务。

therealreal.com App Store Google Play电商与零售 / 交易市场

AI 竞品立项评估
桌面端
移动端
月访问
22.4M
上升4.7%环比2026 年 9 月
公开收入
未公开
暂无公开收入证据
入门价
免费
没有月付订阅价
首次发布
13 年前
2013-01-04 · 估算

访问

月访问数据截至 2026 年 9 月

营销动作

发布、搜索与内容、引荐、促销
  • 在 Google Play 发布发布

    Buy & sell authenticated luxury fashion, handbags, watches and fine jewelry.

    2016 年 6 月 19 日 · 10 年前发布页

  • The RealReal 在 Product Hunt 发布发布

    Luxury designer consignment.

    2014 年 10 月 14 日 · 12 年前原文证据

  • 在 App Store 发布发布

    The RealReal is the world’s largest marketplace for authenticated luxury resale where you can buy and sell items from top designers across women’s, men’s and kid’s fashion, fine jewelry and watches, collectibles and home. Shoppers enjoy up

    2013 年 1 月 4 日 · 13 年前发布页

商店数据

App Store · Google Play
The RealReal - Buy+Sell Luxury
TheRealReal Inc.ShoppingLifestyle
最近更新 4 个月前
评分
★ 4.8286.8K 个评分
上月新增评分
—
价格与内购
免费内购数据未同步
首次上架
2013-01-04255 MB
星级评分分布(1★–5★)5星占比 91% · 1星差评 2%
5
91%
4
4%
3
1%
2
1%
1
2%
商店宣传与界面截图(7 张)
最近更新日志 (v3.69.0)

Hello TRR customers! In this release: - We've squashed some bugs and updated the app to make your experience more enjoyable Feedback? Let's chat. Send us an email at feedback@therealreal.com and tell us what you think.

The RealReal is the world’s largest marketplace for authenticated luxury resale where you can buy and sell items from top designers across women’s, men’s and kid’s fashion, fine jewelry and watches, collectibles and home. Shoppers enjoy up to 90% off retail prices and sellers earn up to 70% of commission when they sell. The RealReal offers international shipping to 61 countries 
SHOPPING ON THE REALREAL All items for sale on The RealReal are authenticated by an in-house team of luxury experts including certified gemologists, horologists, apparel specialists, and handbag experts. Each item is 100% guaranteed for authenticity. Returns are accepted for apparel, footwear, jewelry, and watches. Over 10,000 items hit the app each day, from Louis Vuitton handbags to Gucci clutches and Rolex watches. The RealReal is an industry leader in sustainability as well, firmly believing in shopping responsibly and the positive impact of recirculating luxury items. 
SELLING YOUR LUXURY ITEMS ON THE REALREAL Selling your designer clothing and accessories on The RealReal is effortless. Luxury Managers in 20 U.S. markets consult with consignors virtually or in person and review the items they wish to sell. Alternatively, consignors may choose to send their items to us for free. Most items sell within thirty days, and consignors receive payments once a month.    Download The RealReal app today to get started buying or selling authenticated luxury items within minutes.

The RealReal: Luxury Resale
The RealReal: Luxury Resale Google Playv2.52.0Everyone

Buy & sell authenticated luxury fashion, handbags, watches and fine jewelry.

The RealRealShopping
最近更新 3 个月前
评分
★ 4.791,625 个评分
安装规模
500,000+至少 500K 次安装
价格与内购
免费无内购
首次上架
2016-06-19商店公开档案
星级评分分布(1★–5★)5星占比 90% · 1星差评 3%
5
90%
4
6%
3
1%
2
1%
1
3%
商店宣传与界面截图(4 张)
最近更新日志 (v2.52.0)

Hello TRR customers! In this release, we've added some features and fixed some bugs to improve your experience. Feedback? Let's chat. Send us an email at feedback@therealreal.com and tell us what you think.

# The RealReal – Buy & Sell Authenticated Luxury The RealReal is the world's largest marketplace for authenticated luxury resale. Discover thousands of designer handbags, luxury watches, fine jewelry, clothing, shoes, accessories, collectibles, and home décor from the world's most sought-after brands—all authenticated by luxury experts before they reach you. Shop luxury for less with savings of up to 90% off retail, or turn your designer items into earnings by selling with confidence. With international shipping to more than 60 countries, buying and selling luxury has never been easier. ## Shop Authenticated Luxury Browse a constantly updated selection of premium fashion and accessories from iconic brands including Louis Vuitton, Chanel, Gucci, Hermès, Prada, Dior, Cartier, Rolex, Tiffany & Co., Saint Laurent, Bottega Veneta, Balenciaga, and hundreds more. Every item is authenticated by our in-house team of luxury specialists, including certified gemologists, horologists, handbag experts, and fashion authenticators, so you can shop with confidence. ### Why shoppers choose The RealReal • Every item is professionally authenticated and backed by our authenticity guarantee. • Save up to 90% compared to retail prices. • Discover over 10,000 new luxury items added every day. • Shop designer handbags, luxury watches, fine jewelry, apparel, shoes, accessories, collectibles, and home. • Easy returns on eligible apparel, footwear, jewelry, and watches. • Secure checkout and international shipping. Whether you're searching for a vintage Chanel bag, a Rolex timepiece, Gucci sneakers, or everyday designer fashion, you'll find exceptional luxury at outstanding value. ## Sell Designer Items with Confidence Selling luxury has never been simpler. Our team helps you consign designer clothing, handbags, watches, jewelry, shoes, and accessories with a seamless experience from start to finish. Choose the option that works best for you: • Schedule a virtual or in-person appointment with a Luxury Manager in select U.S. markets. • Ship your items to us for free. • Let our experts photograph, authenticate, price, and sell your items. • Receive monthly payments as your items sell. Most eligible items sell within approximately 30 days, helping you turn your luxury wardrobe into cash with minimal effort. ## Shop Sustainably Luxury resale is better for your wallet and better for the planet. By extending the life of authenticated luxury goods, you're helping reduce waste while giving exceptional designer pieces a second life. ## Download The RealReal Today Whether you're buying your next luxury handbag, selling designer fashion, searching for authenticated watches, or discovering one-of-a-kind fine jewelry, The RealReal makes luxury resale simple, trusted, and rewarding. Download The RealReal today and start shopping or selling authenticated luxury in minutes.

商店图标、评分分布、安装量级与宣传截图同步自 Apple App Store、Google Play 与 Chrome 应用商店。

流量来源

2026 年 9 月

访问构成

渠道

  • 直接访问46%
  • 付费搜索21%
  • 自然搜索14%
  • 展示广告5%
  • 其他14%

国家/地区

  • 美国91%
  • 加拿大2%
  • 英国1%
  • 韩国1%
  • 澳大利亚1%

搜索

站点权重 77域名注册 2011-03-18

关键词月搜索量
the real real248.1K
realreal116.8K
real real92.2K
therealreal89.5K
trr76.1K

流量数据:Vaneform

定价

尚未识别出定价页,或该页面没有公开价格。

页面与变化

开始记录于 2014-10-14

关键页面

每周快照

变化

开始记录以来,定价、套餐与定位都没有变化。

设计

首屏视觉分析与 :root CSS

白底配黑色顶栏与简洁文字导航,SuisseIntl 无衬线字体搭配细边框搜索框和浅黄绿色 SELL 按钮;主视觉图片加载失败,首屏下方仅见空白与破图标记。

首屏预览 · 点击放大

首屏讲了什么与转化路径

“The RealReal — Buy and sell authenticated luxury”

顶端黑色促销条下方为配送提示与横向导航,搜索框居中偏右,大片留白区域原计划承载主视觉。

首屏转化路径:标题下方大幅产品界面 + 产品界面截图或组件示意 → 免费开始 / 立即注册

色板 · 点击复制

五维设计评分4.0 / 10
字体与排版
5.0
色彩与对比
5.0
构图与留白
3.0
细节与工艺
3.0
风格辨识度
4.0

结构

字体
SuisseIntl
主视觉
产品界面截图或组件示意
信任背书
无显式背书
导航
顶部通栏导航
明暗与密度
浅色 · 留白多
圆角与层级
直角 · 细线分层
预览 AI 设计说明全文(含 :root CSS 变量与版式规则)只写风格参数,禁止复刻该产品的品牌名、标志、文案与图片
# 设计说明:极简单色(兼备企业稳重)

黑白灰加一个强调色,细线分隔,大量留白,靠字号与字重分层级。

## 设计参数

```css
:root {
  --background: #ffffff;
  --surface: #f3f3f3;
  --foreground: #000000;
  --muted-foreground: #333333;
  --accent: #e6f0a5;
  --radius: 0px;
  --font-heading: "SuisseIntl", ui-sans-serif, system-ui, sans-serif;
  --font-body: "SuisseIntl", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面积配比:背景 #FFFFFF(约 74%) · 面板 #F3F3F3(约 15%) · 正文 #000000(约 6%) · 次要文字 #333333(约 3%) · 强调 #E6F0A5(约 2%)。背景与面板占绝大部分面积,强调色只用于主按钮与当前激活状态。

## 版式与转化结构

- 首屏版式:标题下方大幅产品界面
- 导航结构:顶部通栏导航
- 明暗与密度:浅色 · 留白多
- 圆角与层级:直角;不用阴影,用细线与留白区分层级
- 主视觉载体:产品界面截图或组件示意
- 转化动作:免费开始 / 立即注册
- 标题切入点:品类定位锚点
- 首屏组件特征:居中输入框
- 空间布局拆解:顶端黑色促销条下方为配送提示与横向导航,搜索框居中偏右,大片留白区域原计划承载主视觉。
- 视觉特征总结:白底配黑色顶栏与简洁文字导航,SuisseIntl 无衬线字体搭配细边框搜索框和浅黄绿色 SELL 按钮;主视觉图片加载失败,首屏下方仅见空白与破图标记。

## 避免

- 多种强调色并用
- 渐变背景
- 重阴影

请按上面的设计参数与版式实现界面:颜色只用这些变量,强调色只给主要操作与当前状态。只采用这种风格,禁止复刻任何参考产品的品牌名、标志、文案与图片。

问题与证据

The RealReal 的网站访问量是多少?
Vaneform 估算 2026-09 网站访问量为 22.4M。访问量包含重复访问,付费客户数与收入需分别查看对应证据。来源

同分类研究对象

电商与零售 / 交易市场

这些产品属于同一目录分类。选型时请进一步核对客户任务、功能与部署要求。